Jay Henderson, Strategy Director, IBM Smarter Commerce

admin — Thu, 19 Dec 2013 16:30:44 +0000

IBM Digital Benchmark Offers Real-Time Insight on Online Shopping Trends
Kicking off Thanksgiving Day and extending through Cyber Monday, IBM will provide the latest online, mobile and social sales trends as they happen
Guest: Jay Henderson, Strategy Director, IBM Smarter Commerce
Background:
While consumers are making their holiday gift lists for friends and family, retailers will be hustling to get in-store and online sites ready for the big holiday rush. Their challenge? It’s not a matter of when or what consumers will buy, but how they will buy. Will mobile shoppers continue to take the lead? Will they shop via web, smartphone or tablet? Will they expand their use of social channels? And is this the year that Thanksgiving overtakes Black Friday as the official kick-off to the holiday shopping season?
These are the questions IBM will help answer in real-time through the IBM Digital Analytics Benchmark, which analyzes online shopping data ahead of Thanksgiving Day through Black Friday, Cyber Monday, and into the holiday season. The IBM Benchmark is a cloud-based digital analytics platform that tracks millions of e-commerce transactions a day, analyzing terabytes of raw data from approximately 800 participating U.S. retail web sites. The Benchmark is the only cloud-based, real-time resource for retailers and marketers that need to uncover shopping trends across a variety of channels including social media, mobile devices, and other online sources where consumers interact with their brands.
The Benchmark analyzes the following metrics:
– Overall online sales — including overall sales for an given moment as well as average order value, items per order and the time shopping peaked
– Overall sales for vertical industries — including department stores, apparel, and home goods
– Mobile traffic — including overall mobile commerce sales, traffic by device, tablet traffic by device, and phone vs. tablet statistics
– Social traffic –including information on online sales generated by shoppers referred from Social Networks, i.e. Facebook vs. Pinterest
– Savviest Cities for Online Shoppers — including the top cities for online sales per capita
The Benchmark consists of more than 800 participating U.S. retail websites, including 50 percent of the Internet Retailer Top 100 and 20 percent of the Internet Retailer 500. All brand data is anonymous. In 2012, the Benchmark garnered more than 15,000 media hits alone, with key outlets like the Associated Press,Reuters, New York Times, CNN, Forbes, Fox Business, USA Today, and more reporting on the data.

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Technology of the The Future Will Make Shopping Easier

editor — Tue, 17 Apr 2012 23:34:51 +0000

Claudia Lombana, Shopping Specialist & Award-Winning Journalist

NEW SHOPPING TECHNOLOGY FROM PAYPAL DEBUTS IN SELECT MARKETS ACROSS THE US

As the future of shopping continues to change, PayPal is leading the charge. PayPal’s new in-store payment solution is now available in all 18 The Home Depot stores select markets throughout the country. The Home Depot is the first retailer to integrate PayPal’s point of sale technology, which allows shoppers to check out with a mere swipe of a PayPal payment card or by entering their mobile phone number and PIN. And this is only the beginning; 20 additional big-name retailers will start accepting PayPal in store by the end of the year.

You might be thinking, “why will our listeners care?” They will care because beyond the business story, beyond the technology story, there lies a consumer story. The future of shopping is changing radically and by 2015, PayPal predicts that the wallet will be obsolete because digital currency will be accepted everywhere.

PayPal has been commanding headlines recently with news about retail solutions – in fact, just last week PayPal announced the future of commerce for small businesses with PayPal Here, the world’s first global mobile payment solution that allows small businesses to accept almost any form of payment. While other companies are coming out with their versions of the “digital wallet,” PayPal is the only company that is truly blurring the lines between online and offline commerce.

PayPal Shopping Specialist Claudia Lombana is available discussing the future of shopping and the benefits to consumer and to retailers. Lombana can also discuss online and mobile shopping growth and safety concerns/tips.

ATTENTION:
RADIO MORNING DRIVE & MID-DAY PRODUCERS & BUSINESS SHOWS

EXCLUSIVE LOCAL SPRING BUSINESS INTERVIEW
For THURSDAY, APRIL 12TH

***A LOCAL CONSUMER/BUSINESS STORY***

GET THE INSIDE STORY OF THE NEWEST
CHANGES IN THE WAY YOU SHOP

THE FUTURE OF SHOPPING
COMING TO YOUR MARKET

Talk to PayPal Shopping Specialist Claudia Lombana about the Debut of
NEW Technology that Will Change the Way You Pay and Shop

The future of shopping is here, and shopping continues to get easier with technology and trends changing faster than the average consumer can keep up.

PayPal Shopping Specialist Claudia Lombana shares her unique insight on the future of shopping. Just in time for spring bargain hunting, Lombana is available to discuss not only how your listeners can spot a great deal, she will also introduce them to a new shopping technology debuting in your market and how it will revolutionize the way people pay for their purchases. It’s called PayPal Here. You might be thinking, “why will our listeners care?”. They will care because beyond the business story, beyond the technology story, there lies a consumer story. PayPal is bring to life the ability for consumers to shop anytime, anywhere, any way.

LOMBANA WILL SHARE HER EXPERTISE ON TOPICS LIKE:
Ø Find out where this new shopping experience will be available
Ø How digital is blurring the lines between the online and retail shopping experience
Ø Online and mobile shopping growth and safety concerns/tips

Lombana is a two-time Emmy Award-winner and a Peabody Award winner who has travelled the world covering stories for CNN, CBS, FOX, Tech TV and E!. Her advice has appeared in publications, including the New York Times, USA Today, FIRST for Women, Essence and MAXIM.

Claudia Lombana
Shopping Specialist & Award-Winning Journalist

As a nationally-respected Shopping Specialist, Claudia Lombana shares her expert tips on bargain hunting, trend-spotting, online and mobile shopping security, avoiding Internet scams and more. Lombana is the national shopping specialist for PayPal, and regularly shares her insight and expertise to national television audiences including FOX News and to major markets including New York, Los Angeles, Atlanta, San Diego, Phoenix and more. Her tips and advice have appeared in national publications including People StyleWatch, New York Times, USA Today, FIRST for Women, Essence and MAXIM.com. She has educated viewers and readers on unbeatable travel tips, holiday gift deals, back-to-school shopping and fraud protection. In addition to her consumer expertise, Lombana is a two-time Emmy Award winning journalist and a Peabody Award winner with 18 years of journalistic experience. She has travelled the world covering news stories for CNN, CBS, FOX, Tech TV and E! Entertainment.

The post Technology of the The Future Will Make Shopping Easier appeared first on Good News!.

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Jay Henderson, Strategy Director, IBM Smarter Commerce

Technology of the The Future Will Make Shopping Easier