New York, New York (May 14, 2013) – Launching exclusively in North America this fall, Lavazza – Italy’s Favorite Coffee – debuts a distinct line of four specialty blends: Gran Aroma, Classico, Gran Selezione, and Perfetto.

At the heart of Lavazza’s story is a single family’s passion for coffee. Beginning with Luigi Lavazza, in 1895, four generations of the Lavazza family have devoted themselves to continuous innovation, creation and sharing of authentically Italian espresso and coffee experiences.

Ennio Ranaboldo, CEO of Lavazza North America, says, “Lavazza has placed a strong focus on this launch in the U.S. and Canada, two growth markets of strategic importance for us. Using our specific procurement, roasting and blending expertise in Italy, and with the help of massive consumer research and testing in North America, we have started this line of truly outstanding blends that deliver on superior flavor expectations.”

The new line consists of beans from a variety of carefully selected origins, blended and roasted with dedicated processes, to result in a range of flavor intensity and taste profiles:

• Gran Aroma: Medium roast, smooth & aromatic, with citrusy notes
• Classico: Medium roast, rich & full-bodied, with hints of dried fruit
• Gran Selezione (100% Rainforest Alliance certified coffee): Dark roast, intense and chocolaty
• Perfetto: Espresso roast, dark and velvety with a lingering caramel finish

The new packaging – unique in design, shape and materials – embodies the core value, and promise to the coffee lover, of the Lavazza brand: “Italian passion in every cup”. With an easy opening/easy closing feature, it ensures unmatched quality and constant freshness in every bag.

Lavazza’s specialty coffee blends will be available nationally, in September 2013. (SRP: $9.99 / 12oz pack)

Let our passion be your pleasure!

For more information about Lavazza, please visit: http://www.lavazza.us

About Lavazza
Lavazza, founded in Turin, Italy, in 1895, has been family-owned and managed since its inception. Today, Lavazza is Italy’s favorite coffee, one of the leading brands in Europe, the sixth largest roaster in the world and a global provider of espresso, coffee and single-serve systems for the Home and Out-of-Home markets. Its North American headquarters are based in New York City.

The post LAVAZZA INTRODUCES NEW SPECIALTY COFFEE LINE appeared first on Good News!.

She is talking about the importance of getting vaccinated. As a former school nurse and now as Executive Director of the National Association of School Nurses, Donna has emphasized the importance of up-to-date immunizations for students, but it’s also important for their families, including adult family members.

It’s the holiday season, a time when families and friends get together and celebrate. Given the time of year and holiday gatherings, you and your loved ones could be in close contact with other people and become exposed to vaccine-preventable diseases, or spread them yourself. Take advantage of the holiday break to check with your healthcare provider to make sure you and your family are up-to-date on your vaccinations to help stay healthy.

NASN is working together with GlaxoSmithKline to encourage families to take advantage of the holiday break or make it a goal for the New Year to schedule an appointment with your healthcare provider and make sure you and your family’s vaccinations are up-to-date.

Vaccines are an important part of helping you and your loved ones stay healthy in 2012 so please take advantage of the opportunity to speak with Donna Mazyck on the 15th of December for you and your listeners. There are many reasons to make sure you and your family are up-to-date on your vaccinations. To find out more, talk to a school nurse or your healthcare provider.

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