Liver cancer is the sixth most commonly diagnosed cancer worldwide and third-leading cause of cancer-related deaths in the United States.1,2 Hepatocellular carcinoma, or HCC, is the most common type of liver cancer, yet more than half of patients are diagnosed at advanced stages of the disease often when symptoms first begin to appear.3,4 Historically, the prognosis for advanced HCC has been poor, with only 7% of patients surviving up to five years after diagnosis.4

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But today, there is reason for optimism. Advances in research and medical innovation are signaling a shift in patient expectations, offering hope for more time for patients navigating their unresectable HCC or uHCC diagnosis. Here to explain the progress being made in the treatment landscape is Dr Shroff [shrawf] with the University of Arizona Cancer Center.

BIO:
Rachna T. Shroff, MD, MS, FASCO, is associate director of Clinical Investigations and co-leader of the Gastrointestinal Clinical Research Team at the University of Arizona Cancer Center (UACC). She also is a professor with tenure in the Department of Medicine, Chief of the Division of Hematology and Oncology, and Medical Director for the Oncology Service Line. Dr. Shroff also served as Associate Dean for Clinical and Translational Research for the University of Arizona College of Medicine – Tucson; 2021 – 2024. She came to UACC from MD Anderson Cancer Center in Houston, where she was on faculty from 2010-18 after completing her medical oncology fellowship there.
Research Interests
Dr. Shroff is a clinical and translational investigator focused on developing novel therapies for pancreatic and hepatobiliary cancers. She holds multiple positions nationally due to her expertise in these areas, including serving as the Hepatobiliary Subcommittee co-chair for the Southwest Oncology Group (SWOG) and as Chair for GI ASCO 2025, a meeting sponsored by the American Society of Clinical Oncology focused on gastrointestinal cancers. Most recently, she was elected to serve on the ASCO Nominating Committee. She also is a member of the Scientific and Medical Advisory Board for the Cholangiocarcinoma Foundation.

Dr. Shroff has led numerous clinical trials focusing on pancreaticobiliary tumors and is the national PI for SWOG 1815 which investigated a triplet chemotherapy regimen as a potential new standard of care for biliary cancers. This is based on a phase 2 study she led that is now published in JAMA Oncology. Dr. Shroff has been invited to speak at national and international meetings on topics related to targeted therapies for pancreatic and biliary cancers and has numerous peer-reviewed publications in this area.

#livercancer #cancer #drshroff #hcc #hepatocellularcarcinoma

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Spiritual abundance coach and teacher Ernest Chu, author of Soul Currency: Investing Your Inner Wealth for Fulfillment and Abundance, brings his unique experience as a former Wall Street investment banking executive and capital markets expert to show you how to use your immense inner resources to create an abundant life.

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With the Holidays just around the corner, Groupon has the perfect solutions for all of your gift giving and holiday needs! Enter – the Grouponcierge – Groupon’s resident holiday gift-giving expert!

Groupon has revolutionized the online shopping experience and has created the gift of the local experience (skydiving, cooking classes, concert tickets, hot air balloon rides, travel adventures, museum memberships…and beyond). The gift-giver gets a deep discount, and the recipient will never know! It also allows you to give out-of-town friends/family something they can use locally.

Grouponciereges are available on Dec 13 to provide your listeners with great advice on how to get through the holiday gift giving season! From the must-have toys to the best way to start tackling that overwhelming shopping list, Grouponcierges, Brett Runyan, Nick Gajewski and Emma McKee will share gift giving advice and even how to deal with the toughest people to buy for on your list this season!

Topics discussed include:
• Holiday gift-giving advice: What do you get that annoying aunt who has a dinner party every year that your obligated to attend? What do you get your “friend with benefits” who’s not officially your boyfriend? What do you get your friend Crazy Mary, who’s obsessed with her 9 cats?
• The Groupon Gift Finder – Groupon’s brand new Gift Finder which helps consumers find just the right item for the toughest people to shop for on your list. (groupon.com/gifts), chose search terms from three different categories and click “Find the Perfect Gift.”
• Local Gems – Exclusive insight into the coolest local experiences in your local city.
• National Brands – Deals for big national brands like American Apparel, Toys ‘R Us, Blue Nile and Omaha Steaks.
• Travel Experiences – Need to get away from the madness this holiday season? Grouponcierges can give you tips on the cozy B&Bs, trips to five-star island resorts, and more.
• Unique Items – Find electronics, home goods, fitness products and more.
• Epic Deals – Priceless deals that give you rare and exciting experiences and general bragging rights, like an intimate cooking class with Todd English.
• Charitable Gifts – Find gift options that support the causes that mean the most to you.

Additionally, this year, Groupon commissioned an independent study to determine some of the common gift-giving challenges people face during the holidays, who on their list is toughest to buy for, what do you do when you receive something you don’t want or like, etc. Grouponcierges are prepared to discuss the results of the survey and offer useful tips!

For more information, please visit www.Groupon.com

About Grouponcierge Brett Runyan:
Hailing from the incredible Mitten State, Brett Runyan is no stranger to all things Groupon. Starting as an Account Executive for the Grand Rapids market, Brett has managed teams for Groupon Now, Groupon Goods and currently seven Groupon markets in the Midwest. A former Michigan State University cheerleader, Brett is always the loudest in the room with the most spirit. On any given weekend you can find him out with his friends, shopping downtown, stopping strangers in River North to pet their dogs or on the couch at home watching Aladdin (his 2nd favorite Disney movie behind The Lion King). No matter where he is or what he’s doing, it’s safe to say he’s having fun and looking great doing it.

About Grouponcierge Nick Gajewski:
California native Nick Gajewski (Guy-F-Ski) is a Groupn veteran with a deep understanding of the country’s hottest merchants and best local options for fun and gifting. While living in Chicago Nick helped launch Groupon in Canada in 2010 and Groupon Now! In the Motown City of Detroit, and currently works with California businesses supporting the sales team. Favorite Groupon gift for 2012: Two-Hour Coffee 101 Class. Worst give ever: crystal service set at age 17. Favorite interests: Cooking, the study of all things design, architecture, motorcycling.

About Grouponcierge Emma McKee:
Emma McKee has more hometowns, charm, and good-looks than Brett and Nick combined. Hailing from St. Louis, Kansas City, Tulsa and Toronto she is often referred to by her manager as a “gypsy.” Emma handles Canada and the Pacific Northwest for GrouponLive, Groupon’s joint venture with music goliath Live Nation. When Emma isn’t talking to Ghostface Killah on her two way, she can be found any place in Chicago where the pool tables are lopsided, the tacos are 1 dollar, and the tunes are fresh. Favorite gift ever: The Legend of Zelda, Ocarina of Time for N64.

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Surviving a Riptide

1. Keep your feet on the bottom as much as possible when swimming in surf conditions. Rip currents can occur in any ocean or lake where surf conditions (breaking waves) exist. Keeping your feet firmly on the lake or sea floor will help you to avoid being swept out to sea by a rip current.
2. Remain calm if a rip current begins to pull you away from shore. If you get caught in a rip current, your first instinct will likely be to panic. Don’t worry, you can escape the current, but you’ll need to keep a clear head about you. Understand that a rip current will not pull you underwater; it will only pull you away from the shore.
3. Regain your footing if possible. If the current is relatively weak and you’re in shallow water, you will probably be able to touch the bottom again and prevent yourself from being dragged out further. If you can’t touch the bottom, do not struggle against the current. Rip current victims drown because they become exhausted fighting the current. Conserve your energy for methodically swimming and staying afloat.
4. Call for help immediately if you can’t swim well. Rip currents are especially dangerous to people who can’t swim or who can’t swim well. If you’re not a good swimmer, get the attention of a lifeguard or of other beachgoers by waving your arms and yelling for help.
5. Swim parallel to shore to get out of the current. Being caught in a rip current is like being stuck on a treadmill that you can’t turn off. Luckily, rip currents, like treadmills, are usually pretty narrow–they’re rarely over 100 feet wide–so you need only get to the side of the rip current (step off the treadmill) to escape. Rather than swim against the current toward shore, swim parallel to the shore. As you do so, the rip current will carry you further away from shore, but remember, don’t panic. Continue swimming parallel to the shore until you are clear of the current–usually no more than 100-150 feet down the beach from the point where you entered the water.
6.     Float on your back or tread water if you can’t swim out of the current. If you can’t swim, or if you get tired before you manage to make it out of the current, conserve your energy and stay afloat. Continue to signal for help if there are people present. If you’re alone, just relax and stay afloat until you have enough energy to continue to swim. Rip currents generally subside 50-100 yards from the shore, so you’ll eventually stop getting pulled further out.
7. Swim toward the shore once you escape the current. When you are out of the current, either because you’ve reached its side or you’ve been carried out far enough for the current to subside, make your way back to shore. It’s generally a good idea to swim diagonally toward shore and away from the current rather than swimming straight back, as the latter method may bring you right back into the current. You may be some distance from shore at this point, so stop and float periodically if you need to rest.

Tips

Hapless victims tend to wear themselves out by fighting the rip current by swimming to the shore: remember, swim to the side to escape the tide, which is relatively narrow.

Don’t be ashamed to ask for help. If uncertain how to react while in a rip current and a beach lifeguard is nearby, wave at them. It is important to wave with both hands, the universal sign of swimmer’s distress. Beach lifeguards have experience and training with rip currents and are there to help you out.

An undertow or rip tide is the same thing as a rip current. Rip current is the most accurate description of the phenomenon. The term undertow, in particular, is misleading: rip currents drag people out to sea, but they don’t drag them underwater.

Rip currents deserve respect, but you needn’t fear them. Lifeguards sometimes intentionally swim in them to quickly reach someone beyond the surf, and surfers find them useful to easily get out to catch waves. Lifeguards and surfers, of course, are very proficient swimmers and have experience swimming in surf conditions, so most of us shouldn’t intentionally enter a rip current. That said, if you do get caught in one, remain calm

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