St. Jude Children’s Research Hospital Taps Celebs, Media for #UglySweaterforBetter Social Media Charity Challenge
Don your best ugly sweater to look good and do good.
The social media phenomenon that’s sweeping the nation this holiday season is #UglySweaterforBetter. Celebrities like Adam Levine and former Charlie’s Angel, Jaclyn Smith, along with countless companies, anchors and weathermen will be posting pics with ugly sweaters to trigger a $1 donation from Kmart to St. Jude Children’s Research Hospital.
Over the past 12 years, thanks to the generosity of Kmart shoppers and associates, the retailer has shattered donation records – contributing more than $105 million to St. Jude, more than any corporate partner in the history of the hospital.
During a live interview from St. Jude Children’s Research Hospital in Memphis, the President of the St. Jude fundraising organization ALSAC, the CMO of Kmart and a St. Jude patient will discuss:
• How to participate online in #UglySweaterforBetter – Kmart will donate $1 for posts including the hashtag and an ugly sweater.
• The incredible work done by St. Jude Children’s Research hospital and the difference it makes in the lives of children and families who never receive a bill for treatment, travel, housing or food.
• Important ways you can make a difference this #GivingTuesday.
November 28 is #GivingTuesday, a global day dedicated to giving back. In addition to #UglySweaterforBetter, shoppers can purchase St. Jude gifts from Kmart or Kmart.com, including the popular holiday gift tote, which features St. Jude patient artwork on the front.
For more information on Kmart’s partnership with St. Jude, visit Kmart.com/StJude.
About Richard Shadyac Jr., President and CEO, ALSAC
ALSAC is the fundraising and awareness organization for St. Jude Children’s Research Hospital. Richard’s father was one of the first members on the Board when the late entertainer Danny Thomas opened St. Jude in 1962. It will cost more than $1 billion to operate St. Jude this year and ALSAC is responsible for raising more than 75 percent of those funds. Today, St. Jude is the No. 1 health not-for-profit in the U.S. and one of the preferred companies in the U.S. where Millennials want to work.
Kelly Cook, Chief Marketing Officer at Kmart Corp.
As the Chief Marketing Officer for Kmart, Kelly is responsible for a variety of brand innovation, strategy and digital transformation initiatives including: revitalization, omni-channel member led transformation and experiences, integrated precision and digital media, creative, research, VOC, content, loyalty and Shop Your Way.
Richard, Kelly and a St. Jude patient at
St. Jude Children’s Research Hospital in Memphis
Interview Source: St. Jude Children’s Research Hospital, a not-for-profit, section 501(c)(3).