https://www.lagrantfoundation.org/

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Listen to “LAGRANT FOUNDATION 26TH Anniversary Scholars and Donors Events 3/4” on Spreaker.

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The LAGRANT Foundation is a nonprofit 501 (c)(3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing, and public relations by providing scholarships, career & professional development workshops, mentors, and internships/jobs to African American, American Indian/Native American, Asian American/Pacific Islander and Hispanic/Latino undergraduate and graduate students. Our goal is to open the proverbial “door” for minorities by providing the necessary resources and tools not commonly available to many minorities entering the fields of advertising, marketing, and public relations.

Seeking to enhance the academic and professional development of undergraduate and graduate students pursuing careers in these fields, the activities The LAGRANT Foundation are as follows:

Scholarships

The LAGRANT Foundation annually provides scholarships to undergraduate and graduate students who are attending accredited institutions and are pursuing careers in the fields of advertising, marketing, or public relations.

Career Development

The LAGRANT Foundation annually coordinates a career & professional development workshop for its scholarship recipients. The workshop provides the recipients with an opportunity to speak with industry professionals about their field of interest and specialty. Additionally, workshops are held in major college markets nationwide for students outside of the scholarship recipients.

Internship Programs

The LAGRANT Foundation provides internships to undergraduate and graduate students at selected advertising, public relations, and marketing agencies, as well as publishing companies and communications-related businesses. Internships consist of on-going, hands-on communications experience and training for at least a three-month period.

Mentors

The scholarship recipients will have a chance to team-up with mentors who provide them with opportunities for experience, exposure, guidance, and career development. The mentors are advertising, marketing and public relations professionals who volunteer their time twice a month to meet in-person with students and provide academic and professional guidance.

Professional Development

Scholarship recipients receive on-going professional development from The LAGRANT Foundation, until students obtain a position in advertising, marketing, or public relations. Development includes, resume writing, interviewing skills, internship and job search skills, grammar review, writing skills, business etiquette, interpersonal skills, tips on company politics, professional appearance and providing necessary materials such as a briefcase, business card holder, resume folder, portfolio case and access to computer training.

The post LAGRANT FOUNDATION 26TH Anniversary Scholars and Donors Events appeared first on Good News!.

Milestone Broadcast Corporation, afull-service multicultural broadcasting, marketing and advertising agency, established in 1985 learned today 5/13/20 that they are a winner for 2020 Best of Manhattan Awards in the category of Advertising Agencies & Counselors. Clients over the years have included: Citibank, Delta Airlines, Sprint, US Postal Service, Western Union…

The post Good News Broadcast in the Papers and Awards- Today May 13, 2020. appeared first on Good News!.

“Does your marketing team talk about impressions, clicks, and likes on Facebook more than cost-per-sale, and return on marketing investment?,” Donohoe asks in his debut book, The CEO’s Digital Marketing Playbook; The Definitive Crash Course and Battle Plan for B2B and High Valve B2C Customer Generation.

“If the answer is yes, you are setting money on fire,” Donohoe quips.

Welcome to the candor of a man who offers the C-suite of America’s high-end brands a focused look at what many companies fail to understand or execute when it comes to digital marketing. He explains, in his new book, how to fix what’s not happening in a company’s marketing and sales funnel, especially for companies that sell B2B or high end B2C.

“Digital advertising is the best, most cost-effective vehicle to win new business in B2B and high-value B2C,” says Donohoe, whose digital advertising agency has been on the Inc. 500 list and won an E&Y Entrepreneur of The Year Award, among others.

He boils down his prescription to four essential things that he calls The Core Four, and eight more areas he labels The Advanced Eight once the fundamentals are in place. He clearly details how a company should spend marketing dollars to drive more customers and revenue – and to do so profitably. His play book is geared towards billion dollar corporations to small businesses, both which frequently don’t execute on the essential, must-have arrows in the quiver of digital marketing.

Donohoe shares his strategies, tips, and insights on:
• The four essential digital marketing campaigns that every company in the world needs to run.
• How to focus all marketing conversations on things that deliver immediate ROI – and why clicks, retweets, and likes are not nearly as important as how much marketers talk about them.
• How to prioritize the major digital channels efficiently – search engines, social networks, display advertising, email campaigns.
• Why there is a 99% chance your company is not deploying the most simple, profitable campaigns and marketing tactics to compete in the 21st century.
• The key questions all CEOs need to be asking their company’s marketing leadership.
• Why and how terms such as PPC, SEO, and SEM are misused, misunderstood, and miscalculated.
• If you care about profitable marketing, you must use Google, Bing, Facebook, Instagram and YouTube and stop talking about any other digital channel.
• What needs to go into today’s ad creative in order to break through the clutter.
• Why tech terms and digital tools confuse most CEOs and CMOs – leading them to underperform and mismanage.
• The trends, challenges, and changes of the digital marketing landscape.
• What needs to be on a must-have, high-level strategy checklist for every company on Earth.

“This book is about creating new, or engaging with current, customers and driving more revenue and profit, and the methods, tech, ad channels, and work that it takes to do those things all day, every day,” says Donohoe. “Sometimes they’re not sexy, but they definitely work.”

The relatively cheap, easy, and most profitable types of things companies should be doing include:
• Advanced tradename search engine advertising on Google and Bing.
• Advanced social media advertising via Facebook/Instagram.
• Using digital advertising to nurture leads and customers can lift ROI by more than 35%.
• Stop treating email as if it can get you new customers.
• The use of landing pages versus your homepage.

“I fear that a huge percentage of a CEO’s or CMO’s marketing mindshare, let alone the stuff that employees in marketing departments really do on a daily basis, are focused on things other than activities directly tied to customer generation, revenue and profit.”

The CEO’s Digital Marketing Playbook highlights what does and does not work well in digital marketing and advertising. It could all change tomorrow, but for CEOs and CMO’s looking to execute smart, cost-effective digital campaigns for today’s marketplace, Donohoe provides us with the tools, insights, and strategies to succeed.

The post CEO’s Digital Marketing Playbook. Tom Donohoe, the CEO and founder of Level.Agency appeared first on Good News!.

New York, NY (April 25, 2018) – Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, was inducted into the 69th Annual Advertising Hall of Fame® at a Gala Dinner and Induction Ceremony on Tuesday, April 24th, 2018 at Cipriani Wall Street in New York City. The AAF Hall of Fame is undoubtedly the highest honor bestowed by America’s Advertising Industry and it recognizes the most accomplished and legendary figures in advertising, bringing together the industry to celebrate the Biggest Night in Advertising.

She received the award from Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.

During the ceremony, a 3-minute career highlight video presented the remarkable achievements of Daisy Expósito-Ulla, a pioneer and a recognized authority in multicultural marketing and brand communications. Besides having received numerous industry and creative awards (Clio, Effie, Addy, ADCOLOR Lifetime Achievement Award among others), she is consistently acknowledged as one of the Most Influential Latinos in the U.S.A. Her participation on boards includes the Ad Council, the AEF, and the 4A’s Foundation and she is a founding member of AHAA (The Association of Hispanic Ad Agencies) now known as Culture Marketing Council and served as its president.

Among her enormous contributions to the betterment of society outside her professional career, she has worked tirelessly to support the people and causes she cares deeply about.

At the gala ceremony dinner, she also accepted the David Bell Award for Industry Service, awarded to recognize extraordinary and unique contributions and service to the advertising community and industry as a whole. The award is named in honor of David Bell (Hall of Fame Class of 2007), a visionary leader and mentor to several generations of advertising professionals.

Expósito-Ulla, a well-known powerhouse of creativity, business-building and industriousness, has been widely recognized as a pivotal architect of the Hispanic Market in the United States. Her pioneering efforts for the industry started at an early age when the market was significantly smaller from what it is today.

“I’m so honored to be included among this distinguished group inducted into the AAF Hall of Fame,” said Daisy Expósito-Ulla, Chairman and CEO, d expósito & Partners. Daisy Expósito-Ulla said, “This is indeed the highest honor I have ever received in my 40-year career. I share it with my partners, team and family who have always supported me and helped make the achievements possible.”

During her acceptance speech Daisy noted, “I’ll say this: I am an immigrant. I am a product of Brand America. And so, I would be remiss if I were to accept this induction at this time in our history without emphasizing the importance of keeping the spirit of this generous country alive.”

To read the full acceptance speech please scroll down.

This year’s honorees, the Class of 2018, included: Kenneth I. Chenault, Chairman and Chief Executive Officer, American Express Company; Beth Comstock, Former Vice Chair, GE; Daisy Expósito-Ulla, Chairman and Chief Executive Officer, d expósito & Partners; Steve Hayden, Retired Vice Chairman, Global Chief Creative Officer, Ogilvy & Mather; George Lois, Creative Director, Good Karma Creative; Paul Polman, Chief Executive Officer, Unilever; Arthur O. Sulzberger Jr., Publisher and Chairman, The New York Times Company; and Lois Wyse (1926-2007), Founder, Wyse Advertising.

At Young & Rubicam/WPP’s The Bravo Group, Daisy led and helped build a multi-million dollar company to reach billings of nearly half a billion, advancing it to be the largest Hispanic and multicultural agency to this day. Presenting Daisy with the NY International Center award, Ambassador Ed Ney, Chairman Emeritus, Y&R, described her as “the most important Madison Avenue success story written by a woman not born in the United States.” In 2005, she helped found d expósito & Partners with a group of former colleagues and her husband and partner, award-winner filmmaker, Jorge Ulla.

In 2015, d expósito & Partners was chosen AEF Agency of the Year by the Advertising Educational Foundation which also recognized Daisy “for her contributions to American advertising.” Among her many honors: The New York Women in Communication’s Matrix Award; AAF’s Role Model; New York Women’s Agenda Star; The Carnegie Foundation; Pride of America recognition; The Carvel Immigrant Award; and New York’s International Center recognition which she shared with Nobel laureate Elie Weisel and former Secretary of State Henry Kissinger.

About the Advertising Hall of Fame
The Advertising Hall of Fame celebrates industry legends, who, throughout their trailblazing careers, have distinguished themselves with outstanding, nationally- and globally-recognized professional achievements; remarkable innovations that have changed our industry and our culture; and exceptional philanthropic work both within the advertising industry and in their communities. Since its inception in 1949, over 250 advertising legends and eight iconic global companies have been elected to the Hall. The event is among the advertising industry’s biggest and most prestigious of the year, attended by nearly 1,000 C-suite and senior level executives from the world’s largest brands, advertising agencies, media and tech companies and is the largest fundraiser for the Federation providing a vital source of funding necessary to continue the wide range of educational, multicultural, and advocacy initiatives that are critical to our industry. For more information on the Advertising Hall of Fame, visit aaf.org/ahof.

About d expósito & Partners
d expósito & Partners is a multi-service communications agency with a fresh business model designed to help clients win consumers. Propelled by a Hispanic-centric DNA and its Multicultural expertise, it is positioned as The New American Agency, helping brands engage today’s technologically-savvy, multicultural consumers, while leveraging the compelling opportunities represented by U.S. Hispanics. It is an independent, minority- and woman-owned firm that provides relevant in-culture communications. http://newamericanagency.com

Contact:
Multicultural Marketing Resources Inc.
Lisa Skriloff
lisa@multicultural.com
212-242-3351

Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners, induction into the AAF Hall of Fame Remarks:

Thank you, David. I’m honored to receive this award that bears your distinguished name. Cesar, thank you for your kind introduction and for the committed participation of the Comcast/ NBC- Universal /Telemundo family.

Thank you to the Council of Judges of the AAF and to those who endorsed my nomination, starting with hall-of-famer Eduardo Caballero and concluding with my friend Marc Strachan.

To be among tonight’s inductees feels like I’m a character in one of those simulations Elon Musk always seems to talk about. It is surreal, to say the least. I’m humbled to be in your company. I also think of past inductees, from titans I studied and never got to know, to friends I was lucky to make along the way, like Teresa Zubizarreta.

You know, I don’t say any of this stuff purely as a gesture of humility. The fact that I ended up on this stage truly is improbable: As Peter Georgescu has said, I, like him, was an almost “off the boat” refugee in America. Growing up in Queens, the world-outside-my-world seemed like a beautiful fish bowl in which “other fish” got to do the swimming. I was an immigrant. I was a minority. And I was a woman of color.

Propelled by my parents’ examples of tenacity, I somehow made my way into the ad agency world. I’m glad the path led to Culture Advertising. This was at a time when the demographics of the country were shifting, and Madison Avenue still hadn’t quite realized what was going on. But a few independent pioneers in the Hispanic Market saw an opening – and so did Ed Ney, who created a division called Bravo at Y&R. That was my break, and I had no idea it would become what it did.

All I know is that without mentors like Bill Green and Nancy Smith, who are here tonight, it wouldn’t have happened.

And of course, it wouldn’t have been possible if we didn’t approach our work with a sense of respect, soul and authenticity – fully embracing the beautiful, singular otherness of our consumer. We were about diversity and inclusion, about truly mirroring the country- even in the face of what I will gently call “doubt.”

The merits of the approach became evident in the results.

Tonight, I share this recognition with the team at our agency and particularly with my partners: Gloria, John, Fernando, Louis and Paco: I’ve been working with some of you for decades! My gratitude to my industry colleagues and to the Hispanic media. To my client partners, thank you for making the journey possible. I wouldn’t be standing here without your trust: Edna, Yvette, Annie, Paul, Lisa, Lorraine…

Personally, I’m grateful to be married to Jorge Ulla, a talented and supportive man who tends to believe in me more than I often do myself. I’m grateful for my son, Gabe, a brilliant writer- proud of you. I’m grateful for my sister Maritza, her husband Steve, and my 93-year- old mother Narcisa, here tonight. She still lives in the Queens apartment where we settled after arriving from Cuba. She keeps us grounded and laughing. And I’m grateful for the lessons of my father, who I like to think is watching me right now.

Finally, if you don’t mind my ending on a lofty note, I’ll say this: I am an immigrant. I am a product of Brand America. And so, I would be remiss if I were to accept this induction at this time in our history without emphasizing the importance of keeping the spirit of this generous country alive.

Thank you, AAF. It feels wonderful to be swimming in the fish bowl with the big fish.

Muchas gracias.

The post Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, Inducted Into the 69th Annual Advertising Hall of Fame® appeared first on Good News!.

Media Summit New York, March 4th – 5th, 2015
The International Conference on Media, Advertising, Television, Broadband, Social Media, Mobile, Cable, Satellite, Publishing, Magazines, News Media Motion Pictures, Radio and Marketing
Live Video Streaming – Click Here http://www.videodigitalhollywood.com/SessionListing.html
This Year’s Theme
“The State of the Media Industry: Innovation, Investment & Growth – A Forum of Intense Strategic Discussion and Executive Networking”
PDF of Summit Program – Click Here http://www.digitalhollywood.com/assets/summit2015_agenda.pdf
New Conference Location: Bohemian National Hall – The Czech Center & Consulate – 73rd Street (Btw. 2nd and 1st Ave.)
Food and Beverage – Served All day (4th Floor)
Grand Ballroom Hospitality Area
Special Event on Day Two
Thursday, March 5th, 2015
9:30 AM – 10:30 AM Grand Ballroom (4th Floor)
Keynote Roundtable
The Media Industry Equation – Content, Advertising, Brands and the New Platforms
Mike Federle, COO, Forbes Media
David Freeman, Co-Head of Digital Packaging Group, Creative Artists Agency (CAA)
Guy Vidra, Chief Executive Officer, The New Republic
Mark Fortner, Managing Partner, Head of Innovation, Branded Content, MediaCom
Brian Tierney, former publisher, Philadelphia Inquirer and Daily News, CEO, Brian Communications
Diane Brady, (former) Senior Editor/Content Chief, Bloomberg Businessweek, Moderator
Speaker Bios and Session Information Click Here http://www.dhsessions.com/Thurs15SumKeynote.html
The Complete Agenda
Wednesday, March 4th, 2015
Registration – Click Here http://www.digitalhollywood.com/SummitReg.html
10:00 AM – 10:30 AM Grand Ballroom (4th Floor)
Breakfast and Welcome

10:45 AM – Noon
Session A: Grand Ballroom (4th Floor) – Live Webcast from This Room
Financing and Investing in the Future: Investment & Mergers – Leadership in Media, Entertainment & Technology: Broadband, Social Networks, Mobile and Games
Matt Freeman, Operating Partner, Bain Capital
Urs Cete, Managing Director and Chief Financial Officer of Bertelsmann Digital Media Investments, L.P.
Scott Levine, Managing Director, Time Warner Investments
Tuna N. Amobi, Director, S&P Capital IQ, New York
Mark A. Boidman, Managing Director, PETER J SOLOMON COMPANY
Orlando Setola, Principal, Deloitte Transactions and Business Analytics LLP and Global Financial Advisory Services Leader, Technology, Media & Telecommunications, Deloitte LLP, Moderator
Speaker Bios and Session Information Click Here

Session B: Prague Room A, 3rd Floor – Live Webcast from This Room
Native & Contextual Strategies: From Youtube & Facebook Programming and OTT Delivery to Mobile
Julie Hansen, COO, Business Insider
Peter Naylor, SVP Advertising Sales, Hulu
Jessica Sibley, Vice President, Advertising Sales, Forbes Media
Jesse Redniss, Co-founder, BRaVe Ventures
Linda Ong, CEO, TruthCo
Frank J. Radice, Expert in Residence, Definition 6, Moderator
10:45 AM – Noon – Library, 3rd Floor
The Strategic Workshop: I – “The Internet-Hollywood-Network Connection – Ubiquitous Broadband – Ubiquitous Content”
Video Anytime Anywhere: Video Across Platforms – Television, Internet and Mobile – Understanding the Value Proposition
Jamie Elden, Chief Revenue Officer, Lin Digital
John Bishop, CTO of Media, Akamai
Don Wilcox, Vice President, PBS Digital
Paul DiGiacomo, Sr. Director, Video, Content, and Advertising Business Development, AT&T
Jim Flynn, President, Overlook.TV
Gregory Fischbach, Executive Chairman, Rabbit
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator
12:30 PM – 1:45 PM
Session A: Grand Ballroom (4th Floor) – Live Webcast from This Room
The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising
Drew Buckley, Chief Operating Officer, Electus
Stephanie Horbaczewski, CEO, Stylehaul
Rob Donnell, Founder and CEO, Brand Arc
Kathleen Grace, Chief Creative Officer, New Form Digital (Venture Formed byBrian Grazer, Ron Howard, Discovery & CAA)
Mark Allenbach, Vice President, Frank N. Magid Associates, Moderator
Session B: Prague Room A, 3rd Floor – Live Webcast from This Room
Hollywood and Media Challenge: Platforms and Convergence – Programming, Monetization and Commerce in a Cross Platform Universe
Jon Housman, CEO, Ora TV
Gil Goldschein, President, Bunim Murray Productions
Pete Spande, CRO, Business Insider
Gene Hoffman, Chairman and Chief Executive Officer, Vindicia
Mara Winokur, Senior Vice President, Starz
Amit Ziv, Vice President, Business Operations, Development, and Strategy, EpixHD
Shawn Gold, Advisor, Wattpad.com, Moderator
12:30 PM – 1:45 PM
The Strategic Workshop: I – “The Internet-Hollywood-Network Connection – Ubiquitous Broadband – Ubiquitous Content” The Library, 3rd Floor
Multi-Screen: Strategies for ConnectedTV Technology and Content
Michael Goodman, Director, Digital Media Strategies
Chris Wagner, Executive Vice President and Co-Founder, NeuLion
Jens Loeffler, Principal Technical Evangelist for Video Solutions, Adobe
Steve Ehrlich, Business Development, Hewlett Packard
Rahul Mehrotra, Senior Product Strategist, Clearbridge Mobile
Mike Green, VP, Marketing and Business Development, Media, Brightcove
Rick Howe, Journalist, Consultant & TV Pioneer, The iTV Doctor, Moderator
The Strategic Workshop II – Financing Strategies – Cinema, 1st Floor
Valuing and Financing Media & Technology: From Corporate Strategic Investment and Mergers to VC & Equity
Robert C. Raciti, Managing Director, EFA Partners LLC
René Bourdages, CEO, Elevado Media, Inc.
Allison Goldberg, Vice President & Managing Director, Time Warner Investments
Olivier Manuel, Managing Director, Innovate Accelerate
Jonathan Marino, Senior Finance Writer, Business Insider, Moderator
2:15 PM – 3:30 PM
Session A: Grand Ballroom (4th Floor) – Live Webcast from This Room
Leveraging Content and Celebrity For Cross-Platform Success: Brands and Star Power Collaborate
Paul Kelly, Vice President, Music Brand Sales, Viacom Music and Logo Group
Nick Mehra, Head of Global Media + Entertainment Partnerships, Spotify
Harvey Schwartz, SVP of Talent, WhoSay
Melissa Palazzo-Hart, President, Ant Farm (Campaigns for American Hustle, Wolf of Wall Street, Call of Duty, Iron Man, Transformers)
Abby West, Managing Editor, Essence.com
Lisa Birnbach, Award-Winning Journalist and Bestselling Author
Steven Masur, Partner, Cowan DeBaets Abrahams & Sheppard LLP, Moderator
Session B: Prague Room A, 3rd Floor – Live Webcast from This Room
PEOPLE – The Legendary Brand Transforms into a Cross – Platform Content & Advertising Power
Will Lee, Digital Editorial Director, PEOPLE.COM and EW.COM
Suejin Yang, VP/General Manager, Digital Entertainment, PEOPLE and Entertainment Weekly
Anne Toal, Associate Publisher, PEOPLE Digital
Michael Sebastian, Media Reporter, Advertising Age, Moderator
2:15 PM – 3:30 PM
The Strategic Workshop: I – “The Internet-Hollywood-Network Connection – Ubiquitous Broadband – Ubiquitous Content” – The Library, 3rd Floor
Hybrid TV – Delivering the Ultimate TV Experience: Broadcast, Cable, Premium & OTT Content
Mark Vena, Worldwide Vice President Marketing, Sling Media
Doug Craig, VP, Programming, Roku
Jim Turner, SVP Market Development + Sales, Net2TV
Peter Gerrard, Director of Audience Development and Content, Vimeo
Martin Focazio, Managing Director, Strategic Services, EPAM
David Leibowitz, Managing Partner, CH Potomac, Moderator
The Strategic Workshop II – Financing Strategies – Cinema, 1st Floor
New York – The Silicon Alley Investment, Growth & Media Accelerator – Strategies in Investment, Finance and Partnerships
Sun Jen Yung, Managing Director, Headwaters MB
Jay MacDonald, CEO and Co-Founder, Digital Capital Advisors
Art Chang, Founder and CEO, Tipping Point Partners
Brad Hargreaves, co-founder, General Assembly and Venture Partner, Maveron
Caroline Ghosn, Co-founder and CEO, Levo
Adam J. Plotkin, Partner, ff Venture Capital
Peg Jackson, Managing Director, Mooreland Partners, Moderator
3:50 PM – 5:00 PM
Session A: Grand Ballroom (4th Floor) – Live Webcast from This Room
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Rachel Baumgarten, Senior Vice President of Integrated Marketing, Music Group, Viacom Velocity
Mike Wiese, Director of Branded Entertainment, JWT
Matt Doherty, Associate Director, Global Digital Creative Development, Ogilvy & Mather
Josh Richman, CMO, DailyMail.com
Greg Rivera, Senior Director, Advertiser Solutions, Microsoft
Sami Viitamäki, Executive Director of Digital, Havas Worldwide NY
Tom Flanagan, (former) EVP, Entertainment, Leo Burnett, Moderator
Session B: Prague Room A, 3rd Floor – Live Webcast from This Room
Cable, TV and Broadband – New Content – New Networks – Streams, Platforms, Devices
Emil Rensing, Chief Digital Officer, EPIX
Ben Grad, Content Strategy & Acquisition – FiOS TV, Verizon Communications
Bill Martens, Vice President and General Manager, News, CBS Interactive
Hilary Perchard, Vice President – Business Development, BSkyB (Sky)
Scott Barton, Senior Vice President of Branded Digital Content and Products, Starz
Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator

3:50 PM – 5:00 PM
Strategic Workshop: I – The Internet-Hollywood-Network Connection – The Library, 3rd Floor
Video Everywhere – Technologies & Platforms – Enabling the Next Generation of Over-the-Top TV
Miguel Santos, General Manager, Myx TV
Robin Wilson, VP Business Development, NAGRA
James Brickmeier, Senior Vice President of Strategic Marketing, Concurrent
Mark Donnigan, Strategic Accounts Development, Beamr
Xavier Kochhar, President and CEO, Video Genome Project
Gerald Belson, Vice Chairman, U.S. Media & Entertainment Leader and Global Consulting Leader, Technology, Media & Telecommunications, Deloitte LLP, Moderator
Speaker Bios and Session Information Click Here

The Strategic Workshop II – Financing Strategies – Cinema, 1st Floor
Art of the Deal: Strategies and Hands-on Tools from Master Negotiators
Beth Roberts, Executive Vice President, Business Operations, NBCUniversal Cable Entertainment
Garrett Bess, President, President, Two River Pictures
Sachin Dosani, Managing Director and co-founder, About Corporate Finance (ACF)
Gary Delfiner, Chief Executive Officer, Digital Sylvia LLC, Creator of WATCHFREEFLIX
Julie Jarrett, Owner/Executive Producer, Jarrett Creative, Moderator
Speaker Bios and Session Information Click Here
End-of-Day 5 PM Reception – Open to All Attendees
Wednesday, March 4th, 2015
Sponsored by Janrain
http://www.digitalhollywood.com/images/janrainwhite.png
Evening Dinner Event
Wednesday, March 4th, 2015
6:15 PM – 8:30 PM – Roundtable & Dinner – by invitation
The Future of Advertising and Branding Across Platforms
Hosted by Cablevision Media
Ben Tatta, President, Media Sales. Cablevision Systems Corporation
Nelson Freitas, Chief Strategy Officer, Wunderman New York
Tom Goodwin, SVP Strategy and Innovation, Havas Media, N.A
Shannon O’Neill, President, Travel Channel
Scott Schiller, EVP, Digital Advertising Sales, NBCUniversal
Kevin Conroy, Chief Strategy & Data Officer and President, Enterprise Development, Univision Communications Inc.
Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator
Thursday, March 5th, 2015
Special Event:
Open to all Summit Attendees – Grand Ballroom (4th Floor)
7:30 AM – 9:00 AM – Breakfast Event
Standard & Poor’s Ratings Services Media, Entertainment, and Cable Industry Breakfast Briefing
Michael Altberg, Senior Director, Standard & Poor’s Ratings Services, Corporate Ratings
Jawad Hussain, Associate Director, Standard & Poor’s Ratings Services, Corporate Ratings
Andy Liu, Director, Standard & Poor’s Ratings Services
Corporate Ratings
Minesh Patel, Director,, Standard & Poor’s Ratings Services
Corporate Ratings
Naveen Sarma, Senior Director, Standard & Poor’s Ratings Services, Corporate Ratings
Jeanne Shoesmith, Director, Standard & Poor’s Ratings Services
Corporate Ratings
Chris Valentine, Associate Director. Standard & Poor’s Ratings Services, Corporate Ratings

9:30 AM – 10:30 AM Grand Ballroom (4th Floor)
Keynote Roundtable:
The Media Industry Equation – Content, Advertising, Brands and the New Platforms
Mike Federle, COO, Forbes Media
David Freeman, Co-Head of Digital Packaging Group, Creative Artists Agency (CAA)
Guy Vidra, Chief Executive Officer, The New Republic
Mark Fortner, Managing Partner, Head of Innovation, Branded Content, MediaCom
Brian Tierney, former publisher, Philadelphia Inquirer and Daily News, CEO, Brian Communications
Diane Brady, (former) Senior Editor/Content Chief, Bloomberg Businessweek, Moderator
10:45 AM – Noon
Session A: Grand Ballroom (4th Floor) – Live Webcast from This Room
Media Strategies – The Multi-Platform Brand – Video/TV, Magazines. News & Music – The Merger of Traditional Media and New Media
Julian March, SVP of Editorial and Innovation, NBCNews.com
Nancy Lane, Executive Producer, CBSNews.com
Gabe Kleinman, Head of Product Marketing, Medium
Kari Kim, Vice President, Development, HLN
Steve Sobel, Global Director of Media Solutions, Salesforce
Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator
Session B: Prague Room A (Third Floor) – Live Webcast from This Room
Original Internet TV – The Cross Platform Explosion
David Shadrack Smith, Founder/Director, Part2 Pictures (Exec. Producer, This is Life with Lisa Ling (CNN), Oprah Winfrey presents “Belief,”)
Wes Williams, Director, Product Management, Scripps Networks Interactive
Mitch Askenas, SVP of Commercial, Americas, Piksel
Kurt Knutsson, CyberGuy, Author, Investor, Broadcaster
Len Fertig, CEO, Motive Television Plc.
Sun Jen Yung, Managing Director, Headwaters MB, Moderator
10:45 AM – Noon: The Library, 3rd Floor
The Strategic Workshop – Media & Advertising in Transition
Social Advertising & Platform Integration – Driving Brand Awareness and Boosting Campaign ROI
Paul Langtry, Senior Manager for Advertising Solutions, Adobe
Natalie Novak, Agent, Digital Media Department, United Talent Agency
Dan Aversano, SVP, Client and Consumer Insights group, Turner Broadcasting’s Ad Sales
Reid Genauer, CMO, Magisto
Sean O’Neal, President, Adaptly
Shivone Guadalupe, Account Manager, Beeby Clark+Meyler
Tania Yuki, Founder and CEO, Shareablee, Moderator
12:30 PM – 1:45 PM
Session A: Grand Ballroom (4th Floor) – Live Webcast
The Internet – Media – Hollywood Connection – Ubiquitous Broadband – Ubiquitous Content
Maria Hale, Vice President Television, Head of Content Distribution and Pay TV, Corus Entertainment
Charo Henríquez, Executive Digital Editor, People in Español
Sam Notowitz, Executive Director Marketing & Distribution, Feeln, a Hallmark Company
Phillip Morelock, SVP / Chief Product Officer, Digital Media, Playboy Enterprises
Sean Bunner, VP, New Business Development, HSN
Tom Bannister, Founder, SXM
Tim Hanlon, Founder and CEO, The Vertere Group, LLC, Moderator
Session B: Prague Room A, 3rd Floor – Live Webcast
Merging Content with New Technologies: Content Reinvention with the Next Generation of Tablets and Mobile Devices
Scott Brown, SVP Technology & Strategic Relations, Engineering & Technology, The Nielsen Company
Jennifer A. Perry, Vice President of Worldwide Publishing, Sesame Workshop
Varoon Raghavan, AVP, Growth Ventures Group, Tata Communications
Bernie Davis, Director of Partner Relations, SmartNews
Scott Kinzie, VP of Marketing, issuu
Ted Cohen, Managing Partner, TAG Strategic llc, Moderator
12:30 PM – 1:45 PM: The Library, 3rd Floor
The Strategic Workshop – Media & Advertising in Transition
Location-Based Monetization: Beacons: The Next Big thing in Marketing
Bant Breen, CEO, Qnary
Arjun Reddy, VP of Business Development, Touchtunes
Rick Erwin, President, Experian Marketing Services
Lior Ganel, COO, Bluvision
Brian Lee, Senior Manager, Corporate Development, Gannett
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
2:15 PM – 3:30 PM
Session A: Grand Ballroom (4th Floor) – Live Webcast
Branded Media Marketing – Across Platforms – TV, Film, Broadband, Mobile, Virtual Economies, Music and Games – Reinventing the Commerce & Media Model
Alex Arata, President, Mofilm North America
James Heckman, CEO, Scout Media
Andy Marks, President, Marks Entertainment + Media (former Managing Director of MATTER, Inc.)
Alexandra Lutz, VP Strategy, Huge
Scott Grimes, CEO and Co-Founder, Woven
Scott Singer, Managing Director, DDG
Jennifer Betka, Senior Vice President of Marketing, Wikia, Moderator
Speaker Bios and Session Information Click Here

Session B: Prague Room A, 3rd Floor – Live Webcast
Programming the New ‘OVN’s’ (Online Video Networks: the Next Generation of Niche Video Content
Brian Bedol, founder & CEO, Bedrocket
Oren Katzeff, Head of Programming, Tastemade
J.R. McCabe, SVP, Video, Time Inc.
Stephanie Horbaczewski, CEO, Stylehaul
Matt Farber, Digital Media Executive/Entrepreneur, Moderator
2:15 PM – 3:30 PM: The Library, 3rd Floor
The Strategic Workshop – Media & Advertising in Transition
Cross Platform Content: Branding, Programming and Packaging Producing Quality Content
Lisa Filipelli, VP of Talent, Big Frame
Alyssa Vitrano, VP-Content Strategy, Federated Media
Evan Fleischer, Executive Vice President of Brand Partnerships and Business Development, Believe Entertainment Group
Moksha Fitzgibbons, CRO, Complex Media
Alan Ives, Vice President Sales And Business Development, North America, wywy
Chris Allegro, V.P. Business Development, Zazoom Media Group
Gina Garrubbo, CEO, Garrubbo & Company, Moderator
3:45 PM – 5:00 PM
Session A: Grand Ballroom (4th Floor) – Live Webcast
Broadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks
Heidi E. Lehmann, Founder – SWSIMedia, “QueenBee” on OraTV
Janet Brown, CEO, FilmBuff
Malcolm CasSelle, Senior Vice President & General Manager, Digital Media, SeaChange
Jeffrey Thompson, Vice President, Head of Market Development, Parrot Analytics
Greg Diefenbach, Co-founder, XiveTV
Nathan Coyle, VP of Business Development, Refinery29
Natan Edelsburg, SVP, Sawhorse Media, Moderator
Session B: Prague Room A, 3rd Floor – Live Webcast
Viral Experiences & Social Media in Entertainment, Media and Advertising: Creativity & Monetization Challenges
Mitchell Reichgut, CEO, Jun Group
Lisa Hickey, CEO, Good Men Media
Izzy DeBellis, Group Chief Creative & Strategy Officer from Naked Communications
Susanne Bentley, VP, Strategy & Brand Partnerships, The Story Lab
Anslem Samuel Rocque, General Manager, MadameNoire
Elizabeth Kiehner, Senior Design Manager/Chief of Staff, IBMiX, Moderating
New Tracks at Digital Hollywood Spring
At the Ritz in Marina del Rey, April 27-30:
Virtual Reality – The Evening Summit – Click Here
Sports NEXT at Digital Hollywood: TV – Analytics, Games – Wearables – Fitness
The Health Summit – Media & Technology that Save Lives
MusicNEXT – IdeaFest – Los Angeles
Media Summit Sponsorship – Click Here
To see Last Year’s Agenda – Click Here
To see Last Year’s Attendee List –
Bohemian National Hall
The Czech Center & Consulate
73rd Street (Btw. 2nd and 1st Ave.)

The post Media Summit New York, March 4th – 5th, 2015. appeared first on Good News!.

Media Summit New York, March 4th – 5th, 2015

The International Conference on Media, Advertising, Television, Broadband, Social Media, Mobile, Cable, Satellite, Publishing, Magazines, News Media Motion Pictures, Radio and Marketing
This Year’s Theme
“The State of the Media Industry: Innovation, Investment & Growth – A Forum of Intense Strategic Discussion and Executive Networking”
Strategic Focus and Vision at Media Summit New York:
I. Native & Contextual Strategies: Developing Qualitative Advertising as Content and Commerce
II. Financial Strategies: Investing in Media, Technology and the Innovation Economy
III. The Internet-Hollywood-Network Connection – Ubiquitous Broadband – Ubiquitous Content
IV. The YouTube & Multichannel Network Phenomenon
PDF of Summit Program – Click Here
New Conference Location: Bohemian National Hall – The Czech Center & Consulate – 73rd Street (Btw. 2nd and 1st Ave.)
Go to: http://www.digitalhollywood.com/MediaSummit2015.html

The post Media Summit New York, March 4th – 5th, 2015 appeared first on Good News!.

The Content Show is a dedicated conference and marketplace that will cover all aspects of programming, development and distribution for scripted, live, news, sports, documentary, and nonfiction entertainment, as well as branded content.

Beyond the conference sessions, The Content Show will also feature a networking lounge and a series of highly interactive presentation rooms where production companies can pitch their content and programming initiatives to buyers and programmers in a unique, organic setting unlike any other conference. The Content Show is a must-attend event for leaders, senior executives, and programming creators from cable and digital networks, broadcasters, production companies, producers, social media outlets, publishers, news, sports franchises, advertising agencies, and brands.

Featuring In Conversation With: A creative dialogue hosted by senior Programming and Development executives from top networks and production companies in breakout sessions.

CLICK HERE TO SEE THE KEYNOTE AND GUEST PRESENTERS FOR THE CONTENT SHOW.

===============================================

TENTATIVE SCHEDULE (subject to change)

DAY 1: WEDNESDAY, NOVEMBER 12

COLOR KEY:
Conference Session
Meet The Experts
In Conversation With

(Room locations are in parentheses.)

7:30 am – 9:00 am—Registration/Continental Breakfast

8:45 am – 5:30 pm—Networking: The Content Show Delegates Lounge

9:00 am – 9:05 am—Welcome: Steve Palm, CEO, NewBay Media

9:00 am – 9:20 am—Opening Remarks: Cynthia Lopez, Commissioner, New York City Mayor’s Office of Media and Entertainment (Fitzgerald)

9:20 am – 9:45 am—Opening Keynote: Josh Sapan, President and CEO, AMC Networks Inc. (Fitzgerald)

Moderator: Mark Robichaux, Editor-in-Chief, Multichannel News (Fitzgerald)

9:35 am -10:05 am—In Conversation With Group M (Wharton): Adam Pincus, EVP Programming & Production, Group M Entertainment

9:45 am – 10:30 am—Building Your Core Brand (Fitzgerald)
A network brand no longer merely identifies the channel and where to find it on your guide. It’s come to define the programming, level of quality and viewer experience that audiences look to that network to provide. But even beyond that, a strong network brand defines their viewers’ lifestyle, tastes and philosophy as well as giving birth to a multitude of new product lines and franchises. In this session, a seasoned group of network chiefs share their strategies for defining, building and invigorating their network’s core brand.

Courteney Monroe, CEO, National Geographic Channels U.S.
Dawn Ostroff, President, Conde Nast Entertainment (CNE)
Henry Schleiff, Group President, Discovery Networks
Moderator: Melissa Grego, Editor-in-Chief, Broadcasting & Cable

10:00 am – 10:30 am—In Conversation With NUVOtv and Fuse (Wharton): Bill Hilary, President, NUVOtv and Fuse; Lynnette Ramirez, SVP, Programming, NUVOtv

10:00 am – 10:30 am—In Conversation With Food Network and Cooking Channel (Gillespie): Todd Weiser, VP, Programming and Development—Food Network and Cooking Channel, Scripps Networks Interactive

10:30 am – 10:45 am—Networking Break

10:45 am – 11:30 am—The New Power Dynamic (Fitzgerald)
Industry leaders from digital and premium networks deliberate how the emergence of deep-pocketed, cash-rich, alternative distribution platforms and MCNs in the competitive landscape are affecting their programming strategy, funding choices and viewership trends, particularly in scripted programming. Does the biggest spender win? Or is change being driven predominantly by GenXers, Millennials and the digital generation? If so, where does this leave linear TV?

Rob Barnett, Founder/CEO, Omnivision Entertainment & My Damn Channel
Colin Decker, Group Operating Officer, Discover Digital Networks
Kathleen Grace, Chief Creative Officer, New Form Digital
Katherine Lewis, SVP Strategy & Operations, Fremantle Media Digital & Branded Entertainment
Moderator: David Bank, Managing Director, Equity Research, RBC Capital Markets

10:45 am – 11:30 am—Meet the Experts Roundtable: Agents (Rockwell)

Steve DeVall, Agent, N.S. Bienstock, Inc.

Shade Grant, Agent, International Television and Media, ICM Partners

Mark Turner, Vice President, Abrams Artists Agency – Alternative Programming Division
Moderator: Myles Hazelton, President, Myles Entertainment

10:45 am – 11:15 am—In Conversation With National Geographic Channel (Wharton): Heather Moran, EVP, Programming and Strategy, National Geographic Channel U.S.

10:45 am – 11:15 am—In Conversation With H2 and HISTORY (Gillespie): Mike Stiller, VP, Development and Programming, H2 and HISTORY; Matt Ginsburg, VP, Development and Programming, HISTORY

11:20 am – 11:50 am—In Conversation With Leftfield Pictures (Wharton): David George, President, Leftfield Pictures

11:20 am – 11:50 am—In Conversation With Discovery Digital Networks (Gillespie): Tom Lofthouse, SVP Programming, Discovery Digital Networks

11:30 am – 12:15 pm—Meet The Experts – Audio Network US (Rockwell)

Ricki Askin, Head of Music Licensing, VICE Media
John Sands, Music Director, IMG Media
Mason Rather, independent composer who composed the theme for the new Nick Jr. show Blaze And The Monster Machines, and whose composer and producer credits include Sesame Street, Blue’s Clues, and many more
Matt McMullian, Sr. Acct. Manager, Film, Audio Network
Moderator: Eric Morse, Head of Marketing, Audio Network

11:30 am – 12:15 pm—The Changing Face of News, Sports and Weather (Fitzgerald)
This session brings together leaders from top news, sports and weather networks to share their strategies for revitalizing and shaking up the status quo of traditional newscasts, weather reports and game highlights. Docu-soaps, features, miniseries, game shows, talk shows – nothing’s off limits to appeal to viewers’ changing appetites.

Steve Capus, Executive Producer, “CBS Evening News with Scott Pelley” and Executive Editor, CBS News
David Clark, President, The Weather Channel Network, The Weather Company
Charlie Ebersol, Founder, The Company
Libby Geist, Senior Director of Development, ESPN Films
Moderator: Dade Hayes, Executive Editor, Broadcasting & Cable

11:55 am – 12:25 pm—In Conversation With Esquire Network (Wharton): Matt Hanna, Head of Original Programming, Esquire Network

11:55 am – 12:25 pm—In Conversation With Music Choice (Gillespie): Damon Williams, VP Programming, Music Choice

12:30 pm – 1:30 pm—Networking Lunch

2:00 pm -2:45 pm—We’re All Naked, Now What? (Astor)

We’ve dated naked, had sex in a box and married at first sight. What’s next to shock and titillate reality audiences? It is sometimes said, amid ratings volatility, that reality may be dead, though it is also said that rumors of the category’s demise have been greatly exaggerated. Still, the challenge remains: how do we breathe new life into tired formats and stale docusoaps? With scripted TV enjoying a Golden Age and raising viewer expectations and entertainment value to all-time highs, must non-fiction TV be relegated to a lower echelon? Or is it gearing up for a budget-friendly resurgence when the rivers of money needed to develop and produce hour-long dramas and miniseries begin to run dry? Hear from reality visionaries who were integral to the creation of the non-fiction boom about what’s on the horizon.

Morgan Hertzan, VP, Executive in Charge at Lincoln Square Studios, Disney-ABC Television Group
Jay Peterson, Founder & CEO, Matador
Lara Spotts, SVP Development, Bravo
Shelly Tatro, SVP, Development & Programming, Nonfiction, Alternative & Reality, A&E Network
Lori York, Partner, ICM Partners
Moderator: Eli Lehrer, SVP of Non-Fiction Programming, Lifetime

2:00 pm – 2:45 pm—Lifestyle Programming Roundtable (Rockwell)

Katie Buchanan, SVP, Programming Strategy & Acquisitions, CMT
Matt Hanna, Head of Original Programming, Esquire Network
Steven Lerner, SVP Programming, HGTV, DIY Network and Great American Country
Nick Rigg, President, Loud TV
Michael Smith, General Manager, Cooking Channel
Moderator: Michael Hirschorn, CEO, Ish Entertainment

2:05 pm – 2:35 pm—In Conversation With Atlas Media (Wharton): Glen Freyer, SVP Development

2:05 pm – 2:35 pm—In Conversation With Revolt TV (Gillespie): Val Boreland, EVP, Head of Programming & Production, Revolt TV

2:45 pm – 3:15 pm—In Conversation With True Entertainment (Wharton): Glenda Hersh, President & Founder, True Entertainment; Steven Weinstock, President & Founder, True Entertainment

2:45 pm – 3:30 pm—Must-See Event TV (Astor)
From tightrope walks and musical theatre to Lady Gaga and skydivers in outer space, networks have developed a range of spectacles aimed at luring viewers back to their TV screens in real time. While cord cutters revel in the joys of seemingly limitless on-demand selections, what strategies are programmers deploying to amass the tens of millions of simultaneous viewers that give advertisers bang for the buck? Outside of live mainstays such as sports, awards shows and a handful of competition shows that consistently deliver, what’s working in can’t-miss TV to generate water cooler buzz and propel social media to “Oscar selfie” heights?

Geoffrey B. Daniels, EVP and General Manager, Nat Geo WILD
Benjamin Ringe, SVP Development, Peacock Productions
Howard Swartz, VP, Development & Production, Discovery Channel
Moderator: Al Berman, President, Berman Productions

2:45 pm – 3:30 pm—Branded Content Roundtable (Rockwell)

Blake Callaway, Executive Vice President, Marketing & Digital Media, IFC
Jill Griffin, SVP, Managing Director, LiquidThread USA, a division of Starcom Mediavest Group
Carey Head, Head of Integrated Production and Technology, BBH North America
Corey Silverman, VP Global Sales, Corbis Entertainment
Moderator: Jon Lafayette, Business Editor, Broadcasting & Cable

3:30 pm – 3:45 pm—Networking Break

3:45 pm – 4:30 pm—The Rebirth of the Limited and Mini-Series (Astor)
Roots, The Thorn Birds and The Winds of War set the template in the 1970s. Now, even with audiences consuming their content in made to measure bites, the mini and limited series have roared back to life. Projects now routinely lure A-list film stars, award-winning producers, directors and writers to the small screen. But with big rewards come big budgets and, yes, bigger risks. In this session these maestros of the mini share their expertise and experience in producing some of TV’s biggest draws including new forms of distribution and funding models; how they attract the big-name talent that draws in advertisers and viewers and how they’re combating the growing competition from alternative programmers like Netflix and Amazon.

Elaine Frontain Bryant, SVP Development & Programming, HISTORY
Beth Hoppe, Chief Programming Executive & GM, PBS
Tia Maggini, VP Original Movies, Lifetime
Scott Woodward, SVP, Programming & Production, Ovation
Moderator: A.J. Katz, Editor, Ratings Intelligence

3:45 pm – 4:15 pm—In Conversation With Travel Channel (Gillespie): Bethany Latham, Director, Production & Development Management, Travel Channel

3:45 pm – 4:15 pm—In Conversation With Discovery (Wharton): Laura Crowson, Development Manager, Discovery Channel; Matt Kelly, VP, Development & Production, Discovery Channel

4:20 pm – 4:50 pm—In Conversation With Nat Geo WILD (Wharton): Geoffrey B. Daniels, EVP and General Manager, Nat Geo WILD; Janet Han Vissering, SVP, Development & Production, Nat Geo WILD

4:20 pm – 4:50 pm—In Conversation With HGTV, DIY Network and Great AMerican Country (Gillespie): Courtney White, VP, Program Development & Production, HGTV, DIY Network and Great American Country

4:30 pm – 5:15 pm—The Twilight Zone of Reality Development (Astor)
With growing market saturation, derivative programming, cord cutting, softening ratings, and the difficulty of launching unknown casts, the pressure has never been higher to develop new reality hits. And yet, there are more steps than ever to get a series greenlit: from Skype calls to sizzles, casting reels to pilots. The bar is high — and so are the costs. Industry experts from both the network and production company side discuss and debate the costly process of getting a show to that green light.

Nancy Daniels, EVP and GM, TLC
Charlie DeBevoise, Founder, NorthSouth Productions
Rick Holzman, EVP and General Manager, Animal Planet
Lauren Lexton, Co-Founder and Co-CEO, Authentic Entertainment
Scott Lonker, Agent, CAA
Moderator: Bruce David Klein, President & Executive Producer, Atlas Media Corp.

4:30 pm – 5:15 pm—True Crime Programming Roundtable (Rockwell)

Nigel Bellis, Showrunner/Director, “Wicked Attraction” (Investigation Discovery) & Co-Creator, “Pretty Bad Girls” (Investigation Discovery)

Laura Fleury, VP/Head of Programming & Development, LMN

Valerie Haselton, Executive Producer & Co-President, Sirens Media

Jane Latman, SVP of Development, Investigation Discovery and General Manager, Discovery Fit & Health
Chris Nusbaum, Executive Producer, Sirens Media
Moderator: Daniel Holloway, Programming and Digital Media Editor, Broadcasting & Cable

4:50 pm – 5:20 pm—In Conversation With Oxygen Media (Wharton): Brie Bryant, VP of Development and Production, Original Programming, Oxygen Media

4:50 pm – 5:20 pm—In Conversation With VH-1 (Gillespie): Jennifer McGovern, VP Development, East Coast, VH-1

5:30 pm – 7:00 pm—OPENING NIGHT COCKTAIL PARTY Sponsored by National Geographic Channel
Join Chef Eric Greenspan as he cooks up his signature grilled cheese sandwich — The Champ — and chats about his upcoming Nat Geo series “Eric Greenspan is Hungry.” In his new series, Eric and his trusted and carnivorous gastronome, Captain Mauzner, set off on the meatiest, off-the-beaten-path road trip, discovering Americana through rare homegrown family recipes, to satisfy their wildest meat imaginations and to get ideas for Eric’s critically acclaimed restaurants in Los Angeles.

NYCTVWK14_NatGeo_Party

DAY 2: THURSDAY, NOVEMBER 13

7:30 am – 8:45 am—Registration/Continental Breakfast

8:45 am – 5:30 pm—Networking: The Content Show Delegates Lounge

8:45 am – 9:15 am—Fireside Chat (Astor): Richard Brown, Executive Producer, True Detective

Moderator: Beth Hoppe, Chief Programming Executive & GM, PBS

9:00 am – 9:30 am—In Conversation With Authentic Entertainment (Wharton): Lauren Lexton, Co-Founder and Co-CEO, Authentic Entertainment

9:00 am – 9:30 am—In Conversation With TV One (Gillespie): D’Angela Proctor, SVP, Programming and Production, TV One

9:15 am – 10:00 am—Who’s Laughing Now? (Astor)
Why is Amazon willing to pay up to $4 million — aka broadcast network money — for a half-hour comedy pilot? Crude, rude, audacious, irreverent, loud, sexually charged, cerebral, sketch, classic, slapstick, dumb and dumber — comedy takes many forms and has shown remarkable stickiness across platforms. But it looks a lot different than it did in Lucille Ball’s day — or heck, even Ray Romano’s. With MCNs and digital networks offering viewers a never-ending menu of comedic programming to match their every mood and moment, in readily consumable bites, is the sitcom obsolete? Where will the fresh ideas that make us laugh come from and what form will they take? Is there another Saturday Night Live on the horizon? Programming toppers from leading digital and linear comedy networks discuss how they’re keeping viewers laughing and coming back for more.

Rob Barnett, founder/CEO, Omnivision Entertainment & My Damn Channel
Joe Livecchi, SVP of Development, CMT
Christine Lubrano, SVP, Original Programming, IFC
Brooke Posch, SVP, Original Programming and Development, East Coast, Comedy Central
Marissa Ronca, SVP of Development & Original Programming, truTV
Moderator: Mark Malkoff, Comedian and Filmmaker, My Damn Channel

9:35 am – 10:05 am—In Conversation With Lifetime (Gillespie): Kim Chessler, VP of Unscripted Programming, Lifetime Network

10:00 am -10:45 am—More Than Skin Deep: Diversity Programming (Astor)

Are networks and advertisers finally paying attention to America’s changing demographics or is diversity just this year’s hot thing? Networks love to jump on a trend and this season boasts an array of broadcast shows centered around ethnically diverse families, characters and cultures, among them Jane The Virgin, Cristela and Black-ish. Programming leaders from the top multicultural networks discuss the significance of these programs and the art and challenge of creating truly integrated and authentic bicultural programming that’s relatable to all audiences vs. mere diversity casting.

Michael Garcia, Chief Creative Officer, Televisa USA
Maureen Guthman, SVP Programming Strategy & Acquisitions, TV One
Linda Ong, President & Brand Strategist, TruthCo.
Lynette Ramirez, SVP, Programming, NUVOtv
Moderator: Val Boreland, EVP, Head of Programming & Production, Revolt TV

10:10 am – 10:40 am—In Conversation With Bravo Media (Wharton): Jenna Rosa, Director, Development, Bravo Media; Rachel Smith, VP, current Production, Bravo Media

10:10 am – 10:40 am—In Conversation With ESPN (Gillespie): Marcia Keegan, VP, ESPN Production

10:45 am – 11:00 am—Networking Break

11:00 am – 11:45 am—Changing Course (Astor)
Everyone knows that going the distance in a relationship takes work. So what’s a network to do when its loyal viewers get bored and start flirting with other channels or, even worse, forsaking it for digital alternatives? Or is it better to just move on, reinvent and start a new relationship with a completely different demo? This session brings together the best and brightest programming and development experts who’ll let you in on their strategies and successes in evolving and redefining their networks to create a whole new viewing experience.

Rod Aissa, EVP, Original Programming & Development, Oxygen Media
Chris Linn, President, Head of Programming, truTV
Gena McCarthy, SVP, Programming, FYI
Darren Melameth, SVP of Program Planning & Acquisitions, Crown Media Family Networks
Moderator: Tom Umstead, Programming Editor, Multimedia Editor, Multichannel.com

11:30 am – 12:15 pm—Meet the Experts Roundtable: Attorneys (Rockwell)

Melissa Clark, Business and Legal Affairs, Scripps Network

Elizabeth Corradino, Partner, Moses & Singer
Richard Hofstetter, Esq., Partner and Co-Chairman Entertainment Group, Frankfurt Kurnit Klein+Selz
Amaryllis Seabrooks, Senior Director, Talent—Business Affairs, Discovery Communications
Moderator: Nicole Page, Esq., Partner, Reavis Parent Lehrer LLP

11:00 am -11:35 am—In Conversation With TruTV (Wharton): Angel Annussek VP, Original Programming and Development, TruTV

11:00 am -11:35 am—In Conversation With CMT (Gillespie): Katie Buchanan, SVP, Programming Strategy, CMT; Joe Livecchi, SVP of Development, CMT

11:40 am – 12:10 pm—In Conversation With WE tv (Gillespie): David Stefanou, VP Development, WE tv

11:40 am – 12:10 pm—In Conversation With Flama (Gillespie): Steven Benanav, VP of Content Partnerships and GM of Flama, Univision

12:30 pm – 1:30 pm—Networking Lunch

1:30 pm – 2:00 pm—Keynote (Fitzgerald): Peter Tortorici, CEO, Group M Entertainment Global

Moderator: Melissa Grego, Editor-in-Chief, Broadcasting & Cable

2:00 pm – 2:45 pm—Advertiser-Funded Programming (Fitzgerald)
Since the beginning of TV the model’s been the same: programs are funded by the network, which recoups the investment by selling advertising around the content. Yet “soap operas” are so named because the original soaps were produced and funded by soap brands like P&G. And so we’ve come full circle, where advertisers have moved from buying ad space, product placement and brand integration to the actual creation and production of whole shows from scratch. With the creation of dedicated studios for AFP by the world’s largest agencies like Group M, BBH and Omnicom, how does the entry of these deep pocketed, data rich global agencies into the role of content creator, funder and owner impact the other stakeholders? Heads of a production powerhouse; one of the country’s largest agencies; a top cable network; and the foremost producer of branded content square off to debate and discuss this new dynamic and shift of power. How will everyone play together? Does the one who holds the biggest purse hold the power?

Robert DeBitetto, President, A&E Studios
Chris Grant, CEO, Electus
Pat Lafferty, CEO – BBH North America

Brent Montgomery, CEO, Leftfield Entertainment
Moderator: Mark Robichaux, Editor-in-Chief, Multichannel News

2:00 pm – 2:45 pm—The Urgent Evolution of Storytelling (Astor)
If 2014 is any indication, we’re witnessing a radical change in the creation, distribution and consumption of content. “Programming” is metamorphosing by the second. From non-fiction to social to scripted to pure fantasy–from CNNGo to Snapchat Stories to Oculus Rift—the possibilities enabled by new thinking, big data, hardware innovation and the global explosion of social video are hyper-accelerating new formats, new storytelling, and new programming. This panel invites a select group of content innovators to discuss the urgent evolution of storytelling in a world that is as much about creativity as data. What just happened, what’s happening tomorrow and where will we be in a year?

Dewey Reid, VP, Executive Creative Director, CNN Digital
Hardie Tankersley,VP of Digital Platforms and Innovation, Fox Broadcasting
Co-Moderator: Channing Dawson, Senior Advisor, Scripps Networks Interactive
Co-Moderator: Colin Decker, Group Operating Officer, Discovery Digital Networks

2:00 pm – 2:45 pm—How to Source Multiformat content: Finding the Right Video, Images and Audio for Your Production (Rockwell) Securing the best visual content to effectively convey your story is essential. The right visuals –­ video or images — can set your story apart in a competitive environment. But today there is a lack of awareness and understanding of where to source the content and, most importantly, how to vet the rights and clearances of these resources. The cost for not licensing content properly can result in delayed launch times, expensive research and additional rights costs. This is especially true for user-generated content (UGC). As more media use UGC, understanding appropriate vetting and clearing procedure is vital. This roundtable session will explore strategies for sourcing, vetting and managing content to avoid the pitfalls that can derail your work. You will speak with a variety of industry experts including The Associated Press to determine what visual resources are available to meet your visual storytelling needs for your next production.

Ivett Chicas, Manager, National Networks and Major Accounts, AP (Session Chair)
Dawn Cohen, Manager of Sales Strategy and Initiatives, AP
Jenn Miller, COO and Co-Founder, Audiosocket
Abby Muraskin, Head of Strategy and Business Development, AP
Jenn Stanger, Newscred
Claribel Torres, Manager, Video Products, AP

2:00 pm – 2:30 pm—In Conversation With Ish Entertainment (Wharton): Michael Hirschorn, CEO, Ish Entertainment

2:00 pm – 2:30 pm—In Conversation With NorthSouth Productions (Gillespie): Blaine Hopkins, Partner + Co-Executive Producer, NorthSouth Productions

2:35 pm – 3:05 pm—In Conversation With The Weather Channel (Wharton): Mary Ellen Iwata, VP, Original Content Development, The Weather Channel; Neil Katz, Editor-in-Chief and VP of Content, The Weather Company

2:35 pm – 3:05 pm—In Conversation With Munchies TV (Gillespie): Lauren Cynamon, Executive Producer; Christopher Grosso, Producer

2:45 pm – 3:30 pm—How A Show Gets Made (Fitzgerald)
The art of the pitch is a noble pursuit: tasty sizzle reels can woo a wide-eyed network executive. But in the end, a good idea is worthless if it can’t be executed. There are good shows and great ideas that produce a variety of results. Join us for an immersive, behind-the-scenes dive into the thinking behind the WHY of how a show gets made, including: Motivating factors for moving a project forward; the risk and rewards of working with seasoned vs. up-and-coming producers and the cost of development and its pitfalls.

Gil Goldschein, President, Bunim/Murray Productions
Abby Greensfelder, Co-Owner & Executive Producer, Half Yard
Jason Hodes, Partner, WME Entertainment
Tim Pastore, President, Original Programming & Production,
National Geographic Channel U.S

Moderator: Philip D. Segal, CEO & Executive Producer, Original Productions

2:45 pm – 3:30 pm—Creative Distraction (Astor)
Multiplatform viewing is TV’s new normal, a secular shift that challenges companies to operate nimbly and see around corners. But the biggest complication of the convergence of digital and traditional businesses is the need to ensure synchronized efforts among internal teams. Simply letting the “digital group” down the hall handle the task of business evolution doesn’t cut it anymore. In this revealing conversation, veteran executives will shed light on how they have navigated the seas of innovation and developed cultures marked by open-source creativity and collaboration.

Conal Byrne, VP, Digital Media, Discovery Communications
Michael Sorenson, VP of Development & Production, Discovery Channel
Moderator: Michael Malone, Deputy Editor, Broadcasting & Cable

3:30 pm – 4:00 pm—Closing Keynote (Fitzgerald): Robert Hayes, Executive Vice President, Digital NBC Entertainment and Gavin Purcell, Producer, The Tonight Show Starring Jimmy Fallon

Moderator: Daniel Holloway, Programming and Digital Media Editor, Broadcasting & Cable

4:00 pm – 4:30 pm—Programming for the Evolving Syndication Market (Fitzgerald)
Top studio execs weigh in about the opportunities and challenges of developing, producing, launching and growing syndicated shows in an increasingly consolidated market and fragmented TV landscape. From program tests to new formats and launch strategies, this roundtable of veterans share what works, what doesn’t and what’s new.

Stephen Brown, EVP of Programming and Development, Fox Television Stations (FTS)
Hilary Estey McLoughlin, President, Creative Affairs, CBS Television Distribution
Alexandra Jewett, EVP, Programming, Debmar-Mercury
Moderator: Paige Albiniak, Contributing Editor, Broadcasting & Cable

– See more at: http://nyctelevisionweek.com/thecontentshow/#sthash.Kkw257AE.dpuf

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The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment, 2:15 PM – 3:30 PM on Thursday, November 15th
David is going to discuss issues relating to branded entertainment and the panel topic/discussion in more detail.
Brief bio of David Lang below.
David Lang is an Emmy Award-winning producer who has brought his talents to the marketing world as President of Mindshare Entertainment. In this role, David creates innovative, engaging, groundbreaking branded content for some of the world’s most recognizable brands.
Lang oversees all creative development & production, strategic marketing and partnerships in the entertainment marketing arena, as well as focuses on the creation of new economic models in this fast-moving space. Over the past six years, he has led his team in producing more than 100 projects for Fortune 500 marketers across a vast array of categories and targets.
A few clients include: Unilever, Kimberly Clark, Sprint, IBM, American Express, Royal Caribbean Cruise Lines and Pepsi. High profile projects include: Karl Lagerfeld and Rachel Bilson for Magnum Ice Cream; Marisa Tomei for Bertolli; Whoopi Goldberg for Poise; 30 Rock’s Jane Krakowski for Breyers; Alicia Keys/Dove for MTV, Sprint’s “Create Your Hero” for NBC/Heroes; and “The Rookie” for Fox “24”.
Before joining MSE, Lang was Senior Vice President of Development & Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA).

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FABIO Lanzoni ( Italian pronunciation: [ˈfaːbjo lanˈtsoːni]); born March 15, 1959 or 1961),^[1][2] widely known simply as Fabio, is an Italian fashion model, spokesperson, author, actor, who appeared on the cover of hundreds of romance novels throughout the 1980s and 1990s.^[3]

Career

Television and media

Fabio starred in the syndicated TV series Acapulco H.E.A.T. as the role of Claudio. He was also featured in calendars, led a fragrance campaign for Mediterraneum by Versace, and landed a role in commercials for “I Can’t Believe It’s Not Butter!“. He appeared in “The Bold and the Beautiful” a number of times, as a close friend of the character Sally Spectra (Fabio and Darlene Conley, who played Sally, were close friends in real life). He appeared in one episode of Step by Step called “Absolutely Fabio”. Fabio appeared as well on Ned’s Declassified. He was also in a Big Time Rush episode and reprised his role in the Nickelodeon television series once again in their third TV movie, Big Time Christmas. In 2010, he appeared in an episode of The Suite Life on Deck called “Senior Ditch Day” as Captain Hawk. He has also cameoed in the films Dude, Where’s My Car?, Spy Hard and Zoolander.

In 1994, Fabio released an album titled Fabio After Dark, which included soliloquies on his philosophy of love.^[3]

Fabio can also be seen posing as the hero Kuros on the cover of the 1989 video game Ironsword: Wizards & Warriors II for the Nintendo Entertainment System. Fabio hosted the American reality television series Mr. Romance in 2005. The series featured a dozen male contestants competing for the title of “Mr. Romance” and the opportunity to appear as a romance novel cover model.

In 1992, Robert Gottlieb became Fabio’s literary agent. Fabio became the first best-selling male romance writer who did not use a pseudonym.^{[citation needed]} In collaboration with Eugena Riley, Fabio’s first few books were titled Pirate, Rogue,Comanche, Viking and Champion. The genre of his first books were historical romance. He wrote three more books in collaboration with Wendy Corsi Staub titled Dangerous, Wild, and Mysterious.

Spokesperson

One of Fabio’s most memorable advertising campaigns was for I Can’t Believe It’s Not Butter!. He was the spokesperson for the company since 1994. He was also the spokesperson for the Geek Squad in 2007, Oral-B’s Sensitive Advantage Toothbrush in 2006 (whose ad was featured in Times Square), and one of his most popular ads to date is for Nationwide Insurance. In 2006, the commercial for Nationwide aired during the Super Bowl and was the most viewed commercial for the game, garnering over 1 million views within two weeks. Other endorsements included Wicks Furniture, Ames Hardware, Old Spice, and the American Cancer Society.^[4]

On July 26, 2011, Old Spice launched a new campaign on YouTube in which Fabio challenges Isaiah Mustafa to try to replace him as the New Old Spice Guy. The online challenge was entitled Mano a Mano in el Baño (hand-to-hand in the bathroom). Mustafa emerged as the winner, though Fabio’s Old Spice YouTube Channel received more than 9 million views in the week after its debut, rising to Number 4 on YouTube for the week.^[5]

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