Designed to empower people with multiple myeloma (MM), MM Told True highlights the stories of those with the disease, bringing them to the forefront through spoken or visual art. In her thought-provoking poem, Jae tells the story of Oya – a committed father, podcaster, aspiring musician and advocate for health equity in the Black community – who was diagnosed with MM in 2017, despite difficulty having his concerns taken seriously.

Since his diagnosis, Oya has become an outspoken member of the MM community, with the hope that others will reach a quicker diagnosis and feel supported through treatment.

MM is a currently incurable cancer of plasma cells in the bone marrow with over 34,000 new cases estimated to be diagnosed in 2023. Even with treatment, the disease tends to relapse – meaning symptoms come back after temporarily improving – or progress.

Patients report feeling like they’re inside a maze, as promising treatment paths repeatedly hit a wall. MM disproportionately impacts ethnic and racial minority groups in incidence, onset and outcome, with Black patients twice as likely to die from the disease compared with white patients.

MM Told True not only illustrates patient stories, but also provides tools and information about MM – so people living with the disease can feel educated and empowered against this relentless blood cancer.

The next phase of the campaign involves encouraging others affected by MM to share their unique stories on MMToldTrue.com, whether it comes in the form of a personal photo, a powerful message or something else that expresses how they feel. These lived experiences can serve as inspiration for people with MM and their care partners.

On March 2, Oya and Jae will be available to discuss how they came together to create meaningful art from Oya’s story, his experience living with MM, and how others can share their own stories and find support through the MM Told True website.
Interview courtesy: Pfizer Inc.

The post March is Myeloma Action Month A NEW MULTIPLE MYELOMA (MM) CAMPAIGN “MM Told True” BRINGS PATIENT STORIES TO LIFE THROUGH ART appeared first on Good News!.

The calendar year will be filled with promotions and innovations leveraging the iconic brand and the M&M’S® Characters – America’s most beloved “Spokes Creatures.”1 M&M’S® Brand is the #1 global confectionery brand and is growing twice as fast as the category.2

During the Celebration, Mars Chocolate North America is showcasing M&M’S® Brand Chocolate Candies in fun and exciting ways across all initiatives. The 75th Anniversary is raising awareness of the brand’s quality and irresistibility, expanding usage occasions, increasing household penetration and driving sales growth.

Below are a few of the program highlights.

M&M’S® Brand To-Go Bottles
New M&M’S® Brand To-Go Bottles make it easy for consumers to take America’s favorite candy everywhere they go. The innovative, re-closable and reusable bottles each contain 3.5 ounces of M&M’S® Brand Candies. Available in two varieties — M&M’S® Brand Milk Chocolate Candies and M&M’S® Brand Peanut Chocolate Candies – the bottles are adorned with the smiling faces of beloved M&M’S® Characters Red and Yellow. (November 2015, $2.50 – $3.50)

M&M’S® Brand “Vote For Your Favorite Peanut”
M&M’S® Brand adds colorful fun to the 2016 election season! Four M&M’S® Brand Chocolate Peanut varieties – Chili Nut, Honey Nut, Coffee Nut and Original Peanut – will go head-to-head in a consumer promotion to determine America’s Favorite Peanut. Throughout the voting period of March 1 to June 17, consumers are encouraged to purchase each flavor and vote for their favorite via text and the M&M’S® Brand Facebook page. The winning flavor will be available as open stock in August 2016 and in mixed display cases in early Septemeber 2016.

M&M’S® Brand Movie Ticket Mania
Just in time for summer’s peak movie season, Mars Chocolate North America premieres M&M’S®Brand Movie Ticket Mania in May 2016. Headlined by M&M’S® Brand and co-starring SNICKERS®, MILKY WAY® and TWIX® brands, Movie Ticket Mania delivers up to $600,000 in movie prizes with two ways to win. Consumers can purchase three M&M’S® Brand Medium Bags to garner one free movie ticket, or they can win instantly by purchasing select M&M’S®, TWIX®, SNICKERS® and MILKY WAY®Singles and texting to win tickets and movie rewards.

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