In September 2008, the company changed it’s name from the R.A.B. Food Group to the Manischewitz Company, under which it operates today.

It all started with Rabbi Dov Behr

The B. Manischewitz Company, LLC traces its beginnings back to the spring of 1888, when Rabbi Dov Behr Manischewitz opened a small Matzo bakery in Cincinnati, Ohio.

A humble beginning

It was largely from his spiritual concerns that he set out to make matzo or unleavened bread for Passover, first for his family and a few friends, but soon for many of the devout Jews of the city. His bakery soon evolved into a successful business, innovative and prosperous––though never inattentive to the spiritual needs of its customers.

From small bakery to booming business

By the end of the century, demand for his matzo had become so great that Rabbi Manischewitz turned to the use of gas-fired ovens, replacing the older coal stoves being used by other Jewish bakers. The newer ovens allowed for much more careful control of the baking speed, insuring a consistent and standard quality to the matzos.
He also introduced portable traveling-tunnel ovens, and was the first to package his matzos for shipment to places beyond the immediate neighborhood of his bakery. He even began shipping his matzos overseas, to such diverse places as England, Japan, France, Hungary, Egypt and New Zealand. His bright, clean bakery would become a model for future kosher bakeries, both in America and abroad.

Matzo on the move

In 1932, the company built a second factory. Located in Jersey City, New Jersey, the plant quickly became the model for all new machine-made matzo bakeries worldwide. Closer to a much larger Jewish population than that of Cincinnati, the new factory also made distribution of the company’s product more efficient and quickly enlarged its customer base. The Manischewitz label was soon dominant in ethnic grocery stores and delicatessens in the larger East Coast cities. Thanks to the technology and efficiency of the New Jersey factory, Manischewitz was able to close down the Cincinnati facility altogether.

Same quality, more quantity

In 1940, Manischewitz produced its first Tam Tam cracker. It signaled the initial departure from its line of matzo products. About the same time, in a licensing arrangement, Manischewitz wines began to be sold throughout the country.
In 1954, the company purchased a processing plant located in Vineland, New Jersey. The Vineland facility, which has now ceased operations, manufactured all of the company’s canned and jarred products, including old familiar favorites like gefilte fish, chicken soup and borscht. The plant was primarily a hand-pack processing operation stressing careful attention to quality and flexibility. Workers there packed about 2,000,000 lbs. of fish and 1,000,000 lbs. of beets each year.

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Jamie Brown-Miller won the Manischewitz All-Star Cook-Off at the JCC in Manhattan in New York City! She was selected as the winner of the $25,000 Grand Prize from a group of 5 past Cook-Off finalists that were chosen as All-Stars for this year’s competition:

1. Joe Carver, Philadelphia, PA – Bubby’s Noodle Strudel

2. Dina Burcat, New York, NY – Latke-Crusted Chicken with Apple Cider,Mushroom & Rosemary Sauce

3. Jamie Brown-Miller, Napa, Ca – Waffled Latkes with Matzo Fried Chicken &Spicy Syrup

4. Naylet LeRochelle, Miami, FL – Halibut Couscous with Pan-Tossed Tomato,Chickpea and Oregano

5. Ronna Farley, Rockville, MD – Beef Tenderloin Puffs

Her prize consists of a beautiful trophy as well as cash, a one-year Saveur magazine subscription and a bundle of Maytag® kitchen appliances! Jamie Brown-Miller was a finalist in the 2010 Manischewitz Cook-Off competition, but not top winner. Her winning recipe, Waffled Latkes with Matzo Fried Chicken & Spicy Syrup, easily won over the panel of five judges.

Passover will also be more delicious than ever this year with two new desserts: Coconut Crisp Cookies and Pistachio Orange Macaroons. The Coconut Crisp Cookies are mouthwatering with a homemade taste just like Grandma used to make. The Pistachio Orange Macaroons are hard to resist with a crunchy Pistachio texture and tangy citrus taste that creates a unique and scrumptious holiday treat. Even better, the Pistachio Orange Macaroons, along with the rest of the Manischewitz Macaroon line, are certified gluten-free.

Also new and exciting for Passover is new Manischewitz Almond Pecan Granola, a crunchy, bite-sized blend of whole grain wheat matzo, hearty almonds, pecans and luscious cranberries. It is lightly sweetened with coconut for a delicious wholesome taste that is great for breakfast or a snack.

The Manischewitz Brand was founded in a small bakery built to make Passover matzo in1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitzopened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move pavedthe way for the introduction of new products like Tam Tam® Crackers, Chicken Soup,Noodles, Gefilte Fish and much more. The company offers a diverse line of specialtykosher food products that cover over 60 different categories.

For more information, log onto www.manischewitz.com

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For the past seven years, the Manischewitz All-Star Cook-Off contest had searched the country for the tastiest and most creative kosher recipes prepared by at-home cooks. This live Cook-Off happens in front of an esteemed panel of judges consisting of food media and other culinary experts. The 2014Manischewitz All-Star Cook-Off featured top competitors from previous Cook- Off events in a head-to-head competition for a second chance to win the Grand Prize. Each finalists was invited to submit a new recipe with kosher guidelines having no more than nine ingredients including one of the Manischewitz all-natural broth flavors, (turkey, chicken reduced sodium chicken, beef or vegetable, plus one additional Manischewitz product.

Jamie Brown-Miller won the Manischewitz All-Star Cook-Off at the JCC in Manhattan in New York City! She was selected as the winner of the $25,000 Grand Prize from a group of 5 past Cook-Off finalists that were chosen as All-Stars for this year’s competition:

1.

Joe Carver, Philadelphia, PA

– Bubby’s Noodle Strudel

2.

Dina Burcat, New York, NY
–

Latke-Crusted Chicken with Apple Cider,

Mushroom & Rosemary Sauce

3.

Jamie Brown-Miller, Napa, Ca –

Waffled Latkes with Matzo Fried Chicken &

Spicy Syrup

4.Naylet LeRochelle, Miami, FL- Halibut Couscous with Pan-Tossed Tomato,

Chickpea and Oregano

5. Ronna Farley, Rockville, MD – Beef Tenderloin Puffs

Her prize consists of a beautiful trophy as well as cash, a one-year Saveur magazine subscription and a bundle of Maytag® kitchen appliances! Jamie Brown-Miller was a finalist in the 2010 Manischewitz Cook-Off competition, but not top winner. Her winning recipe, Waffled Latkes with Matzo Fried Chicken & Spicy Syrup, easily won over the panel of five judges.

Passover will also be more delicious than ever this year with two new desserts: Coconut Crisp Cookies and Pistachio Orange Macaroons. The Coconut Crisp Cookies are mouthwatering with a homemade taste just like Grandma used to make. The Pistachio Orange Macaroons are hard to resist with a crunchy Pistachio texture and tangy citrus taste that creates a unique and scrumptious holiday treat. Even better, the Pistachio Orange Macaroons, along with the rest of the Manischewitz Macaroon line, are certified gluten-free.

Also new and exciting for Passover is new Manischewitz Almond Pecan Granola, a crunchy, bite- sized blend of whole grain wheat matzo, hearty almonds, pecans and luscious cranberries. It is lightly sweetened with coconut for a delicious wholesome taste that is great for breakfast or a snack.

The Manischewitz Brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam® Crackers, Chicken Soup, Noodles, Gefilte Fish and much more. The company offers a diverse line of specialty kosher food products that cover over 60 different categories.

For more information, log onto www.manischewitz.com

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