David Sable

Dear Loyal Readers…You already know the obvious. AI will grow. Autonomous cars will improve. Robots will learn to fold laundry (maybe). Crypto will continue to confound us. And China….?

But you don’t need me for that. You have headlines and hype machines at work…fueled by self-serving analysts…and yet, for all the advances in tech, people are still worried about affordability. All the tech in the world hasn’t helped the price of eggs go down…or made rent any easier to pay. That’s the murk we need to explore…because innovation that doesn’t touch people’s lives just frustrates them more.

So let me go somewhere else…into the deepest murk. The places where humanity is pushing back, where culture is asserting itself, and where leadership, creativity, empathy…yes, even joy…are refusing to be optimized away.

These are not predictions for specific technology or better states applied technology . These are predictions about people…us (you and me), who will influence everything.

Most people don’t wake up wondering about autonomous cars driving or how many safety parameters a new model has. They wonder whether AI is coming for their jobs… and whether they’ll still be needed.

That’s the Luddite Dilemma…a term you will be hearing more about. It’s not a fear of machines, tech, or AI, but a fear of being replaced. Our challenge? Evolve that fear into something future-facing…something productive, and…something hopeful.

Are you ready? Let’s go…

1. The Human Brand Will Matter More Than Ever.

The algorithm delivers reach. But only humans deliver resonance. In a world where ChatGPT and its cousins generate endless content, audiences will hunger for voice, perspective, vulnerability, and…intentional imperfection.

Proof point: Watch the rise of creator CEOs…unpolished internal memos that go viral…brands dropping AI disclaimers as a badge of pride…..because AI is….why go on about it? Who cares that Coke used it to create another flat Holiday commercial? Many of us use it every day. It is everywhere.

2. Trust Will Become a Growth Metric.

Not ESG. Not DEI. Just T. Trust. Simple. Measurable. Valuable. Audiences will reward brands that act in ways that feel true…and punish those that hide behind performance. Not authentic…a word my Loyal Readers know I revile….but real. Trust is built on real.

Proof point: Investor pressure on social platforms…decline in fake follower campaigns…growth of direct-to-community platforms.

3. Physical Space Will Reassert Its Power.

The office isn’t dead. It’s just waiting to be wanted. Smart companies will stop forcing returns…and start designing reasons to show up. Expect a renaissance of space as experience.

Proof point:New builds that feel like cafés…museums…theaters. Hybrid models that earn commutes, not mandate them. Hot desking? Please….. I can go to Starbucks.

4. Ethics Will Shift from Silo to Strategy.

We can’t bolt on “ethics” after we build the machine. We have to bake it in. The companies that integrate ethical frameworks into product dev, hiring, and AI training will lead.

Proof point: Surge in Chief Ethics Officers…investor panels demanding tech bias audits and model transparency. This isn’t woke. It’s real.

5. The DaVinci Factor.

AI can copy. AI can remix. But only a human could be a DaVinci (see my IMAGINE). The creative outliers…the unpredictable, the wonderfully different, the messy, and the weird…will become disproportionately valuable.

Proof point: Campaigns that embrace really never-before-seen…art that defies algorithmic taste…brands willing to break format. The messy and weird….

6. Quiet Will Become a Competitive Advantage.

In a noisy world…silence signals strength. Listening becomes leadership. Focus becomes strategy.

Proof point: Growth of slow content…demand for asynchronous teams…meetings replaced with meaning.

7. Soft Power Will Drive Hard Outcomes.

Empathy. Curiosity. Presence. The stuff we used to dismiss as “nice to have” will show up on the balance sheet.

Proof point: Executive coaching budgets are rising…boards are hiring based on EQ. Gen Z refuses to work for robots in suits and BTW is backing off of Social Media while showing up in Malls

8. The Big Question Will Be: What Is Enough?

Enough content. Enough optimization. Enough data. Enough growth. The leaders who pause to ask this…and answer with clarity…will create organizations that last.

Proof point: Shift from scale-at-all-costs to sustainable models…subscription fatigue…minimalism in UX and brand design. The backlash against the Sydney Sweeney American Eagle campaign…not just the hate, but the defense of it …was a signal. Erika Kirk’s thoughtful pushback against conspiracy and division reminded us that enough doesn’t mean less…it means human. The conversation will only grow.

And with the World Cup ahead, a moment when the world actually pauses together…the question is: what will we use that spotlight for? What will we decide matters when we’re watching, not coding?

So yes…AI will rise. Autonomous everything will continue. But the real story of 2026? The fight for what makes us human. The courage to aspire to DaVinci…The wisdom to listen…The bravery to say…this is enough.

Call it the age of the evolved Luddites…

The original Luddites didn’t fear machines…they feared being replaced. Their mistake wasn’t resisting technology…it was removing themselves from the future it created. They smashed the tools…and lost their voice. And now? Their name is used as an insult.

Let’s not let that be us. We don’t win by saying no to progress. We win by saying yes to humanity, yes to design with purpose, and yes to a future we help shape…for all of us.

And as Yuval Noah Harari reminds us…”Technology is never deterministic. We can use the same technology to create very different kinds of societies.”

So, I ask you…What kind of society will we imagine in 2026? Will we waste the opportunity of the World Cup? Can we all become DaVinci’s?

You know where I stand on all of this….Keep me honest…in 6 months, let’s revisit.

What’s your view?

#CloudyCrystalBall #Imagine #PeopleFirst #HumanityByDesign #EvolvedLuddites

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The Ox is also associated with the Earthly Branch (地支 / dì zhī) Chǒu (丑) and the hours 1–3 in the morning. In the terms of yin and yang (阴阳 / yīn yáng), the Ox is Yang.

Oxen are the hard workers in the background, intelligent and reliable, but never demanding praise.
In Chinese culture, the Ox is a valued animal. Because of its role in agriculture, positive characteristics, such as being hardworking and honest, are attributed to it.

Paired with the Celestial Stems (天干 / Tiān gān), there is a 60-year calendrical cycle. Although chǒu is associated with earth, the years also cycle through the five elements of nature (五行 / wǔ xíng).

Recent years of the Ox

Personality and Characteristics
Oxen are honest and earnest. They are low key and never look for praise or to be the center of attention. This often hides their talent, but they’ll gain recognition through their hard work.

They believe that everyone should do what’s asked for them and stay within their bounds. Though they are kind, it’s difficult for them to understand persuasion using pathos. Rarely losing your temper, they think logically and make great leaders.

Elements and fortunes
ELEMENT YEAR FORTUNE
Metal 1961, 2021 These Oxen face obstacles early on, although there are no financial worries. Friends and family aren’t much help, but they will be able to enjoy a comfortable retirement.
Water 1973, 2033 These Oxen have a comfortable early life and are respected their entire life. They will have a loving family, but it’s recommended to marry late.
Wood 1925, 1985 These Oxen are multitalented and live like a breeze. There are some difficulties in the beginning, but everything smooths out.
Fire 1937, 1997 These Oxen are friendly and social. There are no financial worries their entire life.
Earth 1949, 2009 These Oxen are detailed and like being the leader. They’re usually are make a lot of money, but can’t seem to hold onto it. However, they are able to slow down and enjoy their later years.
Men born in the Ox year are reliable and trustworthy. They put their entire heart into everything they do. They feel great responsibility towards their family as well. However, due to their confidence (almost arrogance), they don’t allow anyone to go against their rules. They hold your children to high expectations, even though it might be unrealistic.

Women born in the Ox year are calm and gentle. They will never surrender to fate and rarely think of choosing an alternative. This no doubt leads to a life of struggles. But no matter what, they will walk down the road they choose until the end. Despite this stubbornness, they think and react quickly.

Compatibility
Most compatible with Ox: Rat, Snake, Rooster
Rat’s fixed Earthly Branch is water, while Ox is earth. They have complementing personalities and hold the same goals in life.

Snake and Rooster fit Ox nicely as well. Not only will Snakes give warmth and romance, they offer help and support in work too. Honest and loyal, they can also be attracted to the Rooster’s soft and loving heart.

Least compatible with Ox: Goat, Horse, Dog
The Earthly Branches of Goat and Ox clash strongly. They can tolerate each other’s differences, but there will always be tension.

Horses have a free and wild spirit, and may not have a serious attitude toward life. This is the opposite of an Ox’s personality. With Dogs, it’s hard to find common ground.

Lucky things for Oxen
Colors: blue, yellow, green
Numbers: 1, 4
Flowers: lily of the valley and lucky bamboo
Directions of auspiciousness: East, Southeast
Directions of wealth: Northwest
Directions of love: South
Unlucky things
Colors: red, brown
Numbers: 3, 6
Careers Fit for Oxen
Oxen often group family and work together. They look for long-term and steady work. Because of this, they are studious in school and perform well in every subject. This helps build a strong support for any future career path.

Because of their low-key personality, a stable job is the best for Oxen. Their strong sense of responsibility also makes them the perfect candidate for professional and stressful jobs. These include doctors, lawyers, businessmen and teachers. With their technical skills and effort, they can receive society’s recognition and reach their own standards.

No matter what career they choose, it must something they are really interested in. Though they may be okay with any job that fits their skills, they should take the time to find something they love. Only in a stable environment that matches their passions, are they able to find their true calling.

Health and Lifestyle
Like the wild oxen that run freely in the fields, people of the Ox year are healthy and fit. Hospital visits are rare, but this sometimes leads to overconfidence. Neglect during youth will result in problems in the later years.

As workaholics, Oxen will sometimes go days with minimal food and rest, then binge on both. Irregular diets will lead to indigestion and problems with the digestive system. Irregular exercise is what causes you to fall ill with “random” ailments.

Once they reach the middle ages, there is high risk of heart disease. Strokes are another risk. In addition, they commonly suffer from joint pain.

Most of these issues stem from irregular exercise. For a healthy life, they need to remember to take breaks from work, stretch and relax.

Horoscope
2021 2020
Oxen in the Year of the Ox (2021)
The year of a person’s birth sign, known as Ben Ming Nian, is believed to be unlucky because of its conflict with Tai Sui. Therefore, 2021 will be a turbulent year for the Ox. You may encounter unexpected challenges, especially in your career and studies, which can leave you feeling stressed out, distracted, and emotional.

The heavenly stem Xin of 2021 belongs to Metal, which will help the Ox to some extent. The key to overcoming any potential bad luck is to strengthen your morale.

Use this time to cultivate your relationships. With the support of your family and friends, you will likely manage to navigate any difficulties and gain a deeper appreciation for what you have.

Career
Though 2021 may bring you bad luck, it will also bring you stable career prospects. Because Ox energy is suppressed in Ben Ming Nian, you will find it harder to achieve breakthroughs in your career this year.

You may find it challenging to get the results you expected, even though you are level-headed and hardworking. Moreover, the Ox will need to proceed with an abundance of caution in workplace relationships this year. You will need to compromise in order to avoid hostile interactions with your colleagues.

2021 will be a great year for the Ox to hone your skills and spruce up your talents. Remember – when luck is not on your side, hard work will make a great substitute.

In 2021, the heavenly stem Xin will suppress your wealth to some extent. Ben Ming Nian will cause volatility in the Ox’s fortunes, and Oxen should therefore establish a stronger budget management system to prepare for rainy days. Avoid luxury purchases during this period, and stay thrifty to prevent financial turmoil.

Lucky Months: April, September, and December

Unlucky Months: May, June, and July

Education
The Ox may find it more challenging to make progress in their studies this year. The Ox has an inherently strong work ethic, which helps bring a sense of steadiness to your learning journey. However, even with the promised stability, you need to do the groundwork for future actions.

You may find yourself choosing between different paths in your education this year, such as transferring to a different school, deciding on a major, or choosing a new advisor. Keep a level head while weighing these decisions. If you are prudent in your decision making this year, your efforts will pay off in time.

Relationship
Oxen may find it difficult to further improve the relationship with your partner this year. Hiccups in your relationship may affect your mental state, and certain events may seem out of your control.

Your partner might stray or harbor selfish ambitions during this time. Be patient. These hardships will pass in time. Though your road may be rocky, love and kindness will always bring you back together.

Unfortunately, the single Ox will not have much luck in love this year. Between their traditionally passive personalities and this year’s bad luck, this year will be a disappointing one for romance.

Consider taking this year to focus on learning more about yourself. Figure out what you want in love and what you can bring to a relationship. Love will come eventually, but this year may not be the right time.

Health
Be careful with your health this year. In Ben Ming Nian, the Ox’s fortunes will become precarious. You will be more prone to catching minor infections this year, so make it a point to schedule routine checkups.

Tai Sui will throw many curve balls at you this year, and these may cause you stress and anxiety. Ailments can lead to more serious problems if left untreated, so rest whenever you find the time to do so. Try to exercise more often, and stay away from risky activities whenever possible.

Lifestyle
Chinese astrology predicts that this year will start on a relative low note for the Ox. Ben Ming Nian’s conflict with Tai Sui will bring significant instability to your fortunes, and you can easily encounter something unexpected if you act rashly.

This should not prevent you from working on personal development and living your best life, however. If you ever get into trouble, do your best to adapt to the situation. With some hard work and determination, you’ll find your way out again.

Stay calm, and be patient with yourself—the wheel of fortune will turn in your favor soon enough.

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ST. PATRICK’S DAY

Celebrate an “Irish True” St. Patrick’s Day

Tim Herlihy, Tullamore D.E.W., Irish Whiskey Expert

As far as whiskey experts go, they don’t come more Irish True than Tullamore D.E.W. Brand Ambassador Tim Herlihy. From his humble beginnings in the small farming town of Termonfeckin in Ireland’s County Louth, to his work as the North American representative for one of Ireland’s most beloved and storied products, Tim’s life and career have been marked by the kind of passion, warmth and love of whiskey that typifies the Irish True character. His current role as Tullamore D.E.W. Brand Ambassador sees him bringing his career to a new level, as he travels the country, educating, entertaining and sharing his passion for the most Irish True of Whiskeys.

Myths and legends about St. Patrick’s Day
Saint Patrick started the tradition of drinking on St. Patrick’s Day
False. St. Patrick’s Day is a Christian feast day, marked by celebration, to commemorate martyrs on the dates of their deaths.

Irish whiskey got involved in this celebration from an old legend. So the story goes, an innkeeper served Saint Patrick a skimpy glass of whiskey and Saint Patrick decided to use the occasion to teach the innkeeper a lesson in generosity. He is said to have told the man a monstrous devil lived in his cellar that was feeding on his dishonesty and would only leave if the innkeeper changed his ways. On his return some time later, he found the innkeeper filling all the patrons’ glasses until they overflowed. Saint Patrick is said to have banished the demon and proclaimed everyone should have a drop of the hard stuff on his feast day, March 17. Fact or fiction, it’s a fine tale to tell your friends and makes Irish whiskey the most authentic drink to enjoy on St. Patrick’s Day.

The color of St. Patrick’s Day is green

False. The color associated with Saint Patrick was blue, not green. The importance of green can be attributed to Saint Patrick using the shamrock to explain the Holy Trinity to the pagan Irish. The green shamrock was also used from the 18th century as a symbol of Irish rebellion, patriotism and sympathy with Irish independence. In Ireland, whether you wear green or blue on St. Patrick’s Day, it’s the Irish True spirit that matters. Put simply, that means embracing the present and living life, facing its challenges with a courageous and lyrical heart, and a drop of the pure good stuff with friends you really want to drink with … but without the novelty hat!

Leprechauns are a traditional symbol of St. Patrick’s Day
False. In 1959, Walt Disney released a film called ‘Darby O’Gill & the Little People,’ which introduced America to a cheerful, friendly leprechaun, very different from the cranky little man of Irish folklore. But Disney’s imagined version stuck, and the leprechaun is now a symbol of St. Patrick’s Day and Ireland in general.

Ways to celebrate an “Irish True” St. Patrick’s Day

There’s something in the Irish character that puts others at ease – welcoming you on the one hand, while challenging you on the other, agreeing with you but questioning you at the same time. We call it ‘Irish True’. You don’t have to be Irish or go to Ireland to celebrate St. Patrick’s Day in a way that is ‘Irish True’. Here are some easy and authentic ideas to honor the man.

Take the day off

Start by taking the day off to celebrate with your friends and family. Even the tiny Caribbean Island of Montserrat celebrates St. Patrick’s Day in honor of the proud mutineers of Irish slaves who fought a failed rebellion against their colonial masters on 17 March 1768. Ever since, in true Irish spirit, St. Patrick’s Day has been a public holiday on Montserrat – the Emerald Isle of the Caribbean. There are only two countries in the world where St. Patrick’s Day is a public holiday: Ireland and Montserrat.

‘Have the craic’

Craic pronounced ‘Crack’ is a Gaelic word, with no exact English translation. Put simply, having the craic is having a good time or a laugh. You don’t have to participate in a St. Patrick’s Day parade to enjoy the craic. One way is to visit your favorite bar, screaming with character and soul, to share great memories.

Share a Toast

Saint Patrick and his monks began complementing oral storytelling with writing. This tradition now remains in the blood of the Irish and many practice storytelling and other verbal arts in pubs. Toasting is a big part of Irish culture, it should speak from the heart and is meant to be shared with those most important to you.

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