IBM Digital Benchmark Offers Real-Time Insight on Online Shopping Trends Kicking off Thanksgiving Day and extending through Cyber Monday, IBM will provide the latest online, mobile and social sales trends as they happen Guest: Jay Henderson, Strategy Director, IBM Smarter Commerce Background: While consumers are making their holiday gift lists for friends and family, retailers will be hustling to get in-store and online sites ready for the big holiday rush. Their challenge? It's not a matter of when or what consumers will buy, but how they will buy. Will mobile shoppers continue to take the lead? Will they shop via web, smartphone or tablet? Will they expand their use of social channels? And is this the year that Thanksgiving overtakes Black Friday as the official kick-off to the … [Read more...]