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You are here: Home / Archives for brands

Top Ten Things To Avoid In Multicultural Marketing

June 5, 2018 By admin Leave a Comment

By Liz Castells-Heard 'Getting ethnic consumers' is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and 'minority-majority' is an oxymoron. The need to do Multicultural marketing right is painfully obvious. Multiculturals are nearly 40% of U.S. consumers who spend $1.7 trillion yet still get under 18% of all ad dollars, and less of company resources. U.S. kids are already majority-ethnic, Millennials will be in 2022, and all of America by 2040. Key states like Texas, California and Florida are led by Hispanics, and ethnic-skewed top 15 DMAs, which make up half of our economic activity. Hispanics, African Americans and Asians will power all future growth in population, … [Read more...]

Filed Under: African, copr. Pr. Technology, Good News To Go, Hispanic / Latino, Media, Today's Good News Tagged With: activity, american, avoid, brands, california, castells, castells-heard, critical, determine, economic, florida, heard, hispanics, liz, lose, marketing, multicultural, oxymoron, ten, texas, top, win

Ran Luxury

August 18, 2017 By admin Leave a Comment

Maserati GT or Ferrari California Hamptons Event with Silent Auction to benefit Every Mother Counts You and a guest are cordially invited to a private brunch showcasing the latest models from Ferrari & Maserati along with exclusive luxury brands. Hors d’oeuvres & Signature Cocktails will be served Private Estate, Southampton, NY (address upon confirmation) Saturday, August 5th, 2017 11:00 AM - 3:00 PM Silent Auction to benefit Every Mother Counts Experience Luxury, Performance and Design **Test drive the Maserati GT or Ferrari California T with your own personalized test drive. Limited test drives will be available to qualified buyers. … [Read more...]

Filed Under: Events, Good News To Go, Today's Good News Tagged With: auction, available, benefit, brands, buyers, california, cocktails, counts, design, drive, estate, Event, ferrari, hamptons, luxury, maserati, models, mother, new, ny, performance, private, qualified, ran, silent, southampton, test, york

NEW YORK FASHION WEEK: CARIBBEAN™

March 6, 2016 By admin Leave a Comment

Joseph Mbeh - ASQUI Ventures/FOURFRONT (designer) Jamaal Patterson, President & CEO JD Capital Partner Inc. COUTURE BY ELESIA (#CBE): ELESIA CAREY PRESIDENT/CEO AND DESIGNER, FOUNDER and CEO NYFWCARIBBEAN™ Stacey Siu/PR DEWRY BRADFORD CEO/CHAIRMAN ASQUI Ventures/FOURFRONT GUADALUPE VELAZQUEZ DESIGNS: DESIGNER/PRESIDENT AND CEO GUADALUPE VELAZQUEZ WELLINGTON HAIR SPA: OWNER: PATRICK WELLINGTON NATIONAL MAKE-UP ARTIST: MAKEUP BY NICOLE GUADALUPE VELAZQUEZ DESIGNS: DESIGNER/PRESIDENT AND CEO NYFWCARIBBEAN ™, will take place on Saturday February 13th, during New York Fashion Week (February 10-18, 2016 ). Bringing a piece of the Caribbean to the New York Fashion Week calendar is essential to us because it adds both diversity and authenticity to the global fashion … [Read more...]

Filed Under: Design, Art and Fashion, Good News To Go, Non-profit, Today's Good News Tagged With: America, authenticity, brands, caribbean, consumers, diversity, economy, fashion, global, hair, industry, investors, make, movers, new, nyfwcaribbean, partners, shakers, up, week, york

The Content Show

November 12, 2014 By admin Leave a Comment

Executive Producer: Alison Green The Content Show is a dedicated conference and marketplace that will cover all aspects of programming, development and distribution for scripted, live, news, sports, documentary, and nonfiction entertainment, as well as branded content. Beyond the conference sessions, The Content Show will also feature a networking lounge and a series of highly interactive presentation rooms where production companies can pitch their content and programming initiatives to buyers and programmers in a unique, organic setting unlike any other conference. The Content Show is a must-attend event for leaders, senior executives, and programming creators from cable and digital networks, broadcasters, production companies, producers, social media outlets, publishers, news, … [Read more...]

Filed Under: Good News To Go, Media Tagged With: advertising, brands, content, development, distribution, program, show, sports, the

Jeremy Reid, www.pinchme.com

September 11, 2014 By admin Leave a Comment

PINCHme gives you the unique opportunity to discover new products and try them for free. It's simple - you choose a product from one of our leading brands, and we then deliver it to your home or workplace for free. But be quick, we’ll reserve the products in your box for a limited time, to ensure that everyone has a chance of receiving the available products. Once you've tried, tasted or touched the exciting products we offer, you can leave your feedback. Start pinching now!! STEP 1 CHOOSE A PRODUCT STEP 2 TRY IT OUT STEP 3 HAVE YOUR SAY STEP 4 GET REWARDED Why PINCHme? PINCHme promises to SURPRISE We love giving you products you have never tried, tasted or touched before. PINCHme promises to DELIGHT We make the effort to get to know you so that we can always … [Read more...]

Filed Under: Food, Good News To Go, Manhattan, Media, New York Tagged With: available, box, brands, chairman, chance, choose, conversation, delight, deliver, discover, ensure, everyone, exciting, experience, feedback, founder, free, friends, home, jeremy, leading, leave, limited, me, new, offer, opportunity, pinch, pinching, pinchme, product, products, promise, receiving, reid, relevant, reserve, reward, rewarded, say, simple, surprise, tasted, time, touched, tried, try, unique, workplace

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Peace Day Party

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        The Peace Day Party ( Woodstock Forever: Peace, Love & HOPE)  in Times Square on 9/21/19. … [Read More...]

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