analytics Archives - Good News!

Announcing Quinnipiac’s New Online MS in Business Analytics Program

admin — Tue, 15 Apr 2014 18:33:18 +0000

Dear Paul,

The Quinnipiac University School of Business is pleased to announce the addition of a new online graduate degree program: MS in business analytics. This 100 percent online program provides a strong quantitative foundation that includes advanced statistics, data mining, text mining, tools for analysis and presentation.

The field of business analytics is in high demand and will continue to grow in the foreseeable future. Numerous industries have noted an enormous need for individuals who possess the skills required to apply data to the solution of business problems, to create new business opportunities and to support innovative practices.

In recent years, business analytics has become a high priority in industries ranging from insurance and financial services to marketing and manufacturing organizations.

Prepare yourself for this emerging market. Our online MS in business analytics program is now accepting applications for the fall.

Click here to learn more about this exciting new program.

In 2014, Quinnipiac’s online graduate business programs were ranked No. 9 in the nation by U.S. News and World Report in the Best Online Graduate Business Programs category.

If you have any questions about the application process or our programs, please call us at 1-877-403-4277 or visit www.quinnipiac.edu/qu-online.

Sincerely,

Valerie Schlesinger
Director of Admissions for Online Programs
Quinnipiac University Online

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Jay Henderson, Strategy Director, IBM Smarter Commerce

admin — Thu, 19 Dec 2013 16:30:44 +0000

IBM Digital Benchmark Offers Real-Time Insight on Online Shopping Trends
Kicking off Thanksgiving Day and extending through Cyber Monday, IBM will provide the latest online, mobile and social sales trends as they happen
Guest: Jay Henderson, Strategy Director, IBM Smarter Commerce
Background:
While consumers are making their holiday gift lists for friends and family, retailers will be hustling to get in-store and online sites ready for the big holiday rush. Their challenge? It’s not a matter of when or what consumers will buy, but how they will buy. Will mobile shoppers continue to take the lead? Will they shop via web, smartphone or tablet? Will they expand their use of social channels? And is this the year that Thanksgiving overtakes Black Friday as the official kick-off to the holiday shopping season?
These are the questions IBM will help answer in real-time through the IBM Digital Analytics Benchmark, which analyzes online shopping data ahead of Thanksgiving Day through Black Friday, Cyber Monday, and into the holiday season. The IBM Benchmark is a cloud-based digital analytics platform that tracks millions of e-commerce transactions a day, analyzing terabytes of raw data from approximately 800 participating U.S. retail web sites. The Benchmark is the only cloud-based, real-time resource for retailers and marketers that need to uncover shopping trends across a variety of channels including social media, mobile devices, and other online sources where consumers interact with their brands.
The Benchmark analyzes the following metrics:
– Overall online sales — including overall sales for an given moment as well as average order value, items per order and the time shopping peaked
– Overall sales for vertical industries — including department stores, apparel, and home goods
– Mobile traffic — including overall mobile commerce sales, traffic by device, tablet traffic by device, and phone vs. tablet statistics
– Social traffic –including information on online sales generated by shoppers referred from Social Networks, i.e. Facebook vs. Pinterest
– Savviest Cities for Online Shoppers — including the top cities for online sales per capita
The Benchmark consists of more than 800 participating U.S. retail websites, including 50 percent of the Internet Retailer Top 100 and 20 percent of the Internet Retailer 500. All brand data is anonymous. In 2012, the Benchmark garnered more than 15,000 media hits alone, with key outlets like the Associated Press,Reuters, New York Times, CNN, Forbes, Fox Business, USA Today, and more reporting on the data.

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9 Top Brands-1 Location-adtech-NY13

admin — Wed, 20 Nov 2013 19:59:59 +0000

What is the ad:tech Good News? Why do you think this event will be helpful for media industry people? What is special about ad:tech?

Answer: “ad:tech is the leading industry event for more than 9,000 digital media professionals every year. It facilitates not only networking opportunities and business transactions, but an exchange of ideas that has an extremely significant impact across the advertising industry. What’s our good news? Thousands of professionals and hundreds of exhibitors are heading to New York City for two days of new products, presentations, workshops and relationship-building across an incredibly diverse industry.”

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Recognize these brands? This is a small sample of the companies speaking at ad:tech New York in just three short weeks!

These industry titans will share their challenges and wins in all facets of digital marketing – mobile, social, location, analytics, video, display, etc. This year’s breakout sessions have been reformatted to provide a deeper level of instruction and send you home with answers and inspiration.

Nine of the top 100 beloved brands will be speaking at ad:tech and you should be there! Register now to hear firsthand from leaders like Toyota, Nestlé, MasterCard, Yahoo!, Microsoft, Walmart, Aflac, Facebook, CBS and The Weather Channel to name a few.

For all of the other reasons you should join the digital marketing community at ad:tech next month, check out the website.

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For questions, email attend@ad-tech.com or call 214-915-8800.

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See you in New York!

The ad:tech Team

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The Javits Center

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