“We must not, as executives and marketing professionals, miss the mark and mission of what 21st century marketing has afforded us the ability to consistently and predictably achieve; things like more leads, more customers and higher revenue,” asserts Tom Donohoe, the CEO and founder of Level.Agency, an award-winning digital advertising agency based in Pittsburgh. “Does your marketing team talk about impressions, clicks, and likes on Facebook more than cost-per-sale, and return on marketing investment?,” Donohoe asks in his debut book, The CEO’s Digital Marketing Playbook; The Definitive Crash Course and Battle Plan for B2B and High Valve B2C Customer Generation. “If the answer is yes, you are setting money on fire,” Donohoe quips. Welcome to the candor of a man who offers the … [Read more...]