A new kid-friendly approach to tennis that hopes to inspire the next generation of young tennis players will be launched at the US Open. The revolutionary new brand, Net Generation, will provide American tennis with one unified youth brand for children to get into the sport, making it easier for children and their parents to learn about tennis and get into the game in schools, parks and tennis clubs across the country. The movement embraces all aspects of youth play for kids ages 5-18. The official Net Generation launch will take place at Arthur Ashe Kids’ Day on Aug. 26. “Net Generation is a bold approach to empower kids to play the game while elevating and setting new standards on how we deliver and engage children in our sport,” said Craig Morris, General Manager, USTA … [Read more...]