SPONSORED BY COCA-COLA™
SATURDAY, JUNE 1, 2013
12PM – 6PM
New York, NY (May 15, 2013) – The Apollo Theater announced today a new community initiative focused on family health and wellness – Harlem Healthy Soul Festival. Sponsored by Coca-Cola, Harlem Healthy Soul Festival is designed to serve as a platform for Harlem families to learn about the numerous community health resources to live active and healthy lives. This daylong, free event will take place on Saturday, June 1st beginning at noon and will transform 126th Street behind the Apollo, into a block party filled with music, entertainment, celebrity performances, health and educational resources and family fun. Families are encouraged to participate in an array of activities such as health screenings, nutrition-focused cooking demonstrations, celebrity performances, and exercise modules. EmblemHealth and Manhattan’s Physician Group will also provide free health screenings.
WBLS’s Dr. Bob Lee will serve as the Apollo’s host for the Festival that will feature Apollo Amateur Night winners, Harlem Seeds, Dance Theater of Harlem and kids group Little Club Heads to name a few. This cultural celebration of healthy living will host a Men and Women’s Health Pavilion, Kid’s World Pavilion, Family Health and Wellness Pavilion and Healthy “Soul” Food Pavilion. Additionally, special celebrity guests, actors Tichina Arnold, Tamara Tunie and Lamman Rucker will conduct exclusive interviews and book signings at the Celebrity Hot Spot.
“In addition to being one of upper Manhattan’s most active performance venues and working theaters, the Apollo is also deeply committed to serving and enhancing the life of the Harlem community, and to the well-being of our neighbors” said Jonelle Procope, President& CEO of the Apollo Theater. “So we are delighted to present the Harlem Healthy Soul Festival and are thankful to Coca-Cola for their support.”
Recently, the Apollo Theater and Coca-Cola announced the extension of their long-term partnership which spans over 25 years. During this tenure, Coca-Cola has supported many of the nonprofit Theater’s major programs, including education in the arts, and its long-running signature show, Amateur Night. The Apollo’s Harlem Healthy Soul Festival is an extension of Coca-Cola’s sponsorship.
The Harlem Healthy Soul Festival promises to be an Apollo Theater signature cultural event joining the famed Apollo Amateur Night, the Apollo Music Café and Apollo Uptown Hall to name a few. To learn more about the Harlem Healthy Soul Festival, please visit www.Harlemhealthysoulfestival.org.
About the Apollo Theater
The Apollo is a national treasure that has had significant impact on the development of American culture and its popularity around the world. Since introducing the first Amateur Night contests in 1934, the Apollo Theater has played a major role in cultivating artists and in the emergence of innovative musical genres including jazz, swing, bebop, R&B, gospel, blues, soul, and hip-hop. Ella Fitzgerald, Sarah Vaughan, Billie Holiday, Sammy Davis, Jr., James Brown, Michael Jackson, Bill Cosby, Gladys Knight, Luther Vandross, D’Angelo, Lauryn Hill, and countless others began their road to stardom on the Apollo’s stage. The Apollo Theater’s new artistic vision builds on its legacy. New Apollo programming has music as its core, driving large scale and more intimate music, dance and theater presentations. The Apollo will continue to present historically relevant presentations, as well as more forward-looking, contemporary work. Based on its cultural significance and architecture, the Apollo Theater received state and city landmark designation in 1983 and is listed on the National Register of Historic Places. For more information, visit www.apollotheater.org