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PlantCon International

How Parking Lot Meetups of 50 People Became the Nation’s Largest Plant Convention with 10,000 people.

This August 2025, PlantCon is traveling to New York City backed by some of the largest global names in the plant industry, including Kunzo Nishihata, a legend in the rare plant world from Hyogo, Japan; Summer Rayne Oakes, a renown YouTube star who pioneered the trend of bringing greenery into industrial spaces; and even The New York Botanical Garden. But, this grassroots movement didn’t always start with big names or major venues, it began with parking lots, tent weights, passionate hobbyists, and plant cuttings.

In 2020, when the world was shutting down, small online communities were seeing hoards of plant enthusiasts hit the scene. Loss of connection was so tangible that a household hobby like plant care was seeing a rise. Plant enthusiasts would join online marketplaces to meet up, sell plants, and share plant care tips – Kenny Nguyen, founder of PlantCon International, being one of them.

Kenny began to organize local meet ups in a furniture store parking lot for the community to gather, trade plants, and connect. What is usually an isolating indoor hobby, became a space for those who craved connection. Quick parking lot exchanges quickly became full day events. People lingered, laughed, and formed lasting friendships. As mass layoffs began and financial insecurities burdened families, plant sellers began relying on the income from the popups. In the midst of a global crisis, plants brought a sense of stability, comfort, and togetherness.

From there, the Houston Plant Market was born, helping local sellers sustain their businesses year-round. A scrappy team of three began hosting pop-ups in breweries, parks, and creative spaces across the city. Then, in 2022, PlantCon made its official debut, a 60 booth convention with no sponsors, no keynote speakers, and just four staff members. Over 2,000 people showed up. It was clear that this passion project had evolved into a movement.

Today, PlantCon steps into New York City for the very first time and will have over 10,000 people in attendance. The same familiar faces will travel for miles to see the show and new enthusiasts join the PlantCon community each year. From its humble beginnings in Houston, to New York City, and now scoping new cities to expand to next – PlantCon’s story is truly a reminder that with vision, community, and a whole lot of heart, you can grow something small into a movement that touches thousands.

“PlantCon has been such a labor of love,” says Kenny. “Building it up block by block over the years within our local community in Houston to bringing it all the way to Manhattan is unbelievable. I’m so thankful that so many people have found profound value in what we’re doing, and that the reception has been overwhelming no matter where we’ve been.”

Event Details

What: PlantCon International – New York

Where: The Seaport Level 4 at Pier 17 | 89 South St, New York, NY 10038

When: August 30–31, 2025

Tickets: plantcon.org/tickets-purchasenyc

About With Heart Collective

With Heart Collective is a non-profit event and production team focused on creating inclusive spaces and opportunities for small, minority-owned businesses and their customers. Their mission is to provide educational resources and support in areas such as tax compliance, branding, marketing and more, while fostering connections and promoting diversity within the community. Under With Heart Collective, the nonprofit organization includes Houston Plant Market, PlantCon International, Heart of Hou, The Vendor Alliance, and The Little Plant Library. As a proud AAPI, BIPOC, and Queer-led organization, With Heart Collective is dedicated to empowering underrepresented voices and promoting equity in entrepreneurship.

Press Contact

Eli Marcus

motivatea2z@gmail.com
plantcon.org/nyc-home
withheart.co

https://www.facebook.com/hashtag/nychappenings

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Listen to “Dawn Tolson, Executive Director, Citywide Event Coordination and Management & Street Activity Permit Office” on Spreaker.

Dawn Tolson has worked in the events space for over 20 years. She joined the Mayor’s Office in 2014, as the Director of Street Activity Permit Office (SAPO). As Director Ms. Tolson oversaw the permitting of high-profile events including, Thanksgiving Day Parade, New Year’s Eve, NBA All-Star, Papal Visit, Formula E, Summer Streets, Fashion Week and Apple Launch.  She also modernized SAPO procedures and updated permitting rules and administrative protocols.
In 2019 Ms. Tolson began working at Gracie Mansion were as Executive Director she partnered with the Gracie Mansion Conservancy (GMC), Historic House Trust (HHT) and the Parks Department to maintain the historical aspects of Gracie, including supervising the installation of art exhibits, and ensuring that Gracie Mansion remains “The People’s House” and a private home to Mayor of New York City.
Prior to joining the Mayor’s office, Ms. Tolson spent eight years with American Council On renewable Energy (ACORE) as the Senior Vice President of Events and Information Technology, where she coordinated the planning, marketing and logistics for all ACORE conferences, teleconferences, special events and programs. She was also responsible for managing the design and marketing of all ACORE websites.
Before joining ACORE, Ms. Tolson worked as the Program Director of Reaching Out to Others Together (ROOT) a Washington, DC based nonprofit. Ms. Tolson previously spent over seven years working as a Marketing Director and Coordinator in the entertainment industry. She created and managed tours for independent and signed artists, working with labels including Disney Music, Universal Music Group, and Sony Music Group.
Dawn Tolson attended Howard University in Washington DC. An epicure, she enjoys music, travel, snowboarding, and currently resides in Harlem.

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