A new survey revealed that adults and caregivers of children aged 2-17 years living with atopic dermatitis (AD), commonly referred to as eczema, experience sleep disruptions attributed to the condition’s hallmark symptom of itching, which negatively impacts their mood, decreases daytime productivity and heightens stress levels.

AD, one of the most common chronic inflammatory skin diseases, affects over 26 million people in the U.S. alone and up to 10% of adults worldwide. AD occurs most frequently in children, affecting up to 20% worldwide.

The prevalence of atopic dermatitis, an extremely burdensome skin condition that negatively impacts the quality of life of patients suffering from AD and the families and caretakers of patients with AD, continues to grow. Dr. John Browning, a pediatric dermatologist, believes that patients need meaningful solutions that go beyond the surface of the skin. This survey underscores how adults with AD and caregivers of children ages 2-17 years with AD feel about the current treatment landscape and their understanding of concerns related to using topical steroids. It also aimed to explore the extent to which AD symptoms disrupt sleep and, consequently, affect daily functioning for both AD patients and their caregivers.

Key findings from the survey among adult patients with AD (n=502) and caregivers of children 2-17 with AD (n=510):
Itch is a top frustration that impacts patients’ and caregivers’ ability to get quality sleep.

89% of adult patients and caregivers of children aged 2-17 years with atopic dermatitis said itch is a top frustration from atopic dermatitis, and 94% said itching is the top symptom that disrupts sleep.

74% of adult patients and caregivers of children aged 2-17 years with atopic dermatitis stated that atopic dermatitis frequently or occasionally impacts their ability to get quality sleep, and 76% claim they have disrupted sleep an average of one to four nights per week.

These sleep disruptions have negative effects on mood (69%), daily routines (54%), daytime focus (51%), daytime productivity (51%) and stress (50%).

A majority of patients apply topicals before bed to ensure a good night’s sleep, however, patients and caregivers of children with AD have concerns about current treatment options.

72% of adult patients and caregivers of children aged 2-17 years with atopic dermatitis apply topicals before bed in an effort to ensure a good night’s sleep.

46% of caregivers of children aged 2-17 years with atopic dermatitis are extremely or very concerned about using topical steroids for their child’s atopic dermatitis.

Most patients and caregivers feel there should be a wider variety of treatment options.

Current topical treatments present issues that disrupt sleep, such as needing time to dry (58%), causing irritation (51%), and feeling uncomfortable (51%).

83% of adult patients and caregivers of children aged 2-17 years with atopic dermatitis said there is an unmet need in current atopic dermatitis treatment options.

Dr. Browning will discuss how itch (the hallmark symptom of atopic dermatitis), significantly disrupts sleep and the pressing need for new, long-term, treatment options to provide itch relief.

Interview is courtesy: Dermavant Sciences, Inc.
References available on request

#sleepawareness #march #sleeplessness #learnaboutcondition #johnbrowning #disruptions #impact #mood #productivity #stresslevels #dermavant #sciences #atopicdermatitis #ad

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New PSA celebrates the hopeful side of what is possible when people are nourished, encouraging audiences to join the movement to end hunger

New York, NY (June 15, 2023) – Feeding America® and the Ad Council, in partnership with fluent360, today launched a new fully-integrated PSA campaign designed to inspire conversation about and drive passion for the issue of ending hunger in the United States. “The Full Effect” highlights the impact of food on people’s lives and was developed to show when people are fed, futures are nourished, and individuals go from living, to truly thriving. Through short vignettes, the PSA shows the everyday joy of a child receiving a science fair award, and thriving as a working mom, to the bigger life achievements celebrating a graduation with family.

According to recent data from the U.S. Department of Agriculture (USDA), nearly 34 million people lived in food insecure households in 2021. In that same period, more than 9 million children lived in a food insecure household. While the rates of food insecurity declined in 2021, including among Black and Latino individuals, there remains a wide racial disparity in its impact – Black individuals were almost three times more likely, while Latino individuals were 2.5 times more likely, to face hunger than their white counterparts.

To address this critical issue, the Ad Council and Feeding America partnered with fluent360 on this effort to raise awareness and inspire people to take action in the nation-wide movement to end hunger. Directed by Dan Addelson, the new PSA highlights the impact of food on people’s lives and how a meal goes beyond solely nourishing our bodies. The PSA asks the public to join the movement to end hunger at FeedingAmerica.org/ActNow by donating, volunteering, or advocating.

WATCH THE PSA HERE:

“When you’re fed, you’re fueled to take on any challenge and are set up to thrive,” said Heidi Arthur, Chief Campaign Development Officer at the Ad Council. “With this powerful new creative, we’re rallying individuals and communities to join the movement to end hunger in America. By taking action and raising awareness, we have the power to make a real difference in the lives of people impacted by food insecurity.”

“There is still work to be done to ensure that the 34 million people in the United States who face hunger receive the food they need to thrive,” said Jennifer Polk, Chief Marketing & Digital Experience Officer for Feeding America. “These new PSAs will help us share stories of how access to nutritious food is essential for each of us to reach our full potential and reminds us that we can all help to create positive change in our communities to ensure that no one goes hungry in America.”

“Food insecurity is one of the most devastating issues facing Americans and specifically people of color, who are sadly over indexing at an alarming rate. And this includes households with children,” said Danielle Austen, Founder and CEO of fluent360. “As not only marketers, but advocates for the multicultural community, partnering with Feeding America and the Ad Council was mission driven and aligned with our own values.”

Developed by fluent360, a multicultural agency with deep expertise across African American, US Hispanic, Asian American, and LGBTQ+ audiences, the new campaign platform and strategy is designed to reach a total market audience and was driven by insights from Black and Latino audiences. The fully integrated national campaign includes broadcast, online video, radio, print, digital banners, and out-of-home (OOH) assets, all in English and Spanish. The campaign was tested through qualitative and quantitative research among individuals from various backgrounds and communities, including people who have lived experiences with food insecurity. All PSA materials drive audiences to FeedingAmerica.org/ActNow in English and FeedingAmerica.org/HazTuParte in Spanish where they can learn more about the issue and find ways to support neighbors facing hunger in their communities.

The campaign will also feature co-created custom content produced by NBCUniversal. The PSAs will benefit from generous guaranteed donated media support across NBCUniversal properties.

Feeding America’s work has made a significant impact in the fight against hunger in America. In 2021 alone, more than 53 million people relied on the charitable food system for assistance and the Feeding America network of food banks distributed over 5.5 billion meals to people in need. According to tracking research provided by The Harris Poll, the partnership between the Ad Council and Feeding America, which began in 2008 to raise awareness of the issue, has yielded significant results. The organizations have driven a 33% increase in the percentage of individuals who intend to act with Feeding America to help people experiencing food insecurity. The organizations have also seen a dramatic increase in the proportion of individuals who say they took action in the past year to help people facing hunger, from 3% in 2008 to 29% in 2022. 

To watch “The Full Effect” and join the movement to end hunger in America, visit FeedingAmerica.org/ActNow.

About the Ad Council

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic and impactful campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, racial justice, gun violence and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, among other innovative strategies to move the needle on the most important issues of the day.

To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and Twitter, and view campaign creative on YouTube.

About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. As a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 agency partners, including food pantries and meal programs, we helped provide 5.2 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

About fluent360

fluent360 is the fastest growing agency leader shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments – both ethnic and identity followings. As a multi-talented, multicultural agency, we offer a full spectrum of integrated marketing communications services from our Chicago, Nashville, and New York City offices.

Media Contact

Ben Dorf

The Ad Council

bdorf@adcouncil.org

Zuani Villarreal  

Feeding America  

zvillarreal@feedingamerica.org

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Dick DeBartolo(born October 19, 1945) is an American writer.
He has most notably written for Mad. He is occasionally referred to as “Mad’s Maddest Writer,” this being a twist on Don Martin’s former status as “Mad’s Maddest Artist.” DeBartolo served as the magazine’s “Creative Consultant” from 1984 to 2009. www.gizwiz.com
Mad has long spaced out DeBartolo’s articles to ensure that at least one appears in every issue. As of his byline in issue #502 in 2009, new DeBartolo material has appeared in 400 consecutive issues, dating back to 1966. This is the longest such streak, surpassing runner-up Sergio Aragonés by nine issues. (Aragonés would be 25 issues ahead of DeBartolo’s run if not for a single missed issue, #111. Al Jaffee would also be 16 issues ahead of DeBartolo, had he appeared in issue #360. Other than these three, only Dave Berg (whose streak was halted by his death) appeared in as many as 300 consecutive issues.)
DeBartolo recounted his first-ever experience submitting material to Mad in 1961:
I wrote a sample script (“A TV Ad We Would Like to See”) and sent it on to them. I had read in an article that writers should always send a self-addressed stamped envelope along with a script they were submitting. That way, if the script was rejected you would get it back. Otherwise, it is just tossed out. Weeks later, I got back my own envelope. I was so disappointed. Then I figured I would open it in case it was a “nice try” kind of reject. But inside my envelope was cardboard. And scribbled on the cardboard was a note from associate editor Nick Meglin. It said: “Ha ha, thought we rejected your script, but we bought it! Stapled to this cardboard is your check! Please call us about writing more stuff for us!”
DeBartolo was also a writer for TV game shows, beginning with Barry-Enright before moving on to Goodson-Todman. Writing for Match Game, DeBartolo is credited with coming up with the bawdy and suggestive style of questions that the show is remembered for. During the early 1960s, while writing for Match Game, DeBartolo cast several of the show’s panelists and guests in his own 8mm film comedies, which he shot on the studio’s rooftop. A rare public showing of those films was held in a Manhattan hotel ballroom in 1964.
DeBartolo told GSN in 2006 that when The Match Game moved its production west in the 1970s, he stayed in New York and mailed in his questions to the Match Game staff in Los Angeles. The West Coast version ran for nine more years on CBS and in syndication. Besides his experience on the Match Game, DeBartolo served as creative consultant on other Goodson-Todman game shows, such as Tattletales and Super Password. In 1971, he was able to induce Mad publisher William M. Gaines to appear on To Tell

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