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July/August 2025

Newsletter

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https://tinyurl.com/Keeling-Curve-Prize

Terraformation is just one of 10 organizations recognized by the Global Warming Mitigation Project (GWMP) as winners of the 2025 Keeling Curve Prize (KCP). The Keeling Curve Prize — overseen by GWMP, a Brooklyn Story Lab partner — supports organizations developing practical, scalable answers to the climate crisis.

This year, the 10 winning organizations were announced by Jacquelyn Francis, Founder and Executive Director of GWMP, at the TED Countdown Summit main stage in Nairobi, Kenya, awarding $50,000 to each project to help expand their impact in the fight against climate change.

Learn more about the 10 winning organizations — and GWMP — here.

Travel 200 miles from any country’s shoreline and you enter the “High Seas,” the UN’s designation for international waters. The High Seas might as well be the Wild West, as there are few laws that govern this territory, which covers 43% of Earth’s surface (the ocean itself covers 71%). That chaotic lack of law jeopardizes the future health of the ocean, including the Blue Economy: the food that 3 billion people globally count on, and the economic opportunities on which 11% of the planet depends.

Elephant Mothers Elephants are a matriarchal species. This year, World Elephant Day (August 12) is honoring both the matriarch elephants AND the women conservation leaders and rangers in communities in Africa and Asia who are working to protect them.

EXCLUSIVE OFFER FOR BROOKLYN STORY LAB READERS Expert Fundraising Offer for BSL Readers Fundraising is expensive. Yes, it takes money to make money, and hiring a consultant can be hugely impactful, but doing so can also be costly. For startups or small nonprofits already reeling from the shock and awe of recent political events, that can create a barrier to entry that has existential implications. Our strategic partners at boutique fundraising firm Hudson Ferris have come up with a dynamic solution: a new platform called Margaret, which democratizes the fundraising experience at an affordable price point (hundreds a month as opposed to thousands). Membership offers unlimited fundraising questions from experts in the field via the platform. Margaret already includes partners such as Civic Hall (which has 62,000 members), fundraising CMS platform Arreva, and donor-research tool DonorAtlas, the latter two of which have integrated Margaret into their platforms. To learn more about Margaret — and a special introductory package for the Brooklyn Story Lab community — visit here. Take a Video Tour of Margaret

July/August Calendar Though the new Administration has banned references to many, there are social-awareness days or tentpole events every month that can help organizations like yours connect to a larger, purpose-driven audience. By creating content connected to these key dates, you have the potential to create viral experiences. Here are the global dates that stand out to us in July and August. 6/30-7/3: Green Climate Fund Board Meeting (Port Moresby, Papua New Guinea) 6/30-7/3: International Business Forum (Seville, Spain) 6/30-7/4: SDG Investment Fair (Seville, Spain) 7/6-7/7: BRICS Summit (Rio de Janeiro, Brazil) 7/7-7/11: Montreal Protocol, 47th Meeting (Bangkok, Thailand) 7/7-7/25: International Seabed Authority Assembly (Kingston, Jamaica) 7/8-7/11: AI for Good Global Summit (Geneva, Switzerland) 7/11: World Population Day 7/12: International Day of South-South Cooperation 2024 7/12: International Malala Day 7/14-7/23: UN High-Level Political Forum on Sustainable Development (New York, U.S.) 7/17: Day of International Criminal Justice 7/18: Nelson Mandela International Day 7/27-7/29: UN Food Systems Summit Stocktake (Addis Ababa, Ethiopia) 7/29: International Tiger Day 7/31: World Ranger Day 8/5-8/8: UN Conference on Landlocked Developing Countries (Awaza, Turkmenistan) 8/9: International Day of the World’s Indigenous Peoples 8/10: World Lion Day 8/12: International Youth Day 8/12: World Elephant Day 8/19: World Humanitarian Day 8/20: World World Mosquito Day Day 8/23: International Day for Remembrance of the Slave Trade and Its Abolition 8/24-8/28: World Water Week (Stockholm, Sweden) 8/26: Women’s Equality Day 8/27: World Lake Day 8/29: International Day Against Nuclear Tests Ask us how to create noteworthy content that connects with these dates for your purpose-driven organization or brand — or how to get more attention for your social media, digital media, or feature stories. Contact Us Let’s Tell Your Story Brooklyn Story Lab is a globally focused media consultancy that creates content solutions for purpose-driven organizations, with a particular focus on their social good commitments. Our work is aligned with the United Nations’ Sustainable Development Goals — a blueprint for making sure no one on the planet is left behind. If you would like your purpose-driven project to reach new audiences and deliver more impact, we’d love to help you tell the story through our Content Solutions:   Articles and Impact Stories Brand Strategy Campaign Ideation and Execution Content Strategy and Storytelling Fundraising Collateral and Strategy Newsletters Op-Eds and Thought Leadership Podcasts: Audio and Video Seminars, Panels, and Moderated Events Social Media Campaigns and Events Storytelling Workshops Strategic Partnerships Video: Longform and Short Web Design and Development Please send us more information about your project so we can help you get started. Fill out our contact form here, or email info@brooklynstorylab.net.   Get in Touch

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#abbott #ryanlakin #lifesaving #lifesavingtips #goodnews

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CDC reports that an estimated 41% of U.S. adults delayed or avoided medical care during the pandemic.

And according to a 2021 article, breast, colorectal, and cervical cancer screenings dropped by more than 80% during the pandemic. While screenings have since improved, they have not returned to normal levels. These missed screenings mean people will be diagnosed at a later stage of cancer when it’s more difficult to treat, and experts have predicted these delays will result in an excess of 10,000 deaths from breast and colorectal cancer alone.

CDC urges Americans not to wait for symptoms when it comes to cancer, including breast, cervical, colon and lung cancers. The CDC Foundation and its Preventing Infections in Cancer Patients program developed a PSA, poster campaign, and a Cancer Screening Guide to help educate and encourage people to get cancer screening tests that can prevent or detect cancer early. Many of those resources are also available in Spanish.

In honor of National Cancer Survivors Day, CDC’s Dr. Lisa Richardson discusses the need for Americans to return to their routine healthcare appointments, cancer screenings, and cancer treatments.

Lisa Richardson, MD, MPH, is the director, Division of Cancer Prevention and Control at the Centers for Disease Control and Prevention (CDC).

Interview is courtesy: CDC Foundation

www.preventcancerinfections.org
www.cdc.gov/cancer

#drlisarichardson #june5 #nationalcancersurvivorsday #cancer #cancerscreening #savinglives #cdc #helping #treatment #healthcare #findingcancerearly #prevention

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#patrice #washington #tax #taxes #learn #avoid #surprises #bills #refunds #tips #money #saving #strategies #tv #financial #expert #author #real #answers #women #stressful #americans #win #games #smartypig #trustinwil #espon #tipsontv #rainy #day #critical #concerns #pays #procrastination #planning #restoring #new #york #post #cosmopolitan #essence #magazine #timely #surviving

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STEPHANIE OSWALD, Editor-In-Chief of TRAVELGIRL Magazine, Award-Winning International Travel Expert

Segment Description:

Travelling is medicine for the soul. However, It can be tempting to feel stressed, overwhelmed and intimidated by the idea of leaving life’s comforts at home. But thankfully, TravelGirl Steph comes to the rescue. Travel reporter and Travelgirl Magazine Editor-in-Chief Stephanie Oswald is on hand with insider tips to help keep your mind, body and spirit in full working order and stay healthy while travelling.

In addition, Stephanie welcomes viewer questions, LIVE or e-mailed to her ahead of time. Stations with specific viewer questions should send them to travelgirlsteph@gmail.com and include your station’s location and ID.

More About Stephanie Oswald:
As the Editor-in-Chief of travelgirl magazine, a Web Correspondent for The Weather Channel, and seasoned travel correspondent for CNN, she has reported on everything from stress-relieving spa treatments and unique escapes around the world to the human side of a hurricane. She is the co-founder of travelgirl — the first national travel magazine to launch after the events of 9/11. The travel and lifestyle publication was chosen by industry leader Mr. Magazine as one of the “most notable” launches of 2003. Oswald is a native New Yorker who spent 13 years globetrotting as CNN’s travel correspondent and host of the weekend program, CNN Travel Now. In 2003, she also launched a groundbreaking series called The Weather Channel Road Crew that showcased the “fun” side of weather. In 2004, she filed written and audio reports during Hurricanes Ivan and Jeanne as the very first Web Correspondent for Weather.com. As anchor and correspondent for CNN Travel Now, a weekly program on worldwide destinations, travel trends and cuisine, Oswald specialized in adventure travel, filing reports from Europe, South America, Asia and the Caribbean. One series took her into the depths of Papua New Guinea for a rare and eye-opening look at the Huli Wigmen. Her reports also appeared on CNN Headline News, CNN in-flight programming for Delta Air Lines, CNN International and the CNN Airport Network. Immediately after 9/11, she filed human interest stories on the crisis for CNN, and covered the impact on the travel industry during live studio reports on CNN Headline News.
Stephanie’s website (www.travelgirlinc.com)

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HOLIDAY FAMILY TRAVEL EXPERT: TRISH McDERMOTT

It’s no secret that traveling with children, and especially with babies, during the Thanksgiving and Christmas holidays can be exhausting and incredibly stressful. Just under 50 million Americans will be traveling for Thanksgiving this month. Families love to go home for the holidays! For traveling families, crowded airports, unwieldly baggage, long flights with cranky little ones, and hotels and vacation rentals that don’t always meet their very basic needs can be incredibly stressful.

Nationally recognized family travel expert, and co-founder of Babierge (baby + concierge), Trish McDermott, comes to the rescue. Trish will provide insider family travel tips to help you and yours overcome the challenges of holiday season travel. She will discuss everything from how to book kid-friendly accommodations, why it’s so much easier to rent baby gear (and even a Christmas tree or Menorah) at your destination than it is to lug it through the airport, how to easily and quickly get your family through the TSA checkpoint, how to survive a long flight with little ones, and how to guarantee your baby will sleep well at your vacation destination After all, holiday family travel should be a restful and relaxing vacation for everyone—even parents!

Some of the Family Holiday Travel Tips Travel Trish McDermott offers are:

• Where to stay: Book hotels and vacation rentals that meet basic baby and toddler needs. Safe, warm, quiet, equipped with a bathtub, easy access to food and diapers at a nearby store and located near a local park or play structure (or sledding hill). Bonus points if the hotel offers kid-friendly holiday activites.

• What not to pack: The lighter you pack, the easier you travel. Aim to fly with a carry-on only. Use a baby equipment rental company like Babierge to rent gear like cribs, strollers, car seats, high chairs and toys which can be delivered to your hotel or vacation rental. You can even have a pre-lit Christmas tree and stockings for your firecplace delivered.

• Christmas Gifts: Order everything online and have your Christmas gifts shipped directly to your location. Save the boxes to ship them home too.

• Baby Jet Lag: A week before you travel begin to gradually adjust your baby’s naptime and bedtime to move closer to your destination time zone. Consider a flight that takes off right around baby’s bedtime too.

• Avoid TSA Meltdowns:
1. Ask to be put in a special line for families (this often moves you to the front of the line).
2. Dress everyone in metal-free clothing and older children in shoes that are easy to remove and put back on. Children under 12 can wear their shoes during screening.
3. Explain security procedures and their purpose to your children in advance.
4. If you are holding a toddler when you go through screening and the alarm beeps, both you and your little one are subject to search. If your toddler can walk, encourage her to walk through on her own.
5. You can bring formula, breast milk and juice in greater than 3.4 ounce bottles through screening. Inform the TSA officer you are carrying them in advance and remove them from your carry-on bag for separate screening. They might get tested for explosives though. Ice packs are OK too.
.
• Survive Long Flights:
1. Try to sit near the front of the plane—it’s a quieter ride.
2. Dress your children in comfortable AND adorable clothing. Your fellow passengers will forgive super cute children for noisiness or other minor misbehaving.
3. Bring one-day’s-worth of baby food, other snacks, drinks and a change of clothing for each child and yourself—holiday flight delays are always a possibility.
4. Quiet toys keep everyone happy.
5. Your airplane tray table is a petri dish of disgusting germs. Bring a tray table cover and keep it covered during the entire flight.
• Get Some Sleep: When babies sleep well, everyone gets to rest and recharge on vacation. Do your best to replicate your baby’s and toddler’s sleep environment at home. Use a full-size wooden crib and bring the sheet your baby last slept on at home. (Don’t wash it.) This way while he may be in a new environment, his sheet smells and feels like home to him.

• Leverage The Collaborative Economy: Millennial parents will look to the sharing economy for much of their holiday travel this year. Leave the family dog with a loving family via Rover, rather than at a kennel, stay at a kid-friendly rental via Airbnb or Kid & Coe, have your car seats delivered right to the airport via Babierge and then grab a Lyft to get to your hotel.

Trish McDermott Bio

Trish McDermott is an experienced radio and television spokesperson, having honed her skills as a co-founder of Match.com and the site’s global spokesperson for ten years. She has appeared on The Today Show, 60 Minutes, NPR, Nightline and just about every radio and television program that aired segments on dating, romance and the Internet during her decade at Match.. Trish was talent for Match.com’s radio commercials and featured in onboard television program for Princess Cruise’s “Romance Department.” Now as Co-founder of the world’s largest baby gear rental platform Babierge (baby + concierge) at www.babierge.com, McDermott has developed a keen expertise about, and can speak articulately to, the pain points of family travel and how the collaborative economy is addressing them. Babierge is helping families travel to over 100 destinations in the US and Canada and opening new destinations weekly.

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ADVOCACY: How to Get Access to Life-Saving Stroke Treatments
Wednesday, May 3, Dr. Schwamm

Timing is of the essence when treating stroke – for every minute that a patient isnâ€t treated, millions of brain cells die. Dr. Lee Schwamm will discuss advancements in stroke treatment technology, the importance of getting immediate care, and share ways listeners can advocate for cutting-edge stroke care in their communities. Dr. Schwamm will also share an easy way to remember and identify the warning signs of stroke.

Suggested Questions:
• Why is timing so important when treating stroke?
• How does “telemedicine†work and how does it improve stroke care?
• What can you do to ensure your community has this type of life-saving treatment?
• Whatâ€s an easy way to identify the warning signs of stroke?
• Where can listeners go for more information?

About the Talent:
Dr. Lee Schwamm is Professor of Neurology at Harvard Medical School, and Executive Vice Chairman of Neurology at Massachusetts General Hospital, where he is the Director of Stroke Services. He also acts as Director of the Partners TeleStroke Network, a network which currently provides acute stroke consultation services to 27 rural and community hospitals in Massachusetts and Northern New England and was the first major TeleStroke network in the US.
He plays a pivotal role in the development and leadership of the American Heart Association’s National Get With the Guidelines-Stroke program, is chair of the clinical workgroup and co-chair of Mission: Lifeline Stroke. His clinical interests are stroke and cerebrovascular disease, stroke in the young, primary and secondary stroke prevention, cryptogenic stroke and unusual causes of stroke. He received his M.D. from Harvard Medical School in 1991. He completed his neurology residency in 1995 and NeuroCritical Care Fellowship in 1996, both at Massachusetts General Hospital. He is board certified in neurology, Neurocritical care and vascular neurology.

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On Sunday, March 12th, we changed our clocks ahead one hour, which means that Daylight Savings Time started and Standard Time has ended. However, the change shouldn’t stop there. The Chase Frederick project, suggests that you should also take this opportunity to NOT only change the time, but your watch too.

Aiming to challenge the paradigm of thinking that an automatic watch is only for the men’s club, the Chase Frederick project, (https://www.chasefrederick.com) is on a mission to change this perception. The luxury time-piece company is hitting the luxury fashion accessories market hard with breathtakingly designed slim, self-winding automatic watches for women. Within an industry where automatic watches are primarily bulk and well suited for men, Chase Frederick hopes to debut multiple designs, with the help of crowdfunding, that reflect vintage aesthetics with a modern, yet romantic appeal. Chase Frederick is headquartered in Indianapolis and run by husband and wife co-founders Angie and Jeremy Zimmerman, who saw a missing product within the women’s watch market. The Chase Frederick Kickstarter will run for duration of 30 days and will assist the company in launching seven different automatic watch designs with a general retail price of under $300. The company has set an overall crowdfunding goal of $20K.
Angie and Jeremy Zimmerman will be able to discuss the following The levels for the campaign and contributor gifts include:
• Contribute $30 or more for a free bracelet (Below)
• $200 Super Early Bird Contributor special for choice of one watch with stainless steel band: Pink dial, Serenity blue dial, or Silver dial. Includes $30 bracelet for free. (Limited to 100 contributors)
• $225 Super Early Bird Contributor special for choice of one watch with premium stainless steel band: Two toned gold, two-tone Rose gold or titanium. Includes $30bracelet for free. (Limited to 100 contributors)
• $225 for choice of one watch with stainless steel band: Pink dial, Serenity blue dial, or silver dial. Includes $30 bracelet for free.
• $250 for choice of one watch with premium stainless steel band: Two- tone gold, Two – tone rose gold, or Titanium. Includes $30 bracelet for free.
• $1250 Sorority/Wedding Pack: Any choice of any six watches. Includes 6 bracelets, with a $30 value each.

Chase Frederick bracelet
“The trend has shifted towards larger watch dials, and this is because many watch brands spend so much time focusing on men and not women,” says Jeremy Zimmerman. “We chose to do something very few other brands do in the watch industry; we chose to focus on creating a truly feminine piece. A timepiece is a fashion statement which should complement your wardrobe, and we felt this bold statement for women should be elegant, and feminine, something women would be proud to wear.”
A self-winding automatic reflects a more classic style with a visual impact. Chase Frederick takes much pride in their first product, a 24mm Automatic Timepiece designed and manufactured with only the finest materials and quality craftsmanship. Every part of the timepiece is the brand’s original design while working closely with manufacturers to flesh out complete engineering specifications, identifying quality materials, processes and techniques that best fit the overall vision of creating an elegant and truly feminine piece.
For more information on Chase Frederick please visit https://www.chasefrederick.com
About Chase Frederick
Chase Frederick is Fashion Design Company with an expertise in mechanical and automatic watches. Located in Indianapolis, their diverse team of fashion designers, engineers and watch experts have taken a lifetime of experiences and spent the last year perfecting the watch. The timepiece reflects something from the past, upgraded to a marveling modern sophisticated style. Set out to infuse this watch with a sense of history and tradition known for unrivaled quality and precision, the style was designed with elegance for today’s modern women. https://www.chasefrederick.com

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Coopersburg, PA (embargoed until January 5, 2016) – Creating a smarter and more connected home has never been easier. The affordably-priced Caséta Wireless smart home system from Lutron Electronics provides convenient control of lights, shades and temperature anytime, anywhere. Today, the company announced the ability to control Lutron shades using its HomeKit-enabled Caséta Wireless Smart Bridge providing users with simple, convenient control of some of the most frequently-used products in their homes.

With 20+ years of experience utilizing reliable wireless technology in connected home products, Lutron introduced the Caséta Wireless system in 2014 as an affordable connected home solution ideal for smaller areas.

Now Use Siri to Control Lutron Shades
Earlier this year, Lutron released one of the world’s first Apple HomeKit-enabled products – its Caséta Wireless Smart Bridge, which allows users to control their lights conveniently and securely via Siri using their iPhone®, iPad®, iPod touch® or Apple Watch®. Adding Lutron shade support to the HomeKit-enabled Caséta Wireless Smart Bridge provides a more streamlined user experience and a third option for controlling Lutron devices in the home. The other two options – the Lutron App and Pico Wireless remote control – were introduced last year.

The HomeKit-enabled Caséta Wireless Smart Bridge (a do-it-yourself solution) supports Serena battery-powered shades, while the Smart Bridge PRO (a professionally-installed solution) supports Lutron Sivoia® QS Triathlon wireless shades (both roller and fashion honeycomb styles), plus Sivoia QS drapery tracks, the Kirbé® vertical drapery system, tensioned shades, pleated shades and Roman shades.

“Using something familiar, like Siri, to control a home’s lights and shades simplifies the concept of the connected home and makes it easier than ever for people to be in control of their space.” said Matt Swatsky, Lutron’s Director of Product Management. “Simply saying ‘Hey Siri, turn on the lights’ or ‘Siri, open the shades’ results in an experience which feels very natural and is completely integrated with your iOS device. Also, people can set Serena shades to a desired level in scenes like ‘Good Morning’ or ‘Good Night’ with other HomeKit compatible accessories so that you can enable everyday experiences using Siri.”

Caséta Wireless kits and Lutron shading solutions are available now with suggested list prices starting at $80 and $349, respectively. Visit CasetaWireless.com or SerenaShades.com for more information, and to find local resellers. The free Lutron App is available in the App Store.

About Lutron Electronics (www.lutron.com)
Founded in 1961, Lutron Electronics is headquartered in Coopersburg, Pennsylvania. From dimmers for
the home, to lighting management systems for entire buildings, the company offers more than 15,000 energy-saving products, sold in more than 100 countries. In the US alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. The company’s early inventions— including the first solid-state electronic dimmer invented by Lutron’s founder, Joel Spira—are now at the Smithsonian’s National Museum of American History in Washington, DC.

• Apple, Apple Watch®, HomeKit®, iTunes® and Siri® are trademarks of Apple Inc., registered in the U.S. and other countries

Corporate Contact Agency Contact
Melissa Andresko Rachel Grady
Communications Director-Public Relations Account Supervisor
Lutron Electronics Co., Inc. MBooth
mandresko@lutron.com lutron@mbooth.com

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