News and Notes from Commit Media

admin — Thu, 24 Oct 2013 15:14:22 +0000

New Clients

We’re very excited to announce The Wilderness Society as a new client – we will be helping them with a campaign around the 50th Anniversary of The Wilderness Act.

Impact

We worked with our client Catapult, the first crowd-funding platform dedicated to women and girls’ empowerment, to partner with the

Gucci Foundation on an international campaign called Chime for Change. The campaign raised $3.9M through a June concert held in the UK starring

Beyonce, JLo, Mary J. Blige and Florence and the Machine, with all funds allocated to 210 projects in 81 countries through Catapult. Stay tuned for more projects and events in the year ahead.

Highlights

We recently produced a short promotional film for St. Damien Hospital in Haiti. Funds poured in to the hospital following the January 2010 earthquake, allowing it to go from treating 25,000 kids annually to 90,000 but now, nearly four years on, it is facing a major funding gap and risks turning away 25,000 children this year.

This month, we arranged for several notables to film thank you messages for President and Mrs. Carter to commemorate 30 years of helping Habitat for Humanity build, rehabilitate and repair homes. Jon Stewart, Al Gore, Gary Sinise, Sarah Jessica Parker, Lynn Anderson and the Indigo Girls shared heartfelt tributes for a video that will air during the upcoming 2013 Jimmy and Rosalynn Carter Work Project.

Thought Leadership

TedX UN Plaza, which brought together thought leaders and emerging pioneers to explore a multidisciplinary approach to Bravery in our world today. Other participants included the founder and CEO of 5-hour Energy, a gold-medal winning Paralympic swimmer, the first woman to win the Academy Award for Best Animated Feature and a rock band made up of three 10-year olds. Paul’s speech, which mentioned several Commit clients, can be seen here: TedX
A brand strategy workshop on behalf of the United Nations’ Institute for Agricultural Development, the “most effective United Nations agency you’ve never heard of.” Other participants included luminaries from public relations, academia, advertising, film, technology and the private sector.

eye2ear

Paul is currently advising River Road Entertainment on the music for two upcoming films, 12 Years A Slave, starring Brad Pitt, Chiwetel Ejiofor and Michael Fassbender and Love & Mercy, starring Elizabeth Banks and John Cusack.

Stay Connected

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LAVAZZA INTRODUCES NEW SPECIALTY COFFEE LINE

admin — Wed, 02 Oct 2013 21:35:19 +0000

Four expertly crafted blends launching in U.S. and Canada

New York, New York (May 14, 2013) – Launching exclusively in North America this fall, Lavazza – Italy’s Favorite Coffee – debuts a distinct line of four specialty blends: Gran Aroma, Classico, Gran Selezione, and Perfetto.

At the heart of Lavazza’s story is a single family’s passion for coffee. Beginning with Luigi Lavazza, in 1895, four generations of the Lavazza family have devoted themselves to continuous innovation, creation and sharing of authentically Italian espresso and coffee experiences.

Ennio Ranaboldo, CEO of Lavazza North America, says, “Lavazza has placed a strong focus on this launch in the U.S. and Canada, two growth markets of strategic importance for us. Using our specific procurement, roasting and blending expertise in Italy, and with the help of massive consumer research and testing in North America, we have started this line of truly outstanding blends that deliver on superior flavor expectations.”

The new line consists of beans from a variety of carefully selected origins, blended and roasted with dedicated processes, to result in a range of flavor intensity and taste profiles:

• Gran Aroma: Medium roast, smooth & aromatic, with citrusy notes
• Classico: Medium roast, rich & full-bodied, with hints of dried fruit
• Gran Selezione (100% Rainforest Alliance certified coffee): Dark roast, intense and chocolaty
• Perfetto: Espresso roast, dark and velvety with a lingering caramel finish

The new packaging – unique in design, shape and materials – embodies the core value, and promise to the coffee lover, of the Lavazza brand: “Italian passion in every cup”. With an easy opening/easy closing feature, it ensures unmatched quality and constant freshness in every bag.

Lavazza’s specialty coffee blends will be available nationally, in September 2013. (SRP: $9.99 / 12oz pack)

Let our passion be your pleasure!

For more information about Lavazza, please visit: http://www.lavazza.us

About Lavazza
Lavazza, founded in Turin, Italy, in 1895, has been family-owned and managed since its inception. Today, Lavazza is Italy’s favorite coffee, one of the leading brands in Europe, the sixth largest roaster in the world and a global provider of espresso, coffee and single-serve systems for the Home and Out-of-Home markets. Its North American headquarters are based in New York City.

The post LAVAZZA INTRODUCES NEW SPECIALTY COFFEE LINE appeared first on Good News!.

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LAVAZZA INTRODUCES NEW SPECIALTY COFFEE LINE