Samsung announces today a partnership with Usain Bolt; like the NX300, Bolt is the definition of speed and grace and focuses on delivering the best performance at all times
Ridgefield Park, NJ – March 25, 2013 – Samsung Electronics Co., Ltd, a global leader in digital media and convergence technologies, today announced that the NX300 is now available, alongside the NX 45mm F1.8 2D/3D interchangeable lens, the first one lens 3D system capable of capturing both still images and full HD movies in stunning 3D quality. NX300 users will feel ultra-chic with the juxtaposition design of modern and retro. The device will be available in brown, white or black with a contrasting silver band. Samsung is privileged to also announce today an exclusive, multi-layered partnership with the world’s fastest man, Usain Bolt.
Unveiled at CES in January, the NX300 is the new flagship model in the innovative NX series and also boasts the updated version of SMART CAMERA 2.0, a hub of innovative connectivity features. The NX300 delivers useful, advanced and practical features for the professional photographer looking for the very best compact system cameras (CSC) and allows perfect shooting in any environment and for every moment.
“Following last year’s launch of the world’s first truly connected camera ‘GALAXY Camera’, we wanted to build on this promise and deliver a new product that photographers would fall in love with. The NX300 has been crafted for the everyday camera user. It’s a device that sets the tone in terms of the outside aesthetic as well as the truly innovative digital technology found inside that allows for the freedom of Wi-Fi connectivity. 2013 will see the camera market open a new world of possibilities for the photographer and Samsung will be there every step of the way,” said Sun Hong Lim, Senior Vice President and Head of Sales & Marketing, Digital Imaging Business, Samsung Electronics.
The very latest in Wi-Fi connectivity is customary of the NX300, allowing users to share their photographic creations seamlessly between devices and desktops. The Direct Link hot key feature enables cherished images to be shared securely at the touch of a button between camera, smartphone and tablet technology while the SMART CAMERA App, available on Android and iOS, connects the user’s smartphone to the camera via a Wi-Fi connection to manipulate, share and back-up images for a holistic photographic journey across the consumers’ favorite technological devices and social media platforms.
A revolutionary, fast shooting experience will add yet more control back to the photographer. The Hybrid Auto Focus (AF) system enables fast, accurate phase and contrast detection, while the 1/6000 sec. shutter speed and 8.6fps continuous shooting mode gives users the ability to capture unforgettable moments. The NX300’s outstanding imaging performance is complete with the brand new, best in class 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed images with sharp, life-like colors that are crisp and clear in all lighting conditions.
The compact NX300 makes it easy for anyone to capture professional standard pictures. Samsung’s Smart Mode allows users to choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze. Each setting will automatically adjust both aperture and shutter speed in order to obtain the best possible shot. Capturing and reviewing images is also an interactive and user friendly experience with the 84mm (3.31”) AMOLED screen and tilt display making any angle of the world easy to shoot, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use.
“The NX300 and NX 45mm F1.8 2D/3D lens raises the standard for SMART compact system cameras blending pro-level performance and industry leading connectivity,” said Ron Gazzola, Vice President, Marketing for Digital Imaging, Samsung Electronics America. “Together they deliver a remarkable combination of features, functionality and style for consumers wanting an enriched camera experience and the unique ability to capture stills or Full 1080p HD video in 2D or 3D using the world’s first one-lens 3D system for a consumer camera.”
Shoot Fast, Share Faster
Like Usain Bolt, the NX300 camera is super-fast and allows its users to be part of the front row action and shoot amazing moments. The ‘NX Junior Photographer’ campaign will see Samsung and Usain Bolt work in partnership to build on the athlete’s natural love of being behind the camera and will see the six-time gold medal winning Olympian, showcase his very own ‘Usain Bolt Foundation’ to provide equipment and lessons to children from disadvantaged backgrounds. Over the coming months, other activities will be launched through the exclusive partnership with Usain Bolt and Samsung for those that like speed.
To find out more information, please visit www.samsung.com or Samsung’s NX camera Facebook page at
For multimedia content and more detailed information, please visit www.samsungmobilepress.com
Note to Editors:
NX300 Product Specifications
Image Sensor 20.3 effective megapixel APS-C CMOS
IS OIS mode is only provided on 2D shooting mode
Display 84.0mm (3.31”) AMOLED with a Tilt Touch Panel
WVGA (800×400) 768k dots
ISO Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 256000 (1 or 1/3EV step)
* AUTO ISO upper level is selectable. (Up to ISO3200)
Image JPEG (3:2)：20.0M (5472×3648), 10.1M (3888×2592), 5.9M (2976×1984),
2.0M (1728×1152), 5.0M (2736×1824): Burst mode only
JPEG (16:9)：16.9M (5472×3080), 7.8M (3712×2088), 4.9M (2944×1656),
JPEG (1:1)：13.3M (3648×3648), 7.0M (2640×2640), 4.0M (2000×2000),
RAW : 20.0M (5472×3648)
* 3D Image Size : JPEG (16:9) 4.1M (2688×1512), (16:9) 2.1M (1920×1080)
Video MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)
1920×1080, 1920×810, 1280×720 , 640×480, 320×240 for Sharing
60fps, 30fps, 24fps (1920×810 only)
* 3D Video : 30fps only
Video Output HDMI 1.4a
Value-added Features SMART Mode : Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face
3D still image & video capturing
Wi-Fi Connectivity IEEE 802.11b/g/n support Dual Channel (SMART Camera 2.0)
. Auto Backup
. Remote Viewfinder
. Wi-Fi Direct (playback)
. Social Sharing
Bundle PC software iLauncher, Adobe Lightroom 4, Adobe Reader
Storage SD, SDHC, SDXC, UHS-1
Battery BP1130 (1130mAh)
Dimension (WxHxD) 122 x 63.7 x 40.7mm (excluding the projection part)
Weight 284 g (without battery)
45mm 2D/3D lens Specifications
Focal Length 45mm (equivalent to 69.3mm in 35mm format)
Elements in Groups 7 elements in 6 groups
Angle of View 34.7°
Aperture 2D : F1.8
3D : T6
Focus Distance 0.5m
Maximum Magnification Approx. 0.12X
i Scene Night, Portrait, Beauty shot, Children, Backlight, Sports
Lens Hood Included
Filter Size 43mm
Mount Type NX Mount
Dimension (DxL) 62 x 44.5mm
Weight 122g (without hood)
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com