To begin with, consumers should know the differences, between brand-name medications, generics and a category of medications called Authorized Generics.

• A generic medicine works in the same way as its brand name version and is required to meet the quality and manufacturing standards of the US Food and Drug Administration (FDA).
• Generic medications can have multiple manufacturers and may vary in size, shape, and color compared to the brand name.1
• Authorized Generics are made by the manufacturer of the original brand-name drug but don’t use the brand name on the label. They may also have different markings or, in limited circumstances, a different color.
• Authorized Generics are available at generic pricing.
• A number of factors will determine how much patients will pay for their medicine, including insurance co-pays, pharmacy charges, and savings cards. Patients should contact their insurer or pharmacy for specific cost information.
• While not every medication with a generic option has an Authorized Generic version, many do. Authorized Generics are not new, but not all pharmacies stock them and many people may not know about them or how to access them.

Pharmacist Dr. Joel Zive, BS, PharmD will help consumers clear up any confusion regarding brand name medications, generics and Authorized Generics.

• 1 US Food and Drug Administration. Generic drugs: Questions and Answers. https://www.fda.gov/drugs/questions-answers/generic-drugs- questions-answers. Accessed February 18, 2020.

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We seek to grow and serve a vibrant, global footwear industry, where doing business in New York is profitable and easy for our membership, and where the industry strengthens through education and unites in charity.

Our mission is to:

Serve and grow the footwear industry by making it easy and fun for buyers and sellers of shoes to do business in New York.
Drive innovation to make the buying and selling of shoes easier.
Strengthen the industry through education.
Unite the industry in charity.
Propel the industry forward.
New York City is the heart of fashion and the center of global business. That’s why we’re dedicated to growing the footwear industry by making it easy to do business in New York. The New York Shoe Expo brings together retailers, brands, designers, buyers and sellers four times a year – all right here in New York City.

Giving back is a huge part of our mission at FFANY. FFANY unites the industry in charity by rallying footwear leaders around important causes including, in particular, breast cancer research.

Growing an industry takes more than just business opportunities. At FFANY, we understand the need to strengthen the industry through education. From scholarships and workshops to e-learning courses, FFANY is paving the way for a new generation for footwear professionals.
New York, United States Rating:★ 4.0

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One of the youngest developers of luxury high-rise residential and condo-hotel properties in the United States, Dezer has been instrumental in changing the face and value of the South Florida real estate industry through the introduction of brand partnerships.

In collaboration with real estate mogul Donald J. Trump, Gil led the Trump Organization’s first foray into the South Florida real estate market through the successful development of Trump Grande Ocean Resort and Residences and Trump Towers in Sunny Isles Beach. Despite the downturn of South Florida’s residential real estate market, and the ongoing recession, Gil managed two remarkable achievements between 2009 and 2010 – securing sufficient sales to pay-off Trump Royale’s $210 million construction loan and the $265 million pay-off of Trump Tower II and III’s mortgage, a combined $475 million.

With a track record of success in leveraging luxury brand partnerships within the real estate arena, in 2012, Gil announced a master licensing agreement with Germany-based Porsche Design Group to expand the iconic brand’s reach into the residential real estate market. The venture’s first project is a 60-story ultra-luxury tower showcasing a one-of-a-kind Patented robotic parking system, the Dezervator, which will allow owners to park their vehicles in ‘sky garages’ directly next to their units. Gil had the foresight to envision the need for this type of building. He believes that the innovative parking technology will serve as a catalyst for future luxury real estate developments around the world, especially in urban cities where parking is a premium.

As testament to how the project has been received by buyers, as well as the lending community, Dezer Development received a $214 million construction loan from Wells Fargo in September 2013, at the time marking the largest loan for a single construction project in the Southeast in the post-recession era. It was a true stamp of approval for Porsche Design Tower.

On the heels of Porsche Design Tower Miami’s success, Gil announced that Dezer Development and The Related Group had partnered with the iconic fashion and furnishings designer, Giorgio Armani, to launch his first-ever residential Tower, Residences by Armani/Casa.

Having earned wide recognition as the developer at the forefront of the luxury branded real estate trend, Gil continues to actively look for other major brands with which he can partner and further define South Florida’s spotlight on the world stage.

Gil’s professional achievements have led him in several areas. Specifically, Gil holds a Florida Real Estate license and is the Past President and Chairman Emeritus of the Developers & Builders Alliance (DBA), one of the world’s largest development and construction organizations. Gil received the 2012 Greater Miami Chamber of Commerce’s R.E.A.L. Award for Residential Real Estate – Condominiums and has taken home the Platinum Personal Achievement Award for Sales Director of the Year for Trump Grande Ocean Resort & Residences for three years in a row at the annual Florida’s BEST Awards sponsored by the Builders Association of South Florida (BASF), Miami Herald and el Nuevo Herald.

Active in the community, Gil holds several positions which include: one of the Founders of the Mount Sinai Medical Center Foundation; a Young President of the Miami Heart Institute; member of the Florida Friends of Israeli Defense Forces (FFIDF); member of Project Cradle in Miami; member of WIZO Florida and the One Family Fund Organization.

for more info, go to www.DezerDevelopment.com

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The calendar year will be filled with promotions and innovations leveraging the iconic brand and the M&M’S® Characters – America’s most beloved “Spokes Creatures.”1 M&M’S® Brand is the #1 global confectionery brand and is growing twice as fast as the category.2

During the Celebration, Mars Chocolate North America is showcasing M&M’S® Brand Chocolate Candies in fun and exciting ways across all initiatives. The 75th Anniversary is raising awareness of the brand’s quality and irresistibility, expanding usage occasions, increasing household penetration and driving sales growth.

Below are a few of the program highlights.

M&M’S® Brand To-Go Bottles
New M&M’S® Brand To-Go Bottles make it easy for consumers to take America’s favorite candy everywhere they go. The innovative, re-closable and reusable bottles each contain 3.5 ounces of M&M’S® Brand Candies. Available in two varieties — M&M’S® Brand Milk Chocolate Candies and M&M’S® Brand Peanut Chocolate Candies – the bottles are adorned with the smiling faces of beloved M&M’S® Characters Red and Yellow. (November 2015, $2.50 – $3.50)

M&M’S® Brand “Vote For Your Favorite Peanut”
M&M’S® Brand adds colorful fun to the 2016 election season! Four M&M’S® Brand Chocolate Peanut varieties – Chili Nut, Honey Nut, Coffee Nut and Original Peanut – will go head-to-head in a consumer promotion to determine America’s Favorite Peanut. Throughout the voting period of March 1 to June 17, consumers are encouraged to purchase each flavor and vote for their favorite via text and the M&M’S® Brand Facebook page. The winning flavor will be available as open stock in August 2016 and in mixed display cases in early Septemeber 2016.

M&M’S® Brand Movie Ticket Mania
Just in time for summer’s peak movie season, Mars Chocolate North America premieres M&M’S®Brand Movie Ticket Mania in May 2016. Headlined by M&M’S® Brand and co-starring SNICKERS®, MILKY WAY® and TWIX® brands, Movie Ticket Mania delivers up to $600,000 in movie prizes with two ways to win. Consumers can purchase three M&M’S® Brand Medium Bags to garner one free movie ticket, or they can win instantly by purchasing select M&M’S®, TWIX®, SNICKERS® and MILKY WAY®Singles and texting to win tickets and movie rewards.

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Andy Marks, Managing Director, MATTER, Inc., the entertainment and sports marketing division of Edelman, the world’s largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman’s industry-spanning client roster, and has built the division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel for clients including Brita, Amtrak, Hidden Valley Ranch, Pepsi, Dove, Johnson & Johnson, and the Empire State Building; and has advised clients including Butterball, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women’s Network, Music Empowers Foundation, and The Creative Coalition on developing mutually beneficial corporate and entertainment partnerships. Andy has placed a number of clients in TV partnerships with programs including The Biggest Loser, Top Chef, Cake Boss, and Project Runway, and partnered brand clients with celebrities including Natalie Portman, Wynonna Judd, Tim Burton, Joe Pantoliano, Ricki Lake, Emme, Marisa Tomei, and Bob Harper. He has developed original branded content programs for clients Anvil Organics, AstraZeneca, Hidden Valley Ranch, and ArmorAll, among others, and launched Edelman Studios, a virtual studio pairing content creators with brands looking for new ways to reach consumers; clients Burger King, Butterball, Expedia and Philadelphia Cream Cheese sourced hundreds of concepts from a community of nearly 1,000 emerging and established storytellers. Before MATTER, Andy served as executive vice president of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios, where he specialized in bridging the Madison and Vine divide. While there, Andy launched several pioneering branded entertainment initiatives including Reebok’s Terry Tate, Office Linebacker, recently voted one of the top ten best Super Bowl ad campaigns of the last decade; the Chrysler Million Dollar Film Festival, as well as programs for Ford, Coca Cola, and Nintendo. Prior to Hypnotic, Andy was director of Advertising and Sponsorship Sales at the Hollywood Stock Exchange (HSX), a simulated online stock market where consumers can buy and sell fictional “shares” in movies and stars. He spent five years as a producer and professional actor with roles in TV, feature films and theatre. He began his career at the Chubb Group in property and casualty insurance underwriting and risk management. He holds a B.A. in geology and environmental studies from Colgate University and resides in New York City with wife Nanette and their two children.

Rob Donnell, Founder and President of Brand Arc: An award-winning veteran of the advertisingindustry, Rob Donnell is Founder and President of Brand Arc, a Los Angeles-based firm responsible for developing groundbreaking product integrations for major brands such as Toyota and Lexus across TV, film, video games, mobile and digital platforms. Brand Arc is a three-time winner of Madison & Vine’s “Five Best Integrations of the Year,” a 10-time winner of iTVX’s “Featured Placement of the Week” a highlight of the ANA’s “Best Practices in Branded Entertainment.” Most recently, the agency has been honored with a 2012 One Show Entertainment Gold Pencil in the Television Scripted Series category for its Toyota Prius integration on the HBO series “Curb Your Enthusiasm.” Donnell’s deals for longtime client Toyota include three consecutive seasons of highly visible integration into ABC’s Emmy-winning comedy, “Modern Family,” nine consecutive seasons in Bravo’s hit competition show, “Top Chef,” and recent car giveaways to recession-wracked guests on the syndicated talk show “Ellen.” Donnell and his team created the first-ever co-promotion between a pharmaceutical marketer, Roche, and a feature film, Warner Bros.’ blockbuster “Happy Feet.” In other firsts, he helped integrate the Toyota Yaris into five separate sketches on Fox’s late-night comedy, “Mad TV,” created the first brand-financed “mobisodes” with Sprint for the action thriller, “Prison Break,” and initiated the first-ever brand-sponsored DVD prequel for Fox’s hit drama, “24.” Though Donnell launched Brand Arc in 2005 primarily to service Toyota, he has also worked with an impressive list of clients including Lexus, AT&T, Roche and GSW. Other Brand Arc services include strategic brand development, creative development, media planning, co-promotion and event marketing.

Peter Bray is currently Director of Digital at Saatchi & Saatchi NY. The largest agency within the global network is home to a diverse portfolio of global and US brands, including: Tide, Pampers, Cheerios, Head & Shoulders, Iams, Yoplait, Miller Lite as well as Chase Sapphire, Lenovo, Folgers, Capri Sun, Theraflu and Triaminic. Peter finds himself fortunate to have built a 17 year global career around the business of digital, ensuring it fits within not just integrated communications offerings, but is also used to transform business and unleash growth opportunities. In addition to agency life, he has also been a Director of CHOICE (the Australian Consumers’ Association) and was the National President of Australia’s peak digital industry body AIMIA (the Australian Interactive Media Industry Association). Currently, he is also an Executive Academy Member of the IADAS. In 2001, Peter founded the multi award winning agency Clear Blue Day, with offices in NYC, Melbourne and Sydney. Clear Blue Day was founded around expert digital strategy and branding, with clients including Subaru, Macquarie Bank and Diageo. In 2007 this was sold to ASX listed entity Q Limited. In mid 2009, he joined The Brand Shop initially as Director of Digital to ensure that the agency created a digital strategy offering. A little over 4 months later, Peter was given the additional role of leading the agency with a talented ECD to a successful 2010, reporting directly to the CEO of the WPP owned STW Group (ASX: STW), a group that owns over 70 different agencies including JWT and Ogilvy, and soon after had a role at STW Group “central” working across all agencies.

Harry Kargman is the Founder and CEO of Kargo, the leading mobilepublisher platform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary platform of major media mobile websites, apps and tablet experiences. Kargo has been recognized with numerous awards including a Mobi and an OMMA for its advertising campaigns as well as a Red Herring Top 100 winner in 2013, an AlwaysOn OnMobile Top 100 winner in 2013 and an AlwaysOn OnMedia Top 100 in 2013. Harry has been featured on Bloomberg TV, 20/20, The Today Show, the New York Times, and NPR and in business publications around the world. He has been a keynote speaker or panelist at CES, Mobile Marketing Association, Digital Hollywood, Mobile Media Summit and the AlwaysOn Conferences. CTIA, GSM, the CDMA World Congress, COMDEX, Columbia University and other events. Previous in his career, Harry worked at Intel in Corporate Business Development, Intel’s venture arm, and at the Boston Consulting Group. He also held positions at Intertainer, a broadband content provider and Zefer, an Internet strategic consulting firm, as one of its first employees. Harry lives in New York City and holds seven patents on wireless technology. He graduated with honors from Harvard College.

Frank Kavilanz is General Manager of Partnerships and Revenue for Bedrocket to develop and scale best practices across all Bedrocket video platforms. Prior to joining Bedrocket, Frank was Senior Vice President of Strategy and Business Development at NowThisNews, a Bedrocket partner company. While at NowThis News, the digital news network for the mobile and social generation, he managed all growth and revenue efforts. Previously, Frank worked for the NBC Universal News Group where he served as Vice President of Strategy and Partnership for NBC News overseeing business development for NBCNews.com, Today.com and MSNBC.com. Earlier in his career, Frank worked at Disney ABC Television Group as Head of Business Development for ABC News Digital where he led initiatives for ABCNews.com, GoodMorningAmerica.com and GMA on Yahoo!.

Neil McGinness, CEO, Weekly World News: Led by Neil McGinness, Weekly World News, has inspired hit feature films, television shows, and musicals. Rooted in the creative success of over thirty years of supermarket tabloid publishing, the company recently joined forces with Steven Spielberg’s Dreamworks Television to develop new entertainment properties. Bat Boy first debuted as a Weekly World News cover story on June 23, 1992, and the original front-page photo of Bat Boy was the second bestselling issue in the tabloid’s history; it has since evolved into a pop-culture icon. Bat Boy currently stars in his very own musical, Bat Boy: The Musical, which in 2010 will be performed over 200 times in over 20 different states and countries. The original off-Broadway production of the musical won wide acclaim and awards, including both the Lucille Lortel Award and the Outer Critics Circle Award.

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On Its 40th Anniversary, Hershey’s® Chocolate World® Attraction Hits Record Attendance and Sets Bar for Multisensory Brand Experiences 

More than two million chocolate-lovers visit this summer, the highest attendance ever for the world’s most visited consumer brand experience

At age 40, Hershey’s® Chocolate World® Attraction shows no sign of slowing down. In fact, the world’s most visited brand experience recorded its best summer season in its history this year and the original location in Hershey, Pa., hosted more than two million visitors from all over the world. The experiential marketing leader continues its momentum as more stores are set to open around the world.

“As a pioneer in offering devoted brand fans a place to immerse themselves in a complete brand experience, Hershey’s Chocolate World has been a popular destination since we opened the doors of our flagship location in 1973,” said Amy Hahn, Vice President and General Manager of The Global Hershey Experience and Licensing. “We keep modernizing these amazing branded experiences to give consumers unique new ways to engage with our brands and keep coming to Hershey’s Chocolate World in record numbers.”

More than 150 million guests have visited a Hershey’s Chocolate World Attraction since 1973, and the flagship location in Hershey, Pa., hosts more visitors than any other brand experience in the world.

Record-Breaking Summer Season

Summer is the peak season for Hershey’s Chocolate World Attraction and this summer set the attendance record and ensured the popular destination will record its best full-year attendance in its 40-year history. Summer attendance was eight percent above last summer, the previous season record.

Summer 2013 also featured some record-breaking statistics for the original location in Hershey, Pa.:

 More than one million pounds of chocolate sold

 200,000 visitors were immersed in a Hershey’s Kisses digital experience that pulled consumers inside the imaginary factory of the Hershey’s Kisses TV commercial

 175,000 visitors created customized chocolate bars at Hershey’s Create Your Own Candy Bar attraction, a 12 percent increase over the prior year

 75,000 guests learned the art of tasting chocolate through the Chocolate Tasting Adventure

 More than 200,000 guests helped solve a mystery inside the Hershey’s Chocolate Factory with live animated Hershey, Reese and Kiss characters at the “Hershey’s Great Chocolate Factory Mystery 4D Show” launched in May in time for the 40th anniversary

Multisensory Marketing Leader

The Hershey Company has been recognized for its use of technology and innovation to develop new confectionery products to meet consumers’ needs. And Hershey’s Chocolate World has long been recognized as a leader for breaking ground with new, interactive and customizable multisensory consumer engagement experiences. From the moment guests walk through the doors, the scent of chocolate and freshly baked cookies greets them, along with Hershey branded characters and brand imagery on a scale unmatched anywhere else. From high-tech exhibits to unique ways to make the experience completely personalized, visitors to Hershey’s Chocolate World are completely immersed in their favorite candy brands and every sense is constantly pampered and teased with chocolate.

Guests can customize their chocolate bars, taste different chocolate offerings and in Hershey, Pa., take a chocolate tour ride to learn how Hershey’s Milk Chocolate is made. These memorable, engaging and multisensory experiences increase consumer loyalty and result in lifetime retention.

Award-Winning Retail and Merchandising Designs

Part of the success of Hershey’s Chocolate World in creating a 360-degree brand experience is retail and merchandising designs that visually surround consumers in a complete brand experience, engage them with their favorite brands and provide access to the widest assortment of product available in one location.

The Hershey’s Chocolate World Times Square store underwent a complete design renovation in 2012 and received top honors in the Visual Merchandising & Store Design (VMSD) magazine’s International Visual Competition. Only 10 stores were recognized in VMSD, the leading magazine for retail design and visual merchandising industry

“Our Hershey’s Chocolate World stores not only set a high bar for merchandising excellence, we also learn new and innovative ways to present our brands to consumers and then share that learning with our broad distribution retail customers,” added Hahn. “Our store designs are pacesetters for what traditional retailers can do in their stores. They serve as learning labs where we can continually create new and better ways to present and merchandise our products in ways that capture the attention and imagination of candy-loving consumers.”

40 Years of Confectionery Fun:

Hershey’s Chocolate World Attractions have celebrated a number of key milestones over the past four decades, including:

 1973: Hershey’s Chocolate World Attraction in Hershey, Pa., opens its doors for the first time, offering chocolate-lovers a “behind-the-scenes” view of the creation of the classic confections through a simulated factory tour ride

 1984: Hershey’s Chocolate World Attraction visitors take on the Hershey’s brand – literally – with personalized messages on molded chocolate bars, followed by personalized 5-pound bars (1999) and packaging that features customers’ images on a Hershey’s Milk Chocolate Bar wrapper or genuine Hershey’s Chocolate World Attraction Syrup bottle (2009)

 2000: Visitors to Niagara Falls, Canada, plunge into a chocolate-lovers dreamscape with the opening of the first Hershey’s retail experience outside of Hershey, Pa.

 2002: A new Hershey store opens in New York City’s Times Square featuring actual factory equipment to dispense candy to millions of Hershey’s chocolate patrons at the landmark location

 2008: Hershey’s Chocolate World Attraction makes its first appearance outside North America in Shanghai, bringing the chocolate-loving experience to millions more in the Eastern Hemisphere

 2014: Hershey’s Chocolate World Attraction will open in Las Vegas, Nevada, where the new retail experience will bring a bit more of New York City’s Times Square to MGM’s New York, New York Hotel & Casino

 2014: Hershey’s Chocolate World Attraction will open a second location in Shanghai, China, bringing the latest retail brand experience to the second largest confectionery market in the world

Hershey’s Chocolate World Global Footprint Grows for the Next 40 Years

To share the Hershey experience with more brand devotees around the world, The Hershey Company continues to invest globally and expand its retail footprint around the world by launching the next generation Hershey’s Chocolate World retail experience. The new retail experience, which captures the excitement and imagination of the original global flagship location, will be packaged and exportable to new markets to reach new and loyal consumers across the globe.

Hershey’s Chocolate World retail footprint will expand in the next four to five months with the new stores opening in Las Vegas and China and plans for additional new locations worldwide over the next few years.

Current Hershey’s Chocolate World locations include: Hershey, Pa., New York City, Chicago, Niagara Falls, Shanghai, Singapore and Dubai.

Additional information and multimedia on this announcement is available at: www.HersheyExperience.com.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company’s global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company’s founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company’s success.

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New York, New York (May 14, 2013) – Launching exclusively in North America this fall, Lavazza – Italy’s Favorite Coffee – debuts a distinct line of four specialty blends: Gran Aroma, Classico, Gran Selezione, and Perfetto.

At the heart of Lavazza’s story is a single family’s passion for coffee. Beginning with Luigi Lavazza, in 1895, four generations of the Lavazza family have devoted themselves to continuous innovation, creation and sharing of authentically Italian espresso and coffee experiences.

Ennio Ranaboldo, CEO of Lavazza North America, says, “Lavazza has placed a strong focus on this launch in the U.S. and Canada, two growth markets of strategic importance for us. Using our specific procurement, roasting and blending expertise in Italy, and with the help of massive consumer research and testing in North America, we have started this line of truly outstanding blends that deliver on superior flavor expectations.”

The new line consists of beans from a variety of carefully selected origins, blended and roasted with dedicated processes, to result in a range of flavor intensity and taste profiles:

• Gran Aroma: Medium roast, smooth & aromatic, with citrusy notes
• Classico: Medium roast, rich & full-bodied, with hints of dried fruit
• Gran Selezione (100% Rainforest Alliance certified coffee): Dark roast, intense and chocolaty
• Perfetto: Espresso roast, dark and velvety with a lingering caramel finish

The new packaging – unique in design, shape and materials – embodies the core value, and promise to the coffee lover, of the Lavazza brand: “Italian passion in every cup”. With an easy opening/easy closing feature, it ensures unmatched quality and constant freshness in every bag.

Lavazza’s specialty coffee blends will be available nationally, in September 2013. (SRP: $9.99 / 12oz pack)

Let our passion be your pleasure!

For more information about Lavazza, please visit: http://www.lavazza.us

About Lavazza
Lavazza, founded in Turin, Italy, in 1895, has been family-owned and managed since its inception. Today, Lavazza is Italy’s favorite coffee, one of the leading brands in Europe, the sixth largest roaster in the world and a global provider of espresso, coffee and single-serve systems for the Home and Out-of-Home markets. Its North American headquarters are based in New York City.

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One day out of the year, we take time to appreciate our fathers. If you’re like most, you don’t know what to get for your dear old dad. Lorne Cousin, USA Ambassador for The Balvenie, the most handcrafted single-malt scotch is available to discuss some unique artisan gifts for dad for Father’s Day.

In 2011 & 2012, The Balvenie Brand Ambassadors traveled across America in a custom hand built Morgan sports car to find the best craftsmen and artisan in the US. From brewers, vintners and cheesemakers to apothecaries, tailors, bicycle makers and all points in between, they discovered and celebrated the burgeoning community of like-minded American artisans dedicated to the practice and preservation of traditional crafts. The top craftsman was awarded a Fellowship Award of $5000 earlier this year and a trip to The Balvenie Distillery in Scotland, to help continue their craft.

The gift ideas Lorne will discuss for Father’s Day are dedicated to exposing America to some of its best and brightest craftsmen and encouraging the public to appreciate and support these top-notch artisans.

About Lorne Cousin – The Balvenie Ambassador, Western USA

From his highland roots in Scotland’s legendary Campbeltown – an area steeped in whisky tradition – Balvenie Brand Ambassador and renaissance man Lorne Cousin brings a wealth of craftsmanship and skill, and a lifetime’s worth of unexpected experiences, to his role with the most hand crafted Single Malt Scotch. In a career that has seen him representing Scotland’s most beloved cultural products – music and whisky – he has travelled the world, sharing a platform with characters as diverse as royals, distillers, international pop stars and athletes.

Lorne began his successful career and then became an accomplished piper. He rapidly became one of the world’s most renowned bagpipe players, earning some high profile gigs along the way. A collaboration and series of onstage performances for the British Olympic team as well as with Queen of Pop Madonna on her 2004 world tour firmly established his credentials. In between all these achievements, he also managed to be included at number 6 in Scotland on Sunday’s Top 50 “Most Eligible Bachelors in Scotland” list, and was featured in countless newspaper, magazine and broadcast appearances.

About The Balvenie

The Balvenie is a unique range of Single Malt whiskies hand crafted in Scotland’s Speyside region by William Grant & Sons. Created by internationally renowned malt master David Stewart, The Balvenie is unique in that it retains complete control over the five rare crafts that go into the production of its acclaimed whisky: nowhere else will you find a distillery that still grows its own barley, malts in its own traditional malting floor, employs coopers to tend every cask, a coppersmith to maintain the stills and a malt master to ensure that the resulting spirit is consistently excellent. It is this dedicated to producing a truly handcrafted whisky that has led to the Balvenie receiving the highest plaudits at a range of international spirits competitions, with the Balvenie 21 Year Old Portwood recently picking up the Single Malt Trophy at both the International Spirits Challenge and the International Wine and Spirits competition.

For more information visit http://www.thebalvenie.com/

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