David Sable

Dear Loyal Readers…You already know the obvious. AI will grow. Autonomous cars will improve. Robots will learn to fold laundry (maybe). Crypto will continue to confound us. And China….?

But you don’t need me for that. You have headlines and hype machines at work…fueled by self-serving analysts…and yet, for all the advances in tech, people are still worried about affordability. All the tech in the world hasn’t helped the price of eggs go down…or made rent any easier to pay. That’s the murk we need to explore…because innovation that doesn’t touch people’s lives just frustrates them more.

So let me go somewhere else…into the deepest murk. The places where humanity is pushing back, where culture is asserting itself, and where leadership, creativity, empathy…yes, even joy…are refusing to be optimized away.

These are not predictions for specific technology or better states applied technology . These are predictions about people…us (you and me), who will influence everything.

Most people don’t wake up wondering about autonomous cars driving or how many safety parameters a new model has. They wonder whether AI is coming for their jobs… and whether they’ll still be needed.

That’s the Luddite Dilemma…a term you will be hearing more about. It’s not a fear of machines, tech, or AI, but a fear of being replaced. Our challenge? Evolve that fear into something future-facing…something productive, and…something hopeful.

Are you ready? Let’s go…

1. The Human Brand Will Matter More Than Ever.

The algorithm delivers reach. But only humans deliver resonance. In a world where ChatGPT and its cousins generate endless content, audiences will hunger for voice, perspective, vulnerability, and…intentional imperfection.

Proof point: Watch the rise of creator CEOs…unpolished internal memos that go viral…brands dropping AI disclaimers as a badge of pride…..because AI is….why go on about it? Who cares that Coke used it to create another flat Holiday commercial? Many of us use it every day. It is everywhere.

2. Trust Will Become a Growth Metric.

Not ESG. Not DEI. Just T. Trust. Simple. Measurable. Valuable. Audiences will reward brands that act in ways that feel true…and punish those that hide behind performance. Not authentic…a word my Loyal Readers know I revile….but real. Trust is built on real.

Proof point: Investor pressure on social platforms…decline in fake follower campaigns…growth of direct-to-community platforms.

3. Physical Space Will Reassert Its Power.

The office isn’t dead. It’s just waiting to be wanted. Smart companies will stop forcing returns…and start designing reasons to show up. Expect a renaissance of space as experience.

Proof point:New builds that feel like cafés…museums…theaters. Hybrid models that earn commutes, not mandate them. Hot desking? Please….. I can go to Starbucks.

4. Ethics Will Shift from Silo to Strategy.

We can’t bolt on “ethics” after we build the machine. We have to bake it in. The companies that integrate ethical frameworks into product dev, hiring, and AI training will lead.

Proof point: Surge in Chief Ethics Officers…investor panels demanding tech bias audits and model transparency. This isn’t woke. It’s real.

5. The DaVinci Factor.

AI can copy. AI can remix. But only a human could be a DaVinci (see my IMAGINE). The creative outliers…the unpredictable, the wonderfully different, the messy, and the weird…will become disproportionately valuable.

Proof point: Campaigns that embrace really never-before-seen…art that defies algorithmic taste…brands willing to break format. The messy and weird….

6. Quiet Will Become a Competitive Advantage.

In a noisy world…silence signals strength. Listening becomes leadership. Focus becomes strategy.

Proof point: Growth of slow content…demand for asynchronous teams…meetings replaced with meaning.

7. Soft Power Will Drive Hard Outcomes.

Empathy. Curiosity. Presence. The stuff we used to dismiss as “nice to have” will show up on the balance sheet.

Proof point: Executive coaching budgets are rising…boards are hiring based on EQ. Gen Z refuses to work for robots in suits and BTW is backing off of Social Media while showing up in Malls

8. The Big Question Will Be: What Is Enough?

Enough content. Enough optimization. Enough data. Enough growth. The leaders who pause to ask this…and answer with clarity…will create organizations that last.

Proof point: Shift from scale-at-all-costs to sustainable models…subscription fatigue…minimalism in UX and brand design. The backlash against the Sydney Sweeney American Eagle campaign…not just the hate, but the defense of it …was a signal. Erika Kirk’s thoughtful pushback against conspiracy and division reminded us that enough doesn’t mean less…it means human. The conversation will only grow.

And with the World Cup ahead, a moment when the world actually pauses together…the question is: what will we use that spotlight for? What will we decide matters when we’re watching, not coding?

So yes…AI will rise. Autonomous everything will continue. But the real story of 2026? The fight for what makes us human. The courage to aspire to DaVinci…The wisdom to listen…The bravery to say…this is enough.

Call it the age of the evolved Luddites…

The original Luddites didn’t fear machines…they feared being replaced. Their mistake wasn’t resisting technology…it was removing themselves from the future it created. They smashed the tools…and lost their voice. And now? Their name is used as an insult.

Let’s not let that be us. We don’t win by saying no to progress. We win by saying yes to humanity, yes to design with purpose, and yes to a future we help shape…for all of us.

And as Yuval Noah Harari reminds us…”Technology is never deterministic. We can use the same technology to create very different kinds of societies.”

So, I ask you…What kind of society will we imagine in 2026? Will we waste the opportunity of the World Cup? Can we all become DaVinci’s?

You know where I stand on all of this….Keep me honest…in 6 months, let’s revisit.

What’s your view?

#CloudyCrystalBall #Imagine #PeopleFirst #HumanityByDesign #EvolvedLuddites

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NOVEMBER 10, 2015 (SAN FRANCISCO, CA and NEW YORK, NY) – Unveiled today in “Eureka Park” at CES Unveiled New York (the annual event which provides a sneak peek at the year’s most innovative products and technologies), Silicon Valley startup LifeSite® launches LifeSite Vault®, a new, secure web-based solution for storing all of life’s vital information and documents. Also introduced is the LifeSite Vault companion mobile app, that provides safe anytime, anywhere access to users’ information from any mobile device.
LifeSite’s unique platform provides an intuitive solution to organize, categorize, manage and safely share information accumulated through every phase of life. LifeSite Vault guides users with easy prompts for entering and encrypting information in different categories such as personal, medical, people, pets, online accounts, career, finances, property, insurance and legal – and provides convenient features to enter, attach and share information and documents. LifeSite Vault helps organize and store everything in one safe place. The solution facilitates collaboration with family members and advisors, and lets users establish backup contacts, so that a trusted family member or loved one can access key personal information in the event of an emergency.
To accelerate their launch, LifeSite secured $4.5M in early stage funding, co-led by Inmost Partners, and a syndicate of private investors.
LifeSite’s founding team members are among the most successful solution-oriented techies in the industry, and were eager to collaborate on the development and launch of a truly secure web-based storage solution that puts users and families first. Co-founders include serial entrepreneur and technology veteran Chris Wong, Kstartup partner YoonJin Chang and Miss California 2013 Crystal Lee. Other members of the founding team include former Google NY executive Khee Lee and security technology expert Barney Lee.
Truly democratizing their technology during its launch, LifeSite is allowing everybody to register and use LifeSite Vault for free, for a limited time.
While everyone may have their own type of filing system at home for important documents and information, common methods such as hardcopy files, safe deposit boxes, home computers or mainstream file-sharing and note-taking apps are simply not designed or safe for sensitive information storage, management or access. Floods and fire can destroy paper and compromise safe deposit boxes, computers can crash or be breached from a virus, and flash drives can be lost or stolen. LifeSite was created to provide families with a safe, easy-to-use alternative solution.
“At LifeSite, security isn’t just a feature, it’s our number one priority!” exclaims Chris Wong, LifeSite CEO. “We have designed LifeSite solutions from the ground up, with the safety and security of your information in mind. We proactively engaged security experts during design, development and testing. We use the latest military-grade security protocols, and are continuously monitoring and auditing our systems to maintain the highest level of security.”
“Change is a constant. The ability to adapt to change is what separates good ideas from great ideas. And LifeSite is a great idea,” says Morgan Wright, international cyber security expert and national advisor on cyberterrorism. “We have evolved into a highly mobile society. For too long our vital information was not as mobile as our lifestyle. That has changed with LifeSite.”
“In my appearances before Congress, and of the hundreds of national news and media appearances I’ve made on cybersecurity, the one common thread among failures I’ve been interviewed about was the lack of focus on security,” says Wright. “That isn’t the case with LifeSite.”
“By obsessing on security from the start,” Wright continues, “LifeSite has separated itself from other solutions that were more concerned with getting to market than focusing on the security and privacy of your personal information.”
LifeSite has combined secure information access and controlled, permission-based sharing with high-level document encryption and security, to provide a safe and smart digital storage solution. LifeSite Vault encrypts all data during both transmission and storage, and each user’s encryption key is as unique as they are — no two users share the same key. Each user manages their own access. Even LifeSite employees do not have access.
“You could not build a system like this even a year ago, because a number of the core technologies we used did not even exist,” says Wong.
LifeSite provides convenient, 24/7 access to all of one’s personal information stored on LifeSite Vault. The companion LifeSite Vault mobile app is now available for download on all popular mobile operating systems, including Apple iOS, and Android.
About LifeSite
Based in Silicon Valley, LifeSite was created to inspire and empower users by connecting their heads and their hearts — providing peace of mind today, and protecting their legacy for their family and loved ones tomorrow. LifeSite’s secure, convenient, and smart web-based solutions help individuals, families and “life networks” store, organize and access the most important information in their life, anytime, anywhere. With security as their first priority, LifeSite combines secure file access and controlled, permission-based sharing with high-level document encryption and security, to provide a safe and smart digital storage solution.
Life’s Information. All in one place. For more information, please visit lifesite.co

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“121212 was a perfect event and the movie captures the essence of the intention of the event, people helping people when there is a need, in this case the Sandy Crisis.  Thank you 121212, Paul Sladkus, Founder, www.goodnewsplanet.com .”  Go to www.robinhood.org  to donate for those who are still suffering from Sandy. www.121212concert.org

Release Date:                          Friday, November 15, 2013 in New York and Los Angeles

Synopsis:                                  On December 12, 2012, some of entertainment’s most iconic names came together at Madison Square Garden for a historic concert to benefit the victims of Hurricane Sandy. 12-12-12 captures the unprecedented gathering of talent who turned up on stage and behind the scenes to raise over $50 million in one night for the Robin Hood Hurricane Sandy Relief Fund to support organizations helping victims in New York, New Jersey and Connecticut. The evening’s Emmy Award-nominated telecast included performances by some of the music industry’s legendary acts: Bruce Springsteen and the E Street Band, Billy Joel, Alicia Keys, Paul McCartney, Dave Grohl, Roger Waters, Eddie Vedder, Chris Martin, Michael Stipe, Adam Sandler, Eric Clapton, Jon Bon Jovi, The Rolling Stones, The Who, Kanye West and included involvement from entertainment and media elite such as Billy Crystal, Susan Sarandon, Paul Shaffer, Brian Williams, Kristen Stewart, Jon Stewart, Chelsea Clinton, Jimmy Fallon, Stephen Colbert, Sean Combs, Olivia Wilde, Steve Buscemi, Chris Rock, Seth Meyers, Jake Gyllenhaal, Blake Lively, Katie Holmes, Jason Sudekis, Jamie Foxx, Quentin Tarantino, and Christoph Waltz on this historic night.

Facebook:                                           https://www.facebook.com/121212concert
Twitter:                                                 @121212Concert

About the Robin Hood Hurricane Sandy Relief Fund

Founded in 1988, Robin Hood is New York’s largest poverty-fighting organization, and has focused on finding, funding and creating programs and schools that generate meaningful results for families in New York’s poorest neighborhoods.   The Robin Hood Hurricane Sandy Relief Fund has granted over $71 million to organizations throughout New York’s tri-state region that help individuals and families recover from the devastating effects of the storm.  In addition, Robin Hood’s board of directors pays all administrative, fundraising and evaluation costs, so 100% of your donation goes directly to organizations helping victims of Hurricane Sandy rebuild their lives.

Distributor:                                 The Weinstein Company

Directed by:                                Amir Bar-Lev and Charlie Lightening

Produced by:                             Meghan O’Hara

Executive Produced by:       Paul McCartney and Scott Rodger

Sound:                                           Tom Efinger

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