U.S. ARMY’S New Animated YouTube Series Embraces Humanity of Soldiers to Reach Gen Z

Austin Tang — Wed, 12 May 2021 16:06:47 +0000

Listen to “U.S. ARMY’S New Animated YouTube Series Embraces Humanity of Soldiers to Reach Gen Z” on Spreaker.

GoARMY.com/TheCalling
1st Lieutenant David Toguchi discusses “The Calling,” his role in the campaign and why he thinks this innovative approach is important.

“The Calling” Film Series Tells the Surprising, Emotional Stories of Soldiers Behind the Uniform
“The Calling” is a new animated film series from the U.S. Army designed to profile the deeply emotional and diverse origin stories of five Soldiers as they make the most important decision of their lives: answering the call to serve.
The new series shows that Soldiers are so much more than their tough exteriors as it sets out to close the relatability gap between Gen Z and America’s largest military branch.
• Research shows many youth see the Army as a “distant star,” a place that requires a nearly superhuman level of discipline and excellence and is set apart from daily life.
• Similarly, many youth can’t connect with Soldiers and fail to see any commonalities in terms of interests, abilities, and goals.
• At a time of a widening military-civilian divide, “The Calling” makes the Army more accessible by bringing audiences into the lives and motivations of the people inside it: Soldiers.
The animated anthology is a distinct departure from previous Army campaigns – both for its arresting visual approach and its intimate portrayal of the people behind the uniform. By acknowledging that Soldiers are real people with their own hopes, dreams, fears, aspirations, families, friends, and obstacles to overcome, “The Calling” turns what was once a one-dimensional view of Army Soldiers into something relatable and more human. Rooted in the premise that you can’t truly know someone until you understand where they came from, the campaign shows that you don’t have to be born a warrior to eventually become one. Anyone can hear the calling.
Animation was a clear creative choice for “The Calling” because of its visual interest, narrative flexibility, and Gen Z appeal thanks to the popularity of events like Comicon and animated dances and videos. Animation also provided the opportunity to give each Soldier’s story a unique style and tone that underscored just how diverse each story is from the next. Through the expressive power of animation, the campaign conveys more than just events. It conveys emotion.
Interview is courtesy: U.S. Army

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The New Millennials: International Lineup of Next Gen Jazz Talent Debuts at Tribeca Performing Art Center- MAY 3rd

admin — Tue, 15 Apr 2014 17:41:47 +0000

Together with Legendary
Lenny White and Randy Brecker

Tickets can be purchased here: http://ow.ly/uvoCR

The diverse range of global talent includes 2013 winner – Anita Vitale from Italy.
Ricardo Baldacci from Brazil, Hermine Deurloo from the Netherlands, Pablo Elorza from Argentina, Vladimir Maras from Montenegro, Rozina Patkai from Hungary, NGA Big Band from Germany, Nick Vintskevich from Russia and Miqayel Voskanyan Band from Armenia. These new jazz luminaries in the making will perform together with legendary Lenny White and Randy Brecker.

The Gala Concert of the Made in New York Competition, which will take place at the Tribeca Performing Arts Center on Saturday, May 3, 2014, features a global roster of future jazz stars. These tech-savvy new performers, who have embraced modern technologies, social media and made it their own. All the performers that will take a stage in Tribeca participated in Made In New York Jazz Competition, to gain international exposure. In the words of Misha Brovkin, founder of the competition, the fact that today’s musicians have the ability to perform online for a global audience has “shattered the geographical barriers”.

Tickets can be purchased here: http://ow.ly/uvoCR
The excitement produced by this inaugural concert, the culmination of a competition Yaacov Mayman summed up as a “resounding success”, is sure to generate even more enthusiasm for next year’s event. Mayman says he “can’t wait to see next year’s video performances,” and, judging from the reception so far from thousands of jazz fans all over the world, the international jazz community feels the same way. The gala concert is sure to see the birth of more than a few global jazz stars.

SAVE THE DATE Saturday, May 3, 2014

About Made In New York Jazz Competition:
The Made in New York Competition, which launched in 2013, is international online jazz competition. Contestants submitted video clips which posted to the competition website, and the winners is decided by popular vote, Committee Members as well as a panel of judges: jazz greats Lenny White, Joe Lovano, and Randy Brecker. The contest grand prize is a cash award of $3000 plus an additional 10% from entry of each participant which makes the price constantly growing, along with the opportunity to travel to New York to headline the Made in New York Jazz Competition Gala Concert.

The second and third-place prizes in 2013 were provided by KAWAI USA—the future of the piano®— the elegant KAWAI ES7 Portable Digital Piano and the powerful KAWAI MP6 Professional Stage Piano to the Competition’s second and third-place finishers.

The extremely talented Italian Anna Vitale, whose video acoustic performance of Jon Hendricks’s “Centerpiece” with Bobby McFerrin quickly went viral, garnering numerous hits and being selected as the top choice by the Made in New York jazz competition judges. Misha Brovkin describes her talent as “boundless, an amazing performance” and says that this is exactly what’s so exciting about international jazz.

Second prize went to Evgeny Lebedev’s “World Trio” from Russia who performed an original composition rather than a cover tune, while Germany’s NGA Big Band took third place for their version of Bob Brookmeyer’s “The American Express.

Tickets can be purchased here: http://ow.ly/uvoCR

http://www.madeinnyjazz.com
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http://www.twitter.com/madeinnyjazz

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U.S. ARMY’S New Animated YouTube Series Embraces Humanity of Soldiers to Reach Gen Z

The New Millennials: International Lineup of Next Gen Jazz Talent Debuts at Tribeca Performing Art Center- MAY 3rd