ZAZ10TS Gallery presents Fractured, a solo
exhibition by interdisciplinary artist Yuli Aloni
Primor, on view March 26 – June 21, 2026, in
Times Square. Installed in the gallery and
extending into the public sphere through the
ZAZ Corner digital billboard in Times Square,
the exhibition places an intimate visual language
within the accelerated rhythm of public urban
space. The two contexts exist in productive
friction: the private made monumental, the
monumental made vulnerable. The exhibition
extends from gallery space into one of the
world’s most visible urban screens.
The work draws on two traditions of repair—Kintsugi, the Japanese practice in which broken
ceramics are reconstituted with gold so the fracture becomes its most radiant element, and
Tikkun, the Jewish ethical imperative to mend a broken world. Together, they form a politics of
visibility: an insistence that the seam be acknowledged rather than erased.
Working between digital technologies and oil painting, Aloni Primor constructs a feminine
mythology suspended between personal history and cultural narrative, between psychological
interiority and public surface. Identity here is neither stable nor given. It is continually
negotiated, fractured, and rebuilt through the tension between external expectation and inner
experience.
As the artist reflects, “The fracture is not failure. It is where the interior becomes visible—where
the private mythology of a woman presses outward into form.”
Within a city that continues, almost against its own velocity, to insist on gestures of human
presence, Fractured proposes that repair is not restoration. It is transformation, and the
fracture, made visible, becomes the work itself.
Alongside the gallery exhibition, the work will also be programmed on the ZAZ Corner
Billboard as part of the In Between programming from March 26 to April 24, 2026. Displayed in
15-second intervals on a large LED screen at the intersection of 41st Street and 7th Avenue,
the work enters the visual landscape of Times Square, introducing moments of reflection.
ZAZ10TS GALLERY · 10 Times Square (1441 Broadway) · New York, NY 10018 · www.zaz10ts.com
Exhibition Page: www.zaz10ts.com/fractured
Contact: Limei Wang, Director, ZAZ10TS | limei@zaz10ts.com
ABOUT THE ARTIST
Yuli Aloni Primor is an interdisciplinary artist working across sculpture, painting, video, and
installation. Her practice explores identity, memory, and technological transformation through
a feminist lens. A Scholar-in-Residence at Silver Art Projects, she has exhibited widely and
examines fracture and repair in shaping feminine mythologies. https://yulialoni.com
ABOUT ZAZ10TS
ZAZ10TS is a cultural initiative that brings art into the public sphere at 10 Times Square in New
York City. Through exhibitions in the building’s lobby, the ZAZ10TS Gallery showcases artists of
all backgrounds and abilities. ZAZ Corner, a dedicated program, features artwork on its façade
billboard in the heart of Times Square. Conceived by Tzili Charney, its mission is to integrate
art into public spaces and daily life. www.zaz10ts.com
QUICK FACTS:
Fractured: Yuli Aloni Primor
Date: March 26 – June 21, 2026
Address: ZAZ10TS Gallery
10 Times Square, 1441 Broadway
New York, NY 10018
Opening Reception:
Thursday, March 26, 6:00–8:00 PM
RSVP: https://tinyurl.com/2rajuvzp

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