Multi-Platinum Global Superstar Khalid

Coca-Cola made its official TikTok debut with the launch of the #ShareTheMagic challenge, an invitation for creators to showcase their personal expressions of the brand’s new “Real Magic” platform, which reminds people that magic lives in the unexpected moments of connection when people unite over what they have in common or embrace unique perspectives.

Coca-Cola partnered with multi-platinum global superstar, Khalid, whose newly released song, “Open,” is the soundtrack to the challenge, and Atlanta-based dancer, artist, and teenage TikTok star, Jalaiah Harmon, who choreographed the official dance for the challenge. In 2018, Jalaiah became a TikTok sensation when she created the “Renegade” dance.

In early December, Jalaiah returned to her former middle school in Fayetteville, GA., to share her Real Magic with the next generation of creators. She taught students her new “Open” dance and encourages them all to participate in the challenge by capturing their own expressions of Real Magic, set to Khalid’s news song, and using the #ShareTheMagic when they post.

DOWNLOAD WILL INCLUDE EXCLUSIVE KICKER

B-ROLL & SOTs:

· B-roll of principal introducing TIKTOK Star Jalaiah

· B-roll and sound of TIKTOK Star teaching Bennett’s Mill Middle School students the new dance

· Soundbites with Jalaiah, (Principal) Dr. Marcus Broadhead & Richard Toranzo of Coca-Cola

· Soundbites with multi-platinum global superstar, Khalid

TO DOWNLOAD B-ROLL AND SOUNDBITES,

CLICK ON THIS LINK:

https://vimeo.com/a1broadcast/review/656686927/98bb48170b

TIK TOK DANCES ARE HOT – AND GETTING ATTENTION FROM CELEBRITIES AND NOW A WORLD-WIDE BRAND.

A TIK TOK DANCE SEEN BY BILLIONS – WITH A ‘B’ — WAS CREATED BY 16-YEAR-OLD JALAIAH HARMON — WHO HAD FRIENDS AT BENNETTS MILL MIDDLE SCHOOL DANCING RECENTLY.

THIS WAS ALSO THE OFFICIAL TIKTOK DEBUT FOR COCA-COLA WITH THE LAUNCH OF ITS HASHTAG #SHARETHEMAGIC CHALLENGE.

THE CHALLENGE IS AN INVITATION FOR CREATORS TO SHOWCASE THEIR PERSONAL EXPRESSIONS OF THE BRAND’S NEW “REAL MAGIC” PLATFORM.

COCA-COLA ALSO PARTNERED WITH MULTI-PLATINUM GLOBAL SUPERSTAR, KHALID, WHOSE NEWLY RELEASED SONG, “OPEN,” IS THE SOUNDTRACK TO THE CHALLENGE.

JALAIAH TAUGHT THE STUDENTS HER NEW “OPEN” DANCE AND ENCOURAGED THEM ALL TO PARTICIPATE IN THE CHALLENGE BY CAPTURING THEIR OWN EXPRESSIONS OF REAL MAGIC — SET TO KHALID’S NEW SONG, AND USING THE SHARETHEMAGIC HASHTAG WHEN THEY POST.

HARMON IS AN ATLANTA-BASED DANCER AND TEENAGE TIKTOK STAR WHO CHOREOGRAPHED THIS OFFICIAL DANCE FOR THE CHALLENGE.

Shot List

Capture the Dance demonstration –with approximately 50 students participating and learning the new Tik Tok dance.

SOUNDBITE VERBATIM

#ShareTheMagic B-Roll FOR TIK TOK SCHOOL DANCE

Jalaiah Harmon

Soundbite Verbatim

4:36 – 4:53

So, I’m here at my old middle school, Bennett’s Mill Middle School, and I came here to teach the students my dance challenge that I made for Coca-Cola, #ShareTheMagic. And I really just came here to, you know, to be fun, to have fun, you know, share real magic on TikTok, and all you have to do is use Khalid’s new song “Open”.

4:56 – 5:16

So, it was really fun being here at my old school. Um, I just really liked how everyone was really supportive. Everybody had fun – they seemed like they were having fun. Um, you know, it was kind of challenging, but I think everybody – you know – they were just cool at the end of the day. They had fun. They were glad that they were here to learn the dance, and I feel like that’s real magic.

5:19 – 5:37

I partnered with Coca-Cola because, you know, it helps us – it helps me bring people together really just to create a fun a challenge and to share my real magic through a dance that I created for this challenge. And it’s just very fun, natural, and even if you can’t dance, it’s always just something fun to do for your, like, free time.

5:39 – 6:01

I’m here at Bennett’s Mill Middle School because this was my former school when I was in middle school, so it’s really fun to be back here. It’s really cool to see, you know, different people, different students here. And you know – it was really fun teaching the kids the dance, and you know, seeing them, you know, learn the challenge, and maybe be able to create their own challenge to the song. So it was really fun at the end of the day.

Dr. Marcus Broadhead

Soundbite Verbatim

6:06 – 7:03

Having Jalaiah come back to Bennett’s Mill Middle School to participate and teach our students in the Share the Magic Challenge was an exceptional experience for our students because 1) they definitely participate in TikTok challenges all the time – good, bad, or indifferent – so I was glad that Coke provided a positive option for our students. But 2) they were super excited to be a part of whatever Jalaiah’s doing because they follow her

#tik #tok #dance #jalaiah #harmon #khalid #coca-cola #coke #share #magic #real #tiktok #marcus #broadhead #richard #toranzo #school #bennett’s #mill #bennett

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About the Apollo Theater
The Apollo is a national treasure that has had significant impact on the development of American culture and its popularity around the world. Since introducing the first Amateur Night contests in 1934, the Apollo Theater has played a major role in cultivating artists and in the emergence of innovative musical genres including jazz, swing, bebop, R&B, gospel, blues, soul, and hip-hop. Ella Fitzgerald, Sarah Vaughan, Billie Holiday, Sammy Davis, Jr., James Brown, Michael Jackson, Bill Cosby, Gladys Knight, Luther Vandross, D’Angelo, Lauryn Hill, and countless others began their road to stardom on the Apollo’s stage. The Apollo Theater’s new artistic vision builds on its legacy. New Apollo programming has music as its core, driving large scale and more intimate music, dance and theater presentations. The Apollo will continue to present historically relevant presentations, as well as more forward-looking, contemporary work. Based on its cultural significance and architecture, the Apollo Theater received state and city landmark designation in 1983 and is listed on the National Register of Historic Places. For more information, visit www.apollotheater.org

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Tow hundred and fifty students were selected as scholarship finalists from a field of more than 2,100 semifinalists (and 87,000 + original applicants) by the Coca-Cola Scholars Foundation based on academic excellence, school, and community extracurricular activities. The 250 high school seniors were selected from 26,000 high schools nationwide to compete for the cash scholarships from the Coca-Cola Scolars Foundation. On April 12, the finalists traveled to Atlanta, the headquarters for The Coca-Cola Company, to compete for 50 four-year college scholarships of $20,00 and 200 four-year scholarships of $10,000. Over the four-day period, the finalists interviewed with a National Selection Committee, toured Atlanta landmarks, went to an Atlanta Braves game, met with formere Coca-Cola Scholars, and participated in a range of activities including a community service project. Additionally, the 2007 Class of Coca-Cola Scholars will be recognized at a banquet hosted by Coca-Cola, educators, local dignitaries, and friends of the Scholars Foundation.

The Coca-Cola Scholars Foundation is one of the most recognized and respected corporate-sponsored scholarships in America. The Coca-Cola Scholars Foundation was created in 1986 to commemorate the 100th anniversary of Coca-Cola and to establish a legacy for the education of tomorrows leader through college scholarships. With the Class of 2007 Scholars, more than 3,750 young scholars nationwide have benefited from $32 million that the Coca-Cola Scholarship Foundation has provided. Natasha is one of the top students in her senior class at the School of the Future, a small high school in the heart of New York City. There she has received numerous academic awards for her literary talent, but is best known for her young entrepreneurial skills.

When Natasha wanted an after school job when she was 14, she was turned away because she was too young. Undeterred, she started her own business, BliNg-BliNg Discount Fashion Jewelry and sells affordable, trendy accessories at street fairs and college campuses. Her entrepreneurial skills have landed her the 2005 Girls Going Places award, the Merrill Lynch Growing Up CEO award and also a 2007 Horatio Alger Scholarship. She took her skills with jewelry and created The Pearl Project to benefit Dress for Success, and organization that helps women back into the work force. For the Pearl Project, she sold 5,000 necklaces to raise $35,000 for Dress for Success. With the 2007 class of Scholars, The Coca-Cola Scholars Foundation will have awarded $32 -Million-dollars in scholarships. If you or someone you know is interested in being a Coca Cola Scholar you can find out more by logging on to: http://www.coca-colascholars.org

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