Enjoy Eating: Slow Down and Smell the Difference

Renowned New York Times Scent Critic and Author of The Perfect Scent Guides Viewers Through a Spectacular Sensory Experience In Time For Autumn

Chandler Burr

Did you know that 95 percent of what you taste is actually from smell? Chandler Burr has one of the most distinguished noses in the business. Just in time for the familiar and homey scents of autumn, Chandler will teach viewers how to use their sense of smell to heighten their enjoyment of everyday food items.

Specifically, Chandler Burr is talking about:

Invite anchors to smell a raw scent ingredient from a glass vial

Spotlight his Scent Dinner concept and how raw materials and perfumes can elevate a culinary experience

Discuss the symbiotic relationship between the human taste and olfactory senses how your nose tells you what to experience before you even take a bite or drink of your favorite food

Briefly discuss how Starbucks enlisted his expertise to celebrate the arrival Starbucks VIA Flavored Coffee in stores, showcase how it is comprised of the best tasting and smelling all-natural flavors

Highlight the scent-to-flavor nuances of basic natural ingredients found in common food items including: chocolate bar and flavored coffee

Invite viewers to visit their local Starbucks to smell and taste the new Starbucks VIA Flavored Coffee for themselves; if they purchase Starbucks VIA theyll also receive FREE beverage of choice starting October 6 through Saturday, October 9.

Chandler Burr is The New York Times’ scent critic, GQ Magazine scent editor, and an accomplished author. Burr speaks around the world, collaborating with great chefs to host interactive Scent Dinners, taking diners on interactive scent journeys to demonstrate how raw materials and ingredients (cinnamon, vanilla, and etc.) make up perfumes and food dishes.

Tour Sponsor Starbucks Coffee Company