Successfully Utilized New Format to Inform Beneficiaries about Medicare Options
HARTFORD, Conn., Dec. 7, 2015 (PRNEWSWIRE) – Aetna (NYSE: AET) and HSN, Inc.,(Nasdaq:HSNI) in affiliation with the American Grandparents Association (AGA) (OTCQB: GPCM), recently developed and tested new programming to inform consumers about Aetna Medicare options available during the Medicare Annual Enrollment period, which runs through Monday, December 7, 2015.
According to Nancy Cocozza, president of Aetna Medicare, “We were looking for a new and different way to connect with consumers who make decisions about Medicare, and arming them with information to make choices they feel good about. We are pleased with the response to the programming, which generated more than 10,000 calls to licensed Aetna representatives. The positive reaction to the two shows confirms our findings that consumers are looking for additional outlets to get the information they need to make informed decisions about their Medicare options. The enrollment period ends on December 7, so there is still time to act.”
“We are proud of the ongoing relationship we have established with Aetna and AGA to better inform those who are considering their health care options – one of the most important decisions they make each year,” said Bill Brand, President of HSN. “The informational content and engaging experiences that we created clearly resonated with our customers, and we look forward to growing this successful partnership in the future.”
As part of the program, knowledgeable representatives from Aetna appeared live across all of HSN’s platforms – TV, online and via mobile – to discuss various Aetna Medicare options. For the first time, HSN customers were able to call and directly connect with an Aetna licensed agent to discuss their Medicare needs and options.
Aetna representatives appeared on HSN to discuss:
• Aetna Medicare Advantage and Prescription Drug options for 2016
• Making sense of different Aetna Medicare choices
• Plain and simple solutions for various needs
• Tips on getting the most out of the Medicare Annual Enrollment Period
Steve Leber, chairman and CEO of AGA said, “We are thrilled to have partnered with Aetna and HSN to discuss Medicare options and empower our members to pick up their phones and get help understanding their health insurance options. Our members want to enjoy life — and feeling good about their insurance plan can provide peace of mind.”
For more information, visit Aetnamedicare.com, grandparents.com and HSN.com.
Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 46.5 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers’ compensation administrative services and health information technology products and services. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com and learn about how Aetna is helping to build a healthier world. @AetnaNews
About Grandparents.com, Inc.
Grandparents.com, Inc. (OTCQB: GPCM) is a digital media company that focuses on services for America’s 72 million grandparents and their families, by providing information on topics that matter most to this demographic – health & wellness, money, family, travel and more. Through its membership association, The American Grandparents Association, Grandparents.com offers members access to special benefits including discounts and rebates on products, services, and certain insurance products. With approximately 2 million registered users, the American Grandparents Association and its content site, Grandparents.com, is a leading resource for people 50+. Visit www.americangrandparentsassociation.com or www.grandparents.com
HSN is a leading direct-to-consumer live content retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website – HSN.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 38 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq:HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
Aetna Media Contact
HSN Media Contact
Brad C. Bohnert