Ever worry that shiny new deal on the store shelf might be a big dud? For the first time, 100,000 Americans have taken out the guesswork from the grocery aisle. An award that gets people to vote on the best and most innovative products of the year has now come to the U.S.

Trusted for more than two decades in Europe, the Product of the Year (POY) award enrolls 100,000 consumers to review, vote and ultimately guide shoppers on the best new products each year. The distinctive red POY logo then serves as a shortcut for shoppers in the supermarket, saving time and money. Americans will start seeing the logo for the first time this year.

The Product of the Year award is the worlds largest and most representative consumer vote on product
innovation. It was established 22 years ago in France, and it currently operates in 28 countries worldwide.

Americas Supermarket Guru Phil Lempert will unveil what Americans thought were the most innovative
products being introduced in 2009 across various categories from food to personal care to household
products.

ABOUT PHIL LEMPERT, The Supermarket Guru

phil@supermarketguru.com www.productoof theyearusa.com

Known as The Supermarket Guru , Lempert is one of Americas leading consumer trend-watchers and analysts. Lempert is recognized on television, radio and in print. He is the food trends editor and correspondent for NBC News Today show, where he reports on consumer trends, food safety and money-saving tips, as well as showcases new products. He makes monthly appearances on ABCs The View, and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country. Lempert is also the author of a number of books, including Being the Shopper and Healthy, Wealthy & Wise. For more info, go to www.supermarketguru.com.{enclose phil_lempert_02.mp4}

The post Supermarket Guru Phil Lempert appeared first on Good News!.