wins the World Cup UNIT … [Read more...]
Top Ten Things To Avoid In Multicultural Marketing
By Liz Castells-Heard 'Getting ethnic consumers' is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where the American critical mass is Multicultural and 'minority-majority' is an oxymoron. The need to do Multicultural marketing right is painfully obvious. Multiculturals are nearly 40% of U.S. consumers who spend $1.7 trillion yet still get under 18% of all ad dollars, and less of company resources. U.S. kids are already majority-ethnic, Millennials will be in 2022, and all of America by 2040. Key states like Texas, California and Florida are led by Hispanics, and ethnic-skewed top 15 DMAs, which make up half of our economic activity. Hispanics, African Americans and Asians will power all future growth in population, … [Read more...]
Godwin Nwoga, Board Member, Operations Director
Godwin Nwoga is the focused and result driven Director of Operations of When in need foundation. He strives to ensure that the foundation remain on course with its mission and vision as well as being fiscally accountable. He brings a wealth of knowledge from his extensive experience working for Nova Capital partners, Royal Bank of Scotland and Diamond Bank Plc Nigeria. On a day to day basis, Godwin directs the operations of a blossoming health care agency in Philadelphia, PA. An alumnus of the World Bank Institute, Washington D.C, Godwin holds a Masters degree in Operations Management from the University of West of England, Bristol, United Kingdom. His interests lie in operations and project management, risk management, business development, strategy and innovation. Godwin is a member … [Read more...]
When In Need Foundation, Dr. Chetachi Ecton, Founder/CEO, and team. Videos and Podcasts are Here…
Dr. Chetachi Nwoga-Ecton is Founder and CEO of When in Need Foundation (WIN). WIN was born out of Chetachi’s lifelong virtues of selflessness and compassion for the powerless, needy, defenseless, and downtrodden and people with limited opportunities. These virtues are typified in the other organizations which she is associated with. Prior to establishing When in Need, she founded a blossoming healthcare agency providing compassionate services to intellectually and developmentally disabled individuals in Philadelphia, PA. These virtues were further strengthened as she earned her Bachelor of Science degree and Postgraduate diploma from Widener University, where she majored in Social Work. As Chief Executive Officer of When In Need foundation, she brings her tenacity, inspiration, … [Read more...]
When in Need Foundation, George Onuorah, Media Director
George C. Onuorah is the Co-Founder and Publisher of Our World Media Magazine, LLC and the author of “The Political Diary of a Rising Son”. His book details and provides insight into African and American politics. George like British Politician Sir Winston Churchill agrees that “The price of greatness is responsibility.” Hence embraces the vision, passion and compassion to make a difference in our world by helping others. George is the recipient of numerous awards notably three United States Congressional Awards and Proclamations among others. In August 2007, was chosen as “Star of Queens” by the Queens Courier Newspapers in New York City. George holds a BA in Political Science (1986) from York College of The City University of New York and Associates in Mass Communication. George has … [Read more...]