Sid Bernstein, The Beatles first Producer in discusses up-coming re-union. To celebrate The Beatles performance in Shea Stadium 35 years ago is working on a concert for August 15th, 2010. Sid shares a lunch with Paul Sladkus of Good News and gives some history of lower east side, egg creams, herring, movie theatres, and The Beatles. Especially some thoughts on John from when he stayed at Brian Epsteins home. We would love Paul and Ringo to grace the stage in honor of the date and Sid who has shared all his love for The Beatles over all these years.
Sid Bernstein, born August 12, 1918, is an American music producer and promoter. Bernstein changed the American music scene in the 1960s by bringing Elvis Presley, The Rolling Stones, Herman’s Hermits, The Moody Blues, The Kinks and The Beatles to America. He was the first impresario to organize rock concerts at sports stadiums.
Sid Bernstein helped start the Britain Invasion by bringing the Beatles from Britain.They played at Carnegie Hall after their appearance on the Ed Sullivan Show. Bernstein also booked them at Shea Stadium, a concert that Bernstein described as “inaudible.”He worked with the Rascals for five years, helping along their rise from obscurity, changing their name from “Young Rascals” to “the Rascals” in an attempt to avoid controversy.
Bernstein also organized concerts for Lenny Kravitz, Frank Sinatra, Jimi Hendrix, Laura Branigan, and Sly & the Family Stone. In 1964, he brought many Israeli singers to the United States for their first major concerts, among them Shoshana Damari, Shaike Ophir and Yaffa Yarkoni, who appeared at Carnegie Hall a year after the Beatles.
Bernstein was the first to stage a rock show at MadisonSquareGarden.