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Last Wednesday, We Don’t Have Time inaugurated our brand-new, in-house broadcasting studio with a We Can Do It network meet-up. Dozens of climate-conscious leaders both at our headquarters and online joined us as we hosted presentations on three critically important recent reports:

• The Lynxeye Purpose Index 2025 – A global study about the advantages of purpose-driven business
• Staying the Course: CFOs & the Green Transition – A unique survey of 500+ CFOs.
• Exponential Business Playbook – The how-to manual for leaders committed to acting in accordance with the Paris Agreement 1.5ºC warming target

It was an evening of lively discussions, inspiring ideas, and festive community building. We are certainly even more excited to continue pushing the message of urgent climate action, and we can’t wait to debut this fantastic new resource to our wider audience soon.

What would you like to see us broadcast next from the studio? Reply to our newsletter with your ideas.

Watch the highlights­

We Don’t Have Time Joins 40,000 

Change-Makers in Paris—Will You Be There?

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A decade after the Paris Agreement, climate action is more urgent than ever, and the City of Light is still the place where hope endures.

ChangeNOW, the world’s largest event dedicated to climate solutions, is where bold ideas become reality. As the official media partner, We Don’t Have Time is bringing you exclusive coverage of this landmark event, where history-makers and innovators converge to drive the next decade of climate progress.

While we’ll be broadcasting live, nothing compares to being there in person. ChangeNOW isn’t just a conference—it’s an experience. And as a We Don’t Have Time subscriber, you have a 30% discount to experience three transformative days—April 24-26—of groundbreaking innovations, high-impact policy discussions, and inspiring talks from boundary-pushing global leaders.

Are you one of the thousands of attendees at ChangeNOW looking to showcase your innovative climate solution? Do you need access to exclusive events? Our mobile broadcasting studio may be the platform you’re looking for! Get in touch to start the collaboration.

And if you’re a Chief Sustainability Officer, you won’t want to miss the exclusive CSO Reception—an invite-only gathering of the TOP 100 CSOs, where influential leaders will exchange ideas and forge powerful collaborations.

Paris is calling—secure your ticket now and be at the forefront of the movement.

Use the code CN25PARTNERXWDHT to get 30% discount on your ticket!

Get you ChangeNOW discount­

Contact us about collaborations
at ChangeNOW 2025­

for more info, go to https://r.sib.wedonthavetime.org/mk/mr/sh/7xYEvjyWS1dhUcIjK1aZzOv7XqBROJV/Y8qwn-3pUabS

The post Back Where It All Began—Join Us in Paris for What Comes Next appeared first on Good News!.

“Does your marketing team talk about impressions, clicks, and likes on Facebook more than cost-per-sale, and return on marketing investment?,” Donohoe asks in his debut book, The CEO’s Digital Marketing Playbook; The Definitive Crash Course and Battle Plan for B2B and High Valve B2C Customer Generation.

“If the answer is yes, you are setting money on fire,” Donohoe quips.

Welcome to the candor of a man who offers the C-suite of America’s high-end brands a focused look at what many companies fail to understand or execute when it comes to digital marketing. He explains, in his new book, how to fix what’s not happening in a company’s marketing and sales funnel, especially for companies that sell B2B or high end B2C.

“Digital advertising is the best, most cost-effective vehicle to win new business in B2B and high-value B2C,” says Donohoe, whose digital advertising agency has been on the Inc. 500 list and won an E&Y Entrepreneur of The Year Award, among others.

He boils down his prescription to four essential things that he calls The Core Four, and eight more areas he labels The Advanced Eight once the fundamentals are in place. He clearly details how a company should spend marketing dollars to drive more customers and revenue – and to do so profitably. His play book is geared towards billion dollar corporations to small businesses, both which frequently don’t execute on the essential, must-have arrows in the quiver of digital marketing.

Donohoe shares his strategies, tips, and insights on:
• The four essential digital marketing campaigns that every company in the world needs to run.
• How to focus all marketing conversations on things that deliver immediate ROI – and why clicks, retweets, and likes are not nearly as important as how much marketers talk about them.
• How to prioritize the major digital channels efficiently – search engines, social networks, display advertising, email campaigns.
• Why there is a 99% chance your company is not deploying the most simple, profitable campaigns and marketing tactics to compete in the 21st century.
• The key questions all CEOs need to be asking their company’s marketing leadership.
• Why and how terms such as PPC, SEO, and SEM are misused, misunderstood, and miscalculated.
• If you care about profitable marketing, you must use Google, Bing, Facebook, Instagram and YouTube and stop talking about any other digital channel.
• What needs to go into today’s ad creative in order to break through the clutter.
• Why tech terms and digital tools confuse most CEOs and CMOs – leading them to underperform and mismanage.
• The trends, challenges, and changes of the digital marketing landscape.
• What needs to be on a must-have, high-level strategy checklist for every company on Earth.

“This book is about creating new, or engaging with current, customers and driving more revenue and profit, and the methods, tech, ad channels, and work that it takes to do those things all day, every day,” says Donohoe. “Sometimes they’re not sexy, but they definitely work.”

The relatively cheap, easy, and most profitable types of things companies should be doing include:
• Advanced tradename search engine advertising on Google and Bing.
• Advanced social media advertising via Facebook/Instagram.
• Using digital advertising to nurture leads and customers can lift ROI by more than 35%.
• Stop treating email as if it can get you new customers.
• The use of landing pages versus your homepage.

“I fear that a huge percentage of a CEO’s or CMO’s marketing mindshare, let alone the stuff that employees in marketing departments really do on a daily basis, are focused on things other than activities directly tied to customer generation, revenue and profit.”

The CEO’s Digital Marketing Playbook highlights what does and does not work well in digital marketing and advertising. It could all change tomorrow, but for CEOs and CMO’s looking to execute smart, cost-effective digital campaigns for today’s marketplace, Donohoe provides us with the tools, insights, and strategies to succeed.

The post CEO’s Digital Marketing Playbook. Tom Donohoe, the CEO and founder of Level.Agency appeared first on Good News!.