Who would guess a little lash could make such a big difference but it has! You might recall last year, actress Brooke Shields helped launch a campaign for Allergan, Inc., the maker of LATISSE(bimatoprost ophthalmic solution) 0.03%, which to-date has contributed more than $1 million to help the Make-A-Wish Foundation grant the wishes of children with life-threatening medical conditions. This year, were thrilled to announce that lifestyle designer Kathy Ireland, professional ballroom dancer Chelsie Hightower and style guide Bobbie Thomas are joining forces (and putting their lashes in the spotlight!) as campaign ambassadors for the LATISSE Wishes Challenge campaign in support of the Make-A-Wish Foundation.

Kathy, Chelsie and Bobbie are excited to lead teams of LATISSE users from across the country in an online challenge to help raise more than a quarter of a million dollars for the Make-A-Wish Foundation between now and October 31, 2010! Your readers can also get involved by joining a team at www.LatisseWishesChallenge.com and donating a minimum of $20 to the Make-A-Wish Foundation.

Kathy, Chelsie and Bobbie would love to meet with you to further discuss their participation in the campaign as well as share their lash experience. A local physician is also available for interview to discuss clinical experience with LATISSE. Following the interview, you will be offered a complimentary consultation with the physician and a certificate for a free trial of LATISSE, which can be redeemed for a 30-day supply of LATISSE if the doctor determines you are an appropriate candidate for treatment. LATISSE is the first and only FDA-approved prescription treatment to grow lashes longer, fuller and darker for those with inadequate or not enough lashes.

Kathy Ireland Once a supermodel, now a super mogul, Forbes Magazine credits Kathy for building a billion dollar design brand that is sold in 29 countries. kathy ireland Worldwide holds five Good Housekeeping Seals and numerous design awards for its over 15,000 products. Additionally, Kathy is a leading motivational speaker, author of six books and philanthropist.

Chelsie Hightower Chelsie was on seasons eight, nine and ten of the most popular dancing show hit on TV. Chelsie continues to study all styles of dance with her specialty being Ballroom. She has trained with current and former world champions including Corky Ballas, Karina Smirnoff and Louis van Amstel.

Bobbie Thomas For the past six years, Bobbie has appeared as co-host and guest on a variety of E! Entertainment specials, including their annual red-carpet Emmy, Golden Globe, Screen Actors Guild, and Academy Awards coverage. Catch Bobbie on television as the current Style Guide on popular morning television or through her Style Buzz articles.

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