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Andreas Deutschmann
JPMorgan – Managing Director
Central European U – Professor
Be A Lead’Her Foundation – Advisor
Andreas Gold Fashion – CoFounder

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Andy Marks, Managing Director, MATTER, Inc., the entertainment and sports marketing division of Edelman, the world’s largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman’s industry-spanning client roster, and has built the division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel for clients including Brita, Amtrak, Hidden Valley Ranch, Pepsi, Dove, Johnson & Johnson, and the Empire State Building; and has advised clients including Butterball, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women’s Network, Music Empowers Foundation, and The Creative Coalition on developing mutually beneficial corporate and entertainment partnerships. Andy has placed a number of clients in TV partnerships with programs including The Biggest Loser, Top Chef, Cake Boss, and Project Runway, and partnered brand clients with celebrities including Natalie Portman, Wynonna Judd, Tim Burton, Joe Pantoliano, Ricki Lake, Emme, Marisa Tomei, and Bob Harper. He has developed original branded content programs for clients Anvil Organics, AstraZeneca, Hidden Valley Ranch, and ArmorAll, among others, and launched Edelman Studios, a virtual studio pairing content creators with brands looking for new ways to reach consumers; clients Burger King, Butterball, Expedia and Philadelphia Cream Cheese sourced hundreds of concepts from a community of nearly 1,000 emerging and established storytellers. Before MATTER, Andy served as executive vice president of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios, where he specialized in bridging the Madison and Vine divide. While there, Andy launched several pioneering branded entertainment initiatives including Reebok’s Terry Tate, Office Linebacker, recently voted one of the top ten best Super Bowl ad campaigns of the last decade; the Chrysler Million Dollar Film Festival, as well as programs for Ford, Coca Cola, and Nintendo. Prior to Hypnotic, Andy was director of Advertising and Sponsorship Sales at the Hollywood Stock Exchange (HSX), a simulated online stock market where consumers can buy and sell fictional “shares” in movies and stars. He spent five years as a producer and professional actor with roles in TV, feature films and theatre. He began his career at the Chubb Group in property and casualty insurance underwriting and risk management. He holds a B.A. in geology and environmental studies from Colgate University and resides in New York City with wife Nanette and their two children.

Rob Donnell, Founder and President of Brand Arc: An award-winning veteran of the advertisingindustry, Rob Donnell is Founder and President of Brand Arc, a Los Angeles-based firm responsible for developing groundbreaking product integrations for major brands such as Toyota and Lexus across TV, film, video games, mobile and digital platforms. Brand Arc is a three-time winner of Madison & Vine’s “Five Best Integrations of the Year,” a 10-time winner of iTVX’s “Featured Placement of the Week” a highlight of the ANA’s “Best Practices in Branded Entertainment.” Most recently, the agency has been honored with a 2012 One Show Entertainment Gold Pencil in the Television Scripted Series category for its Toyota Prius integration on the HBO series “Curb Your Enthusiasm.” Donnell’s deals for longtime client Toyota include three consecutive seasons of highly visible integration into ABC’s Emmy-winning comedy, “Modern Family,” nine consecutive seasons in Bravo’s hit competition show, “Top Chef,” and recent car giveaways to recession-wracked guests on the syndicated talk show “Ellen.” Donnell and his team created the first-ever co-promotion between a pharmaceutical marketer, Roche, and a feature film, Warner Bros.’ blockbuster “Happy Feet.” In other firsts, he helped integrate the Toyota Yaris into five separate sketches on Fox’s late-night comedy, “Mad TV,” created the first brand-financed “mobisodes” with Sprint for the action thriller, “Prison Break,” and initiated the first-ever brand-sponsored DVD prequel for Fox’s hit drama, “24.” Though Donnell launched Brand Arc in 2005 primarily to service Toyota, he has also worked with an impressive list of clients including Lexus, AT&T, Roche and GSW. Other Brand Arc services include strategic brand development, creative development, media planning, co-promotion and event marketing.

Peter Bray is currently Director of Digital at Saatchi & Saatchi NY. The largest agency within the global network is home to a diverse portfolio of global and US brands, including: Tide, Pampers, Cheerios, Head & Shoulders, Iams, Yoplait, Miller Lite as well as Chase Sapphire, Lenovo, Folgers, Capri Sun, Theraflu and Triaminic. Peter finds himself fortunate to have built a 17 year global career around the business of digital, ensuring it fits within not just integrated communications offerings, but is also used to transform business and unleash growth opportunities. In addition to agency life, he has also been a Director of CHOICE (the Australian Consumers’ Association) and was the National President of Australia’s peak digital industry body AIMIA (the Australian Interactive Media Industry Association). Currently, he is also an Executive Academy Member of the IADAS. In 2001, Peter founded the multi award winning agency Clear Blue Day, with offices in NYC, Melbourne and Sydney. Clear Blue Day was founded around expert digital strategy and branding, with clients including Subaru, Macquarie Bank and Diageo. In 2007 this was sold to ASX listed entity Q Limited. In mid 2009, he joined The Brand Shop initially as Director of Digital to ensure that the agency created a digital strategy offering. A little over 4 months later, Peter was given the additional role of leading the agency with a talented ECD to a successful 2010, reporting directly to the CEO of the WPP owned STW Group (ASX: STW), a group that owns over 70 different agencies including JWT and Ogilvy, and soon after had a role at STW Group “central” working across all agencies.

Harry Kargman is the Founder and CEO of Kargo, the leading mobilepublisher platform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary platform of major media mobile websites, apps and tablet experiences. Kargo has been recognized with numerous awards including a Mobi and an OMMA for its advertising campaigns as well as a Red Herring Top 100 winner in 2013, an AlwaysOn OnMobile Top 100 winner in 2013 and an AlwaysOn OnMedia Top 100 in 2013. Harry has been featured on Bloomberg TV, 20/20, The Today Show, the New York Times, and NPR and in business publications around the world. He has been a keynote speaker or panelist at CES, Mobile Marketing Association, Digital Hollywood, Mobile Media Summit and the AlwaysOn Conferences. CTIA, GSM, the CDMA World Congress, COMDEX, Columbia University and other events. Previous in his career, Harry worked at Intel in Corporate Business Development, Intel’s venture arm, and at the Boston Consulting Group. He also held positions at Intertainer, a broadband content provider and Zefer, an Internet strategic consulting firm, as one of its first employees. Harry lives in New York City and holds seven patents on wireless technology. He graduated with honors from Harvard College.

Frank Kavilanz is General Manager of Partnerships and Revenue for Bedrocket to develop and scale best practices across all Bedrocket video platforms. Prior to joining Bedrocket, Frank was Senior Vice President of Strategy and Business Development at NowThisNews, a Bedrocket partner company. While at NowThis News, the digital news network for the mobile and social generation, he managed all growth and revenue efforts. Previously, Frank worked for the NBC Universal News Group where he served as Vice President of Strategy and Partnership for NBC News overseeing business development for NBCNews.com, Today.com and MSNBC.com. Earlier in his career, Frank worked at Disney ABC Television Group as Head of Business Development for ABC News Digital where he led initiatives for ABCNews.com, GoodMorningAmerica.com and GMA on Yahoo!.

Neil McGinness, CEO, Weekly World News: Led by Neil McGinness, Weekly World News, has inspired hit feature films, television shows, and musicals. Rooted in the creative success of over thirty years of supermarket tabloid publishing, the company recently joined forces with Steven Spielberg’s Dreamworks Television to develop new entertainment properties. Bat Boy first debuted as a Weekly World News cover story on June 23, 1992, and the original front-page photo of Bat Boy was the second bestselling issue in the tabloid’s history; it has since evolved into a pop-culture icon. Bat Boy currently stars in his very own musical, Bat Boy: The Musical, which in 2010 will be performed over 200 times in over 20 different states and countries. The original off-Broadway production of the musical won wide acclaim and awards, including both the Lucille Lortel Award and the Outer Critics Circle Award.

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WHEN:           Thursday, October 18

11:30 a.m. (Reception),

Noon – 2:30 p.m. (Luncheon and Awards Ceremony)

WHERE:         The Starlight Roof (18th Floor)

Waldorf Astoria Hotel

301 Park Avenue (Between 49th and 50th Streets), New York City

The national Library of American Broadcasting will present its Tenth Annual GIANTS OF BROADCASTING Awards at a ceremony and luncheon to be held on October 18, 2012 in New York City. The event, attended by prominent members of the broadcasting, media and corporate communities, serves as a tribute to those individuals who have played pivotal roles in creating and advancing the electronic arts. The distinguished honorees join 140 GIANTS OF BROADCASTING who have been honored by the Library since 2003. BILL BAKER, president emeritus of WNET New York and himself a Giant of Broadcasting, will serve as master of ceremonies.

HONOREES:   Sir Howard Stringer, Chairman of the Sony Corporation

Ted Turner, Media Mogul and Creator of CNN, TBS, TNT, Philanthropist

Norman Lear, Writer-Producer of All in the family, Maude, The Jeffersons, Sanford and Son

Robert Macneil and Jim Lehrer, Creators and Anchors of The MacNeil/Lehrer Report,

George Beasley, Chairman, CEO and Founder of Beasley Broadcast Group

Don Cornelius, Creator, Host and Producer of nationally syndicated Soul Train

Erica Farber, President and CEO of the Radio Advertising Bureau

Andy Rooney from CBS’ 60 Minutes

Dinah Shore, Singer, Actress and Television Personality

Library of American Broadcasting

The LIBRARY OF AMERICAN BROADCASTING (LAB) — located at the University of Maryland — is entering its 41st year serving as the national information resource for the radio and television industries and the academic communities that rely upon it for depth and expertise. Its collections of historic documents, professional papers, oral and video histories, books and photographs are among the nation’s most extensive. LAB is evolving from a conventional library into a “homepage” for the world at large, reaching thousands simultaneously through the Internet. Industry outreach includes lectures, symposia, print and the broadcast media themselves.

The Library has been honoring leaders in the broadcasting industry annually since 2003 — its list of Giants will now exceed 149. Previous honorees include industry founders Guglielmo Marconi, David Sarnoff of RCA and NBC, William S. Paley and Frank Stanton of CBS, Leonard Goldenson of ABC, Bob Hope, Lucille Ball, Jack Benny, Philo Farnsworth, H. V. Kaltenborn, Edward R. Murrow, Walter Cronkite, Arthur Godfrey, Paul Harvey, Charlie Rose, Ken Burns, Johnny Carson, Katie Couric, Brian Williams, Christiane Amanpour, Lowry Mays and Tim Russert.

LAB’s chair is Virginia Hubbard Morris, president of Hubbard Radio, based in Minneapolis-St. Paul; the president/CEO is Donald West, veteran broadcast journalist and former assistant to the president of CBS Inc.; the dean of libraries at the University of Maryland is Patricia Steele, and the curator is Chuck Howell.

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The Hershey Company announced that the world’s most technologically advanced chocolate making facility – a $300 million investment in Hershey, PA, that positions the company for its next 100 years of global growth – is officially “open for business.”

The new facility features proprietary, state-of-the-art technology never before used in the manufacture of confectionery. The new technology was developed specifically for the plant, including highly automated, large-scale Hershey’s Kisses Chocolate operations. The plant’s advanced Information Technology systems include automated, real-time diagnostics systems to help keep operations running smoothly 24 hours a day.

The expanded West Hershey facility is one of the company’s largest capital investments and represents one of the largest construction projects in Pennsylvania in two decades. The formal opening highlights Hershey’s strategy to grow its business globally while remaining true to its heritage and values, grounded in more than a century of chocolate making and confectionery innovation in Hershey, PA.

“Today, we are celebrating our proud Pennsylvania heritage, the growing popularity of Hershey products in global markets, our continuing investments in productive technology and our great workers who make it possible to enjoy these iconic products,” said John P. Bilbrey, President and CEO, The Hershey Company.

“Hershey employees built this dynamic business during the first century of chocolate making in Hershey starting in 1905. Today, we honor each of those individuals and our history and applaud those who designed, built and operate our Factory of the Future. They continue to produce the finest chocolate confectionery right here in Hershey, PA, where it all began. Together, we are securing the next century of growth for this iconic company.”

As a major employer in the state, the West Hershey plant is expected to contribute more than $1 billion to the economy of Pennsylvania over the next five years through supplier contracts, payroll and related spending.

Pennsylvania Governor Tom Corbett commented, “I am working as Governor to ensure there is a job for every Pennsylvanian that wants one and an educated Pennsylvanian for every one of those jobs. I am proud the Commonwealth was able to partner with Hershey as they grow, evolve, create jobs, train great employees and continue their commitment to Pennsylvania’s prosperity.”

Investing in Pennsylvania to Grow Globally

The new 340,000 sq. ft. expansion at West Hershey is located less than two miles from the company’s original chocolate factory opened in 1905 by Milton Hershey. Key features include:

• the latest manufacturing technology and proprietary candy manufacturing equipment that speeds production, delivers consistent high quality and provides the opportunity to produce new products in the future.
• high-speed, high-tech new production lines with the capacity to support Hershey’s growing business now and well into the future. This includes the most technologically advanced, automated chocolate syrup production lines in the world.
• new Hershey’s Kisses Chocolate lines that can produce more than 70 million Hershey’s Kisses Chocolates per day.

The expansion is Pennsylvania’s single largest manufacturing investment since the construction of the original West Hershey plant in 1991. The new development infused $70 million into the Pennsylvania economy and created more than 300 construction jobs.

The plant’s workforce includes about 700 employees who transitioned from the original Hershey plant on East Chocolate Ave. – the company’s oldest facility, which ran continuously from 1905 until its retirement in April 2012.

Hershey’s manufacturing presence and investments bring significant economic benefit to the local and regional economies:

• Hershey’s $300 million investment is the largest direct investment by a food manufacturer in Pennsylvania in the last 20 years. Hershey’s Project Next Century included about $25 million in materials and supplies sourced in Pennsylvania.
• With 4,800 employees in Pennsylvania, 8,800 in the United States and 14,000 worldwide, The Hershey Company is the third-largest manufacturer in the state.
• Hershey trained approximately 700 employees to prepare them to work in the plant’s high-tech manufacturing environment.
• The West Hershey plant includes stainless steel corn syrup and fresh milk silos with the capacity to hold millions of pounds of fresh ingredients. All of the silos were manufactured in Lancaster County, PA.

Building on Hershey’s Innovation Heritage

More than a century ago, Milton S. Hershey revolutionized the chocolate industry by making chocolate an affordable treat and building a company focused on delighting consumers. The new West Hershey plant continues Milton Hershey’s passion for using innovation, technology and inspiration to make great candy accessible, affordable and delicious.

Work on the latest expansion began with groundbreaking in September 2010 and was completed on schedule earlier this year. The construction used 17,000 yards of concrete, equivalent to a 65-mile long sidewalk. Contractors installed 600 tons of reinforcing steel, 10 miles of utility piping and 1,900 gallons of paint.

“The West Hershey facility is a testament to the commitment and dedication of our tremendous plant employees,” said Terry O’Day, Senior Vice President, Global Operations. “I am proud of how our people have adapted quickly and recognized the opportunities provided by the latest technology. They contribute directly to improved quality, speed and efficiency. They truly represent the manufacturing employees of the future, operating one of the most technologically advanced candy factories in the world.”

The plant represents major investments in logistics, computer technology and employee facilities. State-of-the-art, computer-controlled manufacturing processes include software and machinery developed and adapted by Hershey’s production line operators and managers. The new plant continues Hershey’s tradition as one of the few chocolate manufacturers to use fresh, liquid milk to ensure consistent high quality. There is also a fresh almond roasting plant onsite.

The plant also continues The Hershey Company’s commitment to sustainability and the environment. The building expansion was a “Zero Waste to Landfill” (ZWL) construction project and the plant will continue to operate as a ZWL plant.

The expansion at West Hershey is the largest component of Project Next Century – a program to modernize and upgrade Hershey’s global supply chain and ensure a competitive cost structure. Other recent investments in Hershey, PA, include $50 to $75 million in upgrades to distribution and administrative facilities.

West Hershey is one of the company’s eight manufacturing sites in the United States. Locations include: Hazleton, PA; Stuarts Draft, VA; and Memphis, TN.

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