Ross Beaty

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Throughouthis 49-year career, Ross Beaty has been a leader in the international mining and renewable energy industries, making a significant and lasting impact in BC and around the world. His passion for nature and environmental protection has also been pursued through his work with many environmental non-profit organizations and his environmental foundation. After graduating fromthe University of British Columbia in 1979 in geology and law, Ross began ageological contracting company, Beaty Geological, which he operated from 1980 through 1987. In 1985, Ross established Equinox Resources, a public explorationand gold mining company. In 1994, Ross sold Equinox and founded Pan American Silver.Based in Vancouver, Pan American is now one of the world’s largest silvermining companies with 10 operating mines in the Americas and over 16,000 employees. Between 1994 and 2017 Ross founded 11 other mineral explorationcompanies and a renewal energy company that has become one of Canada’s largest independent power producers. In 2018, Ross began Equinox Gold, which now operates seven goldmines in the Americas, employing 7,000 people.

Beaty is founder and President of Sitka Foundation, one of Canada’s leading environmental foundations and Patron of Beaty Biodiversity Center, University of British Columbia. He is also Director of a number of environmental NGOs, including Panthera, the BC Parks Foundation and the Pacific Salmon Foundation. Former President, World Silver Institute. Fellow: Geological Association ofCanada; Society of Economic Geologists; Canadian Institute of Mining; and RoyalCanadian Geographic Society. He has received many awards and honours forbusiness and philanthropic achievements, including the Canadian Mining Hall ofFame (2018), Order of Canada (2017) and Doctor of Laws honoris causa,University of British Columbia (2018).

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2012 HONOREES AND SPONSORS
Honorees:
Marc Morial, CEO, National Urban League and former mayor of New Orleans
Donna Byrd, publisher,
Theroot.com
Laurence Boschetto, CEO/president, Draftfcb
Sponsors:
Draftfcb
Baume & Mercier
JPMorgan Chase
Belvedere (the world’s first luxury vodka)
The brunch will be hosted by A.J. Calloway, New York City correspondent on “Extra,” and former host of popular B.E.T. show “106 & Park: B.E.T.’s Top 10 Live.”
Each honoree will be presented with a Baume & Mercier watch.
ABOUT DIVERSITY AFFLUENCE
As the only company of its kind, Diversity Affluence is a New York-based diversity research, marketing communications and business development consultancy that helps brands and businesses understand and market to affluent ethnic consumers-a group coined as “Royaltons.” For more than 25 years, Andrea Hoffman, Diversity Affluence’s founder and chief executive officer, has been a marketing strategist and trend forecaster.
“Diversity Affluence is committed to raising awareness of the vibrant affluent ethnic economic sector that people of color and other minorities occupy in contemporary society,” says Hoffman.
For more information about Hoffman, Diversity Affluence or Black Is The New Green: Marketing to Affluent African Americans, visit DiversityAffluence.com.

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