We All Play a Part in Energy Conservation
October is Energy Action Month. It’s the time of year when we turn our attention toward the importance of energy conservation and resiliency. The call to save energy can reach everyone this October, from Soldiers to civilian employees to families. The U.S. Army Reserve is leading that call because conservation advances their mission, protects communities and empowers Soldiers to charge ahead.

From the electricity that powers Army Reserve facilities, to the fuel that powers their vehicles, energy touches nearly every aspect of the Army Reserve’s mission. Conserving power can help protect our energy future.

However, we all face threats to our energy security; from increasing global demands to natural disasters, fluctuating fuel costs and innovative adversarial attacks like cyber weapons. Conservation helps ensure Soldiers have the energy they need, when and where they need it, to accomplish their missions – at home and abroad, now and in the future. The Army Reserve is also focused on prioritizing energy and water security requirements to ensure Soldiers always have available, reliable power and water to continuously sustain critical missions.

Energy Action Month is an opportunity for the Army Reserve Energy Program to help the public understand the important role everyone can play in energy conservation and resiliency and offer practical, smart energy tips that everyone can implement in their daily lives.

Simple ways for everyone to reduce their energy footprint include:
 Weathering your home to eliminate air leaks and adding insulation
 Replacing your incandescent light bulbs with energy efficient compact fluorescent lights (CFLs) or light emitting diodes (LEDs)
 Creating a more energy efficient office by using natural light wherever possible
 Powering down computer monitors at end of each day
 Unplugging electronics that aren’t in use for extended periods and using power strips
 Recycle packaging materials like paper and cardboard, as we continue to increase shipping supplies to our homes
 Adjusting your thermostat to 68 degrees during the fall and winter and 78 degrees in the spring and summer

Colonel Daniel Cederman, Director, Army Reserve Installation Management Directorate will be available to help your audience learn more about reducing their carbon footprint. COL Cederman will also discuss the energy conservation innovations employed by the U.S. Army Reserve and how the public can similarly do their part to reduce energy waste.

Interview courtesy: U.S. Army Reserve

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Living healthy starts with you. And it starts here.

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A national study, conducted by Frank N. Magid Associates, will be released at the Consumer Electronics Show in Las Vegas starting January 4. The study clearly shows that VR has the attention of a large part of the American public. A majority of consumers (56%) who play any type of game (70% of the U.S.), aged 8-64, have heard of virtual reality.

While many companies are coming out with VR devices, some are better known than others. Among those VR devices, American gamers are aware the Oculus Rift at 25%, Samsung VR Gear at 21%, PlayStation VR at 20%, and Google Cardboard at 17%.

A quarter (24%) of the gamer respondents in this survey said they were “very interested” in “Virtual Reality Experience in the home.” A similarly sized group at 23% said they were “interested” in VR. So 47% of the respondents are very interested or interested in VR . This is a large population of Americans with strong positive interest in VR.

Among those interested in VR the number one type of content desired in VR was movies and TV (66%), followed by console/PC gaming (59%), music videos (41%), travel (39%), and sports (38%). When Facebook bought Oculus it was suggested VR would become a new platform for social networking. Many Americans (34%) interested in VR believe that social networking will be an important application for VR.

Mike Vorhaus, President of Magid Advisors, who released the data at the Consumer Electronics Show said, “In these super early days of Virtual Reality, it is certain that many American consumers are primed to try this new technology/media platform. I was impressed by the strong interest shown by consumers in not just gaming, but also many mainstream content areas.”

About Magid Media Futures 2015

Magid Media Futures is a nationally representative online survey of 2,400 consumers ages 8-64. The sample is matched to the US Census. The study evaluates media attitudes and behaviors of consumers as it relates to devices, video, TV, gaming, social networking and more. The data was collected from July 30 – August 5, 2015. A high quality online research panel and data collection firm was used for recruitment and data collection. The margin of error at 95% confidence for the total sample is +/- 2%.

About Frank N. Magid Associates

Frank N. Magid Associates, Inc. is a leading research-based consulting firm that has been studying the evolving media landscape and its impact on consumer behavior for almost 60 years. Interviewing millions of consumers each year, Magid leverages its consumer insights to help investors and brands anticipate market shifts and identify growth opportunities. Magid serves clients through offices in Minneapolis, New York, Los Angeles, Chicago, Dallas, Atlanta, and Marion, Iowa.

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