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		<title>New Tracks: Artists in Hollywood</title>
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		<pubDate>Tue, 25 Mar 2014 15:26:48 +0000</pubDate>
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					<description><![CDATA[<p>New Tracks Digital Hollywood Spring, May 5-8, 2014, Ritz Carlton, Marina del Rey, Calif. 1. Artists in Hollywood: Actors &#8211; Writers &#8211; Directors &#8211; Performers &#8211; Producers &#8211; Conference at Digital Hollywood (Limited comp admission to qualified registrants) 2. Hollywood Brand Power: Strategic Concepts in Celebrity and Creativity Across Platforms See the agenda online or below: http://www.digitalhollywood.com/LASpring14Agenda.html Submit &#8230;</p>
<p>The post <a href="https://goodnewsplanet.com/new-tracks-artists-hollywood/">New Tracks: Artists in Hollywood</a> appeared first on <a href="https://goodnewsplanet.com">Good News!</a>.</p>
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										<content:encoded><![CDATA[<p><b><a href="http://goodnewsplanet.com/wp-content/uploads/2014/03/digital_hollywood_2.jpg"><img fetchpriority="high" decoding="async" class="alignleft  wp-image-41117" style="border: 5px solid black; margin-left: 10px; margin-right: 10px;" alt="digital_hollywood_2" src="http://goodnewsplanet.com/wp-content/uploads/2014/03/digital_hollywood_2.jpg" width="555" height="266" srcset="https://goodnewsplanet.com/wp-content/uploads/2014/03/digital_hollywood_2.jpg 925w, https://goodnewsplanet.com/wp-content/uploads/2014/03/digital_hollywood_2-300x144.jpg 300w" sizes="(max-width: 555px) 100vw, 555px" /></a>New Tracks<br />
Digital Hollywood Spring, </b>May 5-8, 2014, Ritz Carlton, Marina del Rey, Calif.<br />
<b>1. Artists in Hollywood: </b>Actors &#8211; Writers &#8211; Directors &#8211; Performers &#8211; Producers &#8211; Conference at Digital Hollywood (Limited comp admission to qualified registrants)<br />
<b>2. Hollywood Brand Power:</b> Strategic Concepts in Celebrity and Creativity Across Platforms</p>
<p><b>See the agenda online or below:</b><br />
<a href="http://www.digitalhollywood.com/LASpring14Agenda.html" target="_blank" rel="nofollow">http://www.digitalhollywood.com/LASpring14Agenda.html</a><br />
Submit your speakers now. We will be finalizing speakers in the coming two weeks.</p>
<p><b>The Tracks and Co-Locations at Digital Hollywood Spring</b><br />
<b>I. </b>Variety Entertainment and Technology Summit<br />
<b>II. </b>Big Hollywood: From Primetime to Multiplatform<br />
<b>III.</b> Hollywood Brand Power: Strategic Concepts in Celebrity and Creativity Across Platforms<br />
<b>IV.</b> The Women’s Entertainment &amp; Technology Summit<br />
<b>V. </b>Finance Hollywood Summit (including Crowdfunding Summit)<br />
<b>VI.</b> The 2nd Screen &#8211; ConnectedTV Summit<br />
<b>VII. </b>Hollywood for Social Change<br />
<b>VIII. </b>BAFTA Evening Summit (British Academy of Film &amp; Television Arts Los Angeles)<br />
<b>IX.</b> Hispanics and Hollywood Summit<br />
<b>X. </b>Hollywood Advertising: Brands, Agencies, Networks &amp; Platforms<br />
<b>XI.</b> Social &#8211; Mobile: SmartPhone &amp; Tablet Entertainment Summit<br />
<b>XII. </b>Hollywood 2.0 &#8211; Disruption and Transformation<br />
<b>XIII. </b>EDM at DH &#8211; Music, Branding and Strategy: The Platform for Millennials!<br />
<b>XIV.</b> Artists in Hollywood Actors &#8211; Writers &#8211; Directors &#8211; Performers &#8211; Producers &#8211; Conference at Digital Hollywood (free admission to qualified registrants)</p>
<p>Thanks again to all.</p>
<p><b>Victor Harwood, </b>President, Digital Hollywood, 212-352-9720</p>
<p><b>The Complete Agenda</b><br />
<b>The Strategic Sessions &#8211; Let&#8217;s Get Started!<br />
Monday, May 5th<br />
10:00 AM &#8211; 11:15 AM<br />
Track I: </b>Ballroom Terrace <b>(BrandPower) (ADVERT)</b><br />
Native Advertising: Digital Advertising Industry Gets Serious About Better Advertising<br />
<b>Track II: </b>Poolside Tent I <b>(Hollywood) (BrandPower) (SocialMobile)<br />
</b>The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising</p>
<p><b>11:30 AM &#8211; 12:30 PM<br />
Track I: </b>Ballroom Terrace <b>(BrandPower) (BIG) (Hollywood)</b><br />
Broadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks<br />
<b>Track II: </b>Poolside Tent I <b>(FINANCE)</b><br />
Valuing and Financing Entertainment Content: Movies, Television and Online Video, From VC &amp; Equity to Crowdfunding</p>
<p><b>(New Track)</b> <b>Artists in Hollywood &#8211;</b> Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>12 Noon &#8211; 1:00 </b>PM Marina Vista Room &#8211; <b>(ARTISTS) (BrandPower)<br />
</b>The Entertainment Artist, Branded Media and Branded Entertainment &#8211; Developing Strategies and Partnerships- Actor, Director, Producer, Performer and Writer as Brand</p>
<p><b>1:00 PM &#8211; 2:15 PM<br />
Track I: </b>Poolside Tent I <b>(BIG) (Hollywood) (FINANCE)</b><br />
The New Hollywood Equation &#8211; Content Owners, Networks, New Platforms, Agents &amp; Commerce<br />
<b>Track II: </b>Ballroom Terrace <b>(ADVERT)<br />
</b>Hypertargeting: Ad Networks, Ad Serving and Ad Targeting<br />
<b>Track III:</b> Poolside Tent II <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
Marketing Hollywood Content &#8211; Using Twitter, Facebook, Google+, Smartphone and Tablets &#8211; Building Audience &#8211; Building Buzz &#8211; Understanding the Metrics and Measurement of Success</p>
<p><b>Artists in Hollywood &#8211;</b> Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>1:15 PM &#8211; 2:15 PM </b>&#8211; Marina Vista Room &#8211; <b>(ARTISTS) (Hollywood)<br />
</b>The YouTube Production and Star Making Machine: The Performer’s Dream &#8211; the Cross-Platform Road to Success</p>
<p><b>ThinkTank </b>&#8211; Workshop <b>(FINANCE)</b><br />
<b>1:00 PM &#8211; 2:00 PM </b>&#8211; Admiralty Room<br />
The Bitcoin Economy: Bitcoin Infrastructure, Bitcoin Companies, Funding a FinTech &#8211; Bitcoin Startup</p>
<p><b>2:30 PM &#8211; 3:30 PM<br />
Track I </b>&#8211; Poolside Tent I <b>(Hollywood) (SocialMobile)</b><br />
2nd Screen &#8211; Social Television &#8211; The Merger of Content, Social Interaction and the Video Platforms<br />
<b>Track II </b>&#8211; Ballroom Terrace <b>(BrandPower)</b> <b>(ADVERT) (SocialMobile)</b><br />
iPad-Tablet-SmartPhone Advertising &#8211; the Premium Advertising Platform<br />
<b>Track III </b>&#8211; Tent II <b>(BrandPower)</b><br />
Monetizing Entertainment Programming &#8211; Exploring Business Models: Branding, Advertising, Subscription, Syndication &#8211; Video Across Platforms</p>
<p><b>Artists in Hollywood &#8211;</b> Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>2:30 PM &#8211; 3:30 PM<br />
Track IV: </b>Marina Vista Room &#8211; <b>(ARTISTS)<br />
</b>The Personality as Performance Vehicle: Making Your Personal Story into a Cross Platform Phenomenon</p>
<p><b>2:30 PM &#8211; 3:30 PM<br />
ThinkTank I:</b> Admiralty Room <b>(FINANCE) (ARTISTS) (Hollywood)</b><br />
Packaging, Funding, Pitching and Crowdfunding: From Reality TV &amp; Specials to Web Series and Indie Film Making</p>
<p><b>3:45 PM &#8211; 5:00 PM<br />
Track I </b>&#8211; Poolside Tent I <b>(BIG) (Hollywood)</b><br />
Cable, TV, Film and Broadband &#8211; New Content &#8211; New Networks &#8211; Streams, Platforms, Devices<br />
<b>Track II </b>&#8211; Ballroom Terrace, <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
Social Advertising &#8211; Driving Brand Awareness and Boosting Campaign ROI<br />
<b>Track III </b>&#8211; Poolside Tent II, <b>(BrandPower) (BIG)</b><br />
Branding, Programming and Packaging: Producing Quality Branded Content</p>
<p><b>3:45 PM &#8211; 4:45 PM </b>&#8211; The Workshop<br />
<b>Track IV: </b>The Admiralty Room <b>(FINANCE) (BIG)</b><br />
The New Wave in Investing: Angels-Incubators-Accelerators-Labs-CrowdFunding</p>
<p><b>Artists in Hollywood &#8211;</b> Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>3:45 PM &#8211; 5:00 PM<br />
Track V:</b> Marina Vista Room &#8211; <b>(ARTISTS) (FINANCE)<br />
</b>The DealMaking Process: Producers, Showrunners, Actors, Directors, Agents, Lawyers &#8211; Who’s in Charge Here!</p>
<p><b>5:00 PM &#8211; 6:15 PM </b>Open to all attendees<br />
<b>End-of-Day Poolside Reception </b>&#8211; Ritz Carlton</p>
<p><b>BAFTA Evening Summit<br />
Monday, May 5th &#8211;</b> Marina Vista Room<br />
<b>6:15 PM &#8211; Reception</b> (Open to All Digital Hollywood attendees)<br />
The New British Wave</p>
<p><b>Tuesday, May 6th<br />
Breakfast Session</b> Ballroom Terrace<br />
<b>7:45 AM &#8211; 9:00 AM</b> (Open to All Attendees) <b>(FINANCE) (BIG)<br />
</b>The Future of TV: From Primetime to MultiPlatforms: Wall Street Analysts Meet Entertainment Executives</p>
<p><b>Breakfast Event</b> Ballroom Terrace<br />
<b>9:00 AM &#8211; 10:30</b> AM (Open to All Attendees)<br />
The Morning Women&#8217;s Entertainment &amp; Technology Roundtable<br />
&#8220;ADAPTING IN A DIGITAL LANDSCAPE&#8221;</p>
<p><b>The SuperSessions<br />
9:00 AM &#8211; 10:15 AM<br />
Track I: </b>Salon I <b>(BrandPower) (ADVERT)</b><br />
Contextual Media &amp; Advertising: Transforming and Personalizing the Relationship Between the Consumer, Commerce and Media Platforms<br />
<b>Track II:</b> Salon II <b>(BIG) (Hollywood) (VIDEO)</b><br />
Over the Top TV &#8211; Content and the Consumer Experience &#8211; New Technologies as Gateway to the New Hollywood<br />
<b>Track III:</b> Salon III <b>(Hollywood) (VIDEO)</b><br />
Maximizing Content Value &#8211; From Video to Entertainment and Information &#8211; Metadata, Content Farms, Syndication, Behavioral Search &amp; Subscription</p>
<p><b>9:00 AM &#8211; 10:15 AM<br />
ThinkTank I, </b>Poolside Tent I <b>(FINANCE)</b><br />
Silicon Beach Strategies: Accelerate, Incubate, Crowdfunding, Start-ups &amp; Angels</p>
<p><b>10:45 AM &#8211; Noon<br />
Track I: </b>Salon I <b>(BIG) (Hollywood)</b><br />
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience<br />
<b>Track II: </b>Salon II <b>(BrandPower) (BIG) (Hollywood) (SocialMobile)</b><br />
Hollywood Strategies &#8211; The Multi-Platform Brand &#8211; Video, TV &amp; Mobile &#8211; 1st Screen, 2nd Screen, 3rd Screen &#8211; the 360 Degree<br />
<b>Track III: </b>Poolside Tent I <b>(ADVERT) (Hollywood)</b><br />
Video Advertising: Monetizing the Cross-Platform Package &#8211; Tablets, TVs, Smartphones, PCs and Games<br />
<b>Track IV: </b>Poolside Tent II <b>(BIG) (Hollywood) (VIDEO) (SocialMobile)</b><br />
Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV &#8211; Strategies for ConnectedTV Technology &amp; Content<br />
<b>Track V: </b>The Ballroom Terrace &#8211; <b>(WOMEN)</b><br />
Living the Life: Women Entrepreneurs, Innovators and Disrupters</p>
<p><b>Track VI:</b> Admiralty Room <b>(FINANCE)</b><br />
Investment, Funding Strategies and Deal Flow &#8211; A Primer for Content and Technology Companies &#8211; Understanding Funding and Strategy</p>
<p><b>10:45 AM &#8211; Noon, </b>Salon III <b>(HISPANIC)</b><br />
The Hispanic Entertainment and Technology Track<br />
Hispanic Millennials: Content and Communication Across Platforms: Mobile &#8211; PC &#8211; TV</p>
<p><b>Artists in Hollywood</b> &#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>10:45 AM &#8211; Noon </b>Marina Vista Room <b>(ARTISTS)<br />
Creative Master Class:</b> TV, Film &amp; Video<br />
The Personal Project: Taking Your Passion All the Way</p>
<p><b>12:30 PM &#8211; 1:45 PM<br />
Track I:</b> Salon I <b>(BIG) (Hollywood) (SocialMobile)</b><br />
Hollywood and Media &#8211; Always Connected &#8211; Always On &#8211; Traditional Media Transformed! Tablets, SmartPhones to Cable and TV<br />
<b>Track II: </b>Salon II <b>(BrandPower) (ADVERT)</b><br />
Hollywood Brand Power: Strategic Concepts in Celebrity and Creativity Across Platforms<br />
<b>Track III:</b> Poolside Tent I <b>(BIG) (Hollywood) (VIDEO) (SocialMobile)</b><br />
Original Video Programming &#8211; The Cross Platform Video Explosion<br />
<b>Track IV: </b>Poolside Tent II <b>(FINANCE)</b><br />
Investment, Funding Strategies and Deal Flow: Digital Media Venture, Investment and Funding: New Business Models in Entertainment, Media and Technology &#8211; From Funds to Crowdfunding<br />
<b>Track V: </b>The Ballroom Terrace &#8211; <b>(WOMEN) (ARTISTS)<br />
</b>Women Stars on YouTube: From Runways and Red Carpets to Ecology and Recipe Mavens &#8211; Women Rule Entertainment<br />
<b>Track VI:</b> Salon III <b>(HISPANIC)</b><br />
The Hispanic Entertainment and Technology Track<br />
Innovators in the Latino Space: The Game Changers</p>
<p><b>Artists in Hollywood</b> &#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>Master Class in TV Production<br />
12:30 PM &#8211;</b> 1:45 PM Marina Vista Room <b>(ARTISTS)<br />
</b>Breaking the Creativity Barrier: Breaking Bad &#8211; Girls &#8211; Episodes &#8211; True Detective &#8211; House of Cards &#8211; Ray Donavan &#8211; What’s Happening and What Makes These Shows so Great!</p>
<p><b>Workshop<br />
12:30 PM &#8211; 1:45 PM,</b> Admiralty Room <b>(TECH) (VIDEO)<br />
Track VII:</b> Touch, Talk &amp; Gesture &#8211; Mobile-PC-Wearable &#8211; Roundtable on the Immersive Consumer Experience</p>
<p><b>2:15 PM &#8211; 3:30 PM<br />
Track I: </b>Salon I, <b>(BIG) (Hollywood) (VIDEO)</b><br />
Video Anytime Anywhere: Video Across Platforms &#8211; Television, Broadband and Mobile &#8211; Understanding the Value Proposition<br />
<b>Track II: </b>Salon II, <b>(BIG) (Hollywood)</b><br />
Hollywood Reinvents Again! Netflix, YouTube, Amazon, Sony, Fios, AT&amp;T, Xbox, Vimeo &#8211; The Choices are Growing<br />
<b>Track III:</b> Poolside Tent II <b>(BrandPower) (ADVERT)</b><br />
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment<br />
<b>Track IV:</b> The Ballroom Terrace &#8211; <b>(WOMEN) (ADVERT)<br />
</b>Women in Advertising &#8211; Women in Advertising &#8211; Innovation in Digital Technologies: From Agencies to Social Media Start-up: The Business of Monetization<br />
<b>Track V:</b> The Admiralty Room <b>(Hollywood) (SocialMobile)</b><br />
Social, Tablet &amp; SmartPhone Gaming &#8211; The Explosive Obsession!<br />
<b>Track VI:</b> Salon III <b>(HISPANIC)</b><br />
Hispanic Voice in TV, Film, Video and Internet</p>
<p><b>Artists in Hollywood</b> &#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>2:15 PM &#8211; 3:30 PM </b>Marina Vista Room<b> (ARTISTS) (FINANCE)<br />
</b>Indie Films &amp; Video: Establishing Brand and Identity and Finding Success in the World of Kickstarter, Facebook &amp; Twitter</p>
<p><b>The ThinkTanks<br />
3:00 PM &#8211; 3:45 PM</b> &#8211; The Director’s Room <b>(Hollywood) (VIDEO)</b><br />
Video on the Smartphone &amp; Tablet: Programming, Content<br />
Relationships, Dealmaking &amp; Commerce</p>
<p><b>3:50 PM &#8211; 5:00 PM<br />
Track I:</b> Salon I <b>(BrandPower) (BIG) (ADVERT)</b><br />
Leveraging Content and Celebrity For Cross-Platform Success: Brands and Entertainers Collaborate<br />
<b>Track II: </b>Salon II <b>(BIG) (Hollywood)</b><br />
Hollywood Rules: Tech is Good, But Content and Brand are Great! Produce Great Content or Be Roadkill &#8211; TV &#8211; Internet Video &#8211; Movies &#8211; Games<br />
<b>Track III:</b> Poolside Tent II <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
Stuff that Sells on All Platforms &#8211; How to Find Love; 10 Ten Most Beautiful; 10 Most Sensational &#8211; Mobile, Broadband, TV &amp; Magazines<br />
<b>Track IV: </b>Poolside Tent I <b>(BIG) (Hollywood) (SocialMobile)<br />
</b>Producing for the New TV Platforms: Amazon, Netflix, YouTube, Yahoo, Hulu, Xbox &#8211; Projects, Strategies &#8211; The Creative Community Looks at the Future<br />
<b>Track V: </b>The Ballroom Terrace &#8211; <b>(WOMEN)<br />
</b>Young Women In Hollywood: The Next Wave in TV, Film, Music, and Digital<br />
<b>Track VI,</b> Salon III <b>(HISPANIC)</b><br />
The Hispanic Entertainment and Technology Track<br />
Hispanics &amp; Mobile: Content and Smart Devices &#8211; From Phones to Tablets and TV</p>
<p><b>Artists in Hollywood</b> &#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>3:50 PM &#8211; 5:00 PM </b>Marina Vista Room<b> (ARTISTS)<br />
The Writers War Room: </b>Reaching for the Impossible: Citizen Kane, Chinatown &amp; Pulp Fiction: Film as Weapon of the Mind</p>
<p><b>4:00 PM &#8211; 4:45 PM<br />
ThinkTank I: </b>The Admiralty Room <b>(FINANCE) (BIG)</b><br />
Packaging, Funding &amp; Pitching: From Reality TV &amp; Specials to Web Series and Indie Film Making</p>
<p><b>Tuesday, May 6th<br />
5:00 PM &#8211; 6:15 PM, </b>Open to All Attendees<br />
End-of Day Poolside Reception &#8211; Ritz Carlton</p>
<p><b>Special Event </b>(Open to All Attendees)<br />
<b>Tuesday, May 6th,</b> Marina Vista Room<br />
<b>6:00 PM &#8211; 8:00 PM<br />
</b>Women&#8217;s Entertainment &amp; Technology Summit <b>(WOMEN)</b><br />
The Future of Women in Entertainment &amp; Technology<br />
INFLUENCING AND IMPACTING THE LANDSCAPE</p>
<p><b>Digital Hollywood </b>&#8211; Day Three<br />
<b>Wednesday, May 7th<br />
</b>Breakfast Event &#8211; Ballroom Terrace<br />
<b>7:45 AM &#8211; 9:00 AM </b>(Open to All Attendees) <b>(BIG) (Hollywood) (VIDEO)</b><br />
Establishing the 4K TV Marketplace: Strategies in Technology and Content Innovation</p>
<p><b>9:00 AM &#8211; 10:15 AM<br />
Track I: </b>Ballroom Terrace <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
Video Advertising: Monetizing the Cross-Platform Package &#8211; Tablets, TVs, Smartphones, PCs and Games<br />
<b>Track II: </b>Salon II <b>(VIDEO) (Hollywood)</b><br />
The NexGen Entertainment Home Experience &#8211; From the Smart &amp; Connected TV to the Tablet, PVR, SmartPhone &amp; PC Experience<br />
<b>Track III: </b>Salon III <b>(Hollywood) (SocialMobile)</b><br />
The Always Connected Consumer &#8211; Apps, Devices, Networks &#8211; The Social &amp; Entertainment Lifestyle</p>
<p><b>Track IV: </b>Special Workshop<br />
<b>9:00 AM &#8211; 10:15 AM</b>, Screening Tent I <b>(FINANCE)</b><br />
Keepin&#8217; it Legal &#8211; Online Marketing &#8211; Basics for Developing Legally Compliant Sweepstakes, Contests, User-Generated Content and Social Media Promotions, and Complying with the FTC&#8217;s Endorsement Guidelines</p>
<p><b>9:00 AM &#8211; 10:00 AM</b> &#8211; Marina Vista Room &#8211; Open to all Attendees<br />
<b>Artists in Hollywood</b> &#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
Career Strategy in the Digital Age: The Resume Is Dead&#8211;Will Social Media Get You Your Next Job</p>
<p><b>10:45 AM &#8211; Noon<br />
Track I: </b>Salon II <b>(VIDEO)</b><br />
Inventing TV 2.0 &#8211; Defining the Set Top, Connected TV, Tablet &amp; Smartphone Downloadable Consumer Experience<br />
<b>Track II: </b>Salon III <b>(BrandPower) (ADVERT)</b><br />
Media, Entertainment and Brand Ubiquity &#8211; Understanding the Programming, Marketing and Commerce Equation &#8211; TV-Broadband-Mobile<br />
<b>Track III: </b>Poolside Tent I <b>(BIG) (Hollywood) (VIDEO) (SocialMobile)</b><br />
Over the Top Platforms &#8211; TV, iPad &#8211; Tablet &#8211; SmartPhone &#8211; PC &#8211; Connecting into the Future<br />
<b>Track IV: </b>Poolside Tent II <b>(FINANCE)</b><br />
The Legal Strategy: New Media Wheeling and Dealing &#8211; Gaining the Strategic Advantage &#8211; Drafting, Negotiating and Closing your New Media Deal using business savvy, leverage and smarts<br />
<b>Track V:</b> The Ballroom Terrace &#8211; <b>(WOMEN)<br />
</b>Women Entrepreneurs: Building the Brand, the Personal and the Company Identity &#8211; Breaking Through the Glass Ceiling<br />
<b>Track VI: </b>The Admiralty Room, <b>(HISPANIC)</b><br />
Hispanic Content and Advertising &#8211; The Strategy, the Messaging and the Platforms</p>
<p><b>11:00 AM &#8211; 11:45 AM </b>&#8211; Marina Vista Room &#8211; <b>(ARTISTS) </b>Open to all Attendees<br />
<b>Artists in Hollywood &#8211;</b> Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
The Art of the Deal: Pointers, Advice and Hands-on Tools from Master Negotiators</p>
<p><b>Noon &#8211; 12:45 PM </b>&#8211; Open to all Attendees<br />
<b>Artists in Hollywood</b> &#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
<b>ThinkTank A:</b> The Director&#8217;s Room <b>(ARTISTS) (FINANCE)</b><br />
The Artists Opportunity: CrowdFunding Your Project &#8211; Is Kickstarter or IndieGoGo in Your Future</p>
<p><b>12:30 PM &#8211; 1:45 PM<br />
Track II: </b>Salon II <b>(BIG) (Hollywood) (VIDEO)</b><br />
The Expansion of UltraViolet &#8211; Advancing Digital Home Entertainment<br />
<b>Track III: </b>Salon III <b>(BrandPower) (ADVERT)</b><br />
Branded Media Marketing &#8211; Across Platforms &#8211; Leveraging Image, Content and Celebrity &#8211; TV, Film, Broadband, Tablets and SmartPhones<br />
<b>Track IV:</b> Poolside Tent I <b>(FINANCE) (BIG)</b><br />
Digital Deals &#8211; Networks, Studios and Producers &#8211; Monetizing Content Across Platforms<br />
<b>Track V:</b> The Plaza Room <b>(Hollywood) (SocialMobile)</b><br />
The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps<br />
<b>Track VI:</b> Poolside Tent II <b>(BrandPower) (ADVERT)</b><br />
Branded Advertising Strategies &#8211; Content and Platform Integration<br />
<b>Track VII: </b>The Ballroom Terrace &#8211; <b>(WOMEN) (ARTISTS)<br />
</b>Women &#8211; The Personal Brand &#8211; Understanding Lifestyle, Authenticity, Purpose &amp; Resolve<br />
<b>Track VIII:</b> The Admiralty Room, <b>(HISPANIC)<br />
</b>The Platforms and the US Hispanic Digital Opportunity</p>
<p><b>1:00 PM &#8211; 1:45 PM<br />
ThinkTank A:</b> The Director&#8217;s Room <b>(ARTISTS)</b><br />
<b>Open Discussion: </b>Attendees Take the Stage<br />
Golden Age of TV is Here. What Makes these Shows Great: Girls, Shameless, Ray Donovan, Breaking Bad, Arrested Development, The Good Wife, Orange is the New Black</p>
<p><b>2:00 PM &#8211; 2:45 PM<br />
ThinkTank A:</b> The Director&#8217;s Room <b>(FINANCE)</b><br />
Video/Film Production: Assembling Your Distribution Team and Securing Revenues &#8211; Do-It-Yourself Does Not Mean Do-It-Alone</p>
<p><b>2:15 PM &#8211; 3:30 AM </b>&#8211; Marina Vista Room &#8211; Open to all Attendees <b>(ARTISTS)</b><br />
<b>Artists in Hollywood </b>&#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
The Pitch Festival &#8211; Reality &#8211; Drama &#8211; Comedy &#8211; Performance &#8211; Experimental<br />
The Gong Show Goes Live at Digital Hollywood<br />
<b><br />
2:15 PM &#8211; 3:30 PM<br />
Track II: </b>Poolside Tent I <b>(Hollywood) (VIDEO)</b><br />
Hybrid TV &#8211; Delivering the Ultimate TV Experience: Broadcast, Cable, Premium &amp; OTT Content<br />
<b>Track III:</b> Salon II <b>(FINANCE)</b><br />
Venture Funding, Investment &amp; Mergers &#8211; Leadership in the Entertainment &amp; Technology Space: Broadband, Social, Mobile<br />
<b>Track IV:</b> Salon III <b>(BrandPower) (Hollywood) (ADVERT) </b><br />
It&#8217;s Native! Content for the New Platforms: Custom Programming and Branded Advertising<br />
<b>Track V: </b>Poolside Tent II <b>(BrandPower) (SocialMobile)</b><br />
Music Branding and Commerce: from Apps to Live Events<br />
<b>Track VI:</b> The Ballroom Terrace &#8211; <b>(WOMEN)</b><br />
Bringing More Women into Tech: Breaking Down the Barriers to Entry<br />
<b>Track VII: </b>The Admiralty Room, <b>(HISPANIC)<br />
</b>Digital Trendsetters: The Innovators &#8211; Crossing Platforms: from TV, Broadband, Tablets and Smartphones</p>
<p><b>3:00 PM &#8211; 3:45 PM<br />
ThinkTank A:</b> The Director&#8217;s Room <b>(ARTISTS)<br />
Open Discussion:</b> Attendees Take the Stage<br />
What Makes these Shows Great: Part II: Person of Interest, Scandal, Brooklyn Nine-Nine, Broadchurch, Enlightened, Masters of Sex, Orphan Black, Bob&#8217;s Burgers, Eastbound &amp; Down</p>
<p><b>3:50 PM &#8211; 5:00 AM</b> &#8211; Marina Vista Room &#8211; Open to all Attendees <b>(ARTISTS)</b><br />
<b>Artists in Hollywood</b> &#8211; Actors &#8211; Writers &#8211; Performers &#8211; Directors &#8211; Producers Summit<br />
The Pitch Festival &#8211; Reality &#8211; Drama &#8211; Comedy &#8211; Performance &#8211; Experimental<br />
The Gong Show Goes Live at Digital Hollywood</p>
<p><b>3:50 PM &#8211; 5:00 PM<br />
Track I: </b>Poolside Tent I <b>(Hollywood) (VIDEO)</b><br />
Video Everywhere &#8211; Technologies &amp; Platforms &#8211; Enabling the Next Generation of Over-the-Top TV<br />
<b>Track II: </b>Salon II <b>(BrandPower) (ADVERT)</b><br />
Monetizing Entertainment Programming &#8211; Exploring Business Models: Branding, Advertising, Subscription, Syndication &#8211; Video Across Platforms<br />
<b>Track III:</b> Salon III, <b>(FINANCE)<br />
</b>Content Rights and Technology Solutions in Media and Entertainment: Implementation of Technology Strategies &#8211; Protecting the Product<br />
<b>Track IV: </b>The Ballroom Terrace &#8211; <b>(WOMEN)<br />
</b>The Women Entrepreneur: The Person, The Opportunity and The Challenge<br />
<b>Track V: </b>The Admiralty Room, <b>(HISPANIC)<br />
</b>Hispanic Millennials: Content and Communication Across Platforms: Mobile &#8211; PC &#8211; TV</p>
<p><b>5:00 PM &#8211; 6:15 PM</b> &#8211; Open to All Attendees<br />
End-of Day Poolside Reception<br />
<b><br />
Thursday, May 8th<br />
</b>Drill Down Day at Digital Hollywood<br />
Five Tracks to Choose From<br />
ThinkTank Day &#8211; Intensive Sessions<br />
<b><br />
9:00 AM &#8211; 9:45 AM &#8211;</b> Marina Vista Room &#8211; <b>(FINANCE)</b><br />
<b>Crowdfunding</b> &#8211; All Day Event<br />
Crowdfunding Film, TV and Music</p>
<p><b>9:30 AM &#8211; 10:45 AM<br />
ThinkTank I: </b>Admiralty Room <b>(ADVERT) (SocialMobile)</b><br />
Advertising and Micro-Commerce, Games and Game Networks &#8211; Mobile, Broadband and Console &#8211; Serving Individuals and Communities of Interest<br />
<b>ThinkTank II:</b> Plaza Room <b>(Hollywood) (VIDEO)</b><br />
Content Delivery &#8211; Rich Media &#8211; Managing the Three Screen Challenge: PC, TV and Mobile<br />
<b>ThinkTank III: </b>Ballroom Terrace <b>(ADVERT) (SocialMobile)</b><br />
Social Engagement &#8211; Tracking The Real-Time Social Graph &#8211; Content, Communication, Advertising</p>
<p><b>10:15 AM &#8211; 11:00 AM</b> &#8211; Marina Vista &#8211; <b>(FINANCE)</b><br />
Indiewire&#8217;s Crowdfunding Highlights of the Week: Movies, Shorts, Web Series…and How to Crowdfund the Hell Out of Them</p>
<p><b>11:05 AM &#8211; 12:20 PM<br />
ThinkTank I:</b> Admiralty Room <b>(ADVERT) (SocialMobile)</b><br />
Advertising Analytics and Contextual Media: Social Media, Mobile, Search, Video Search and HyperTargeting<br />
<b>ThinkTank II &#8211;</b> Plaza Room <b>(BrandPower) (SocialMobile)</b><br />
Marketing Primetime Hollywood Content &#8211; Using Twitter, Facebook, Smartphone and Tablets &#8211; Building Audience &#8211; Building Buzz &#8211; Understanding the Metrics and Measurement of Success<br />
<b>ThinkTank III:</b> Salon III <b>(VIDEO) (Hollywood) (SocialMobile)</b><br />
Video Innovation! Social Video, Personalized Video, Real-Time Video &#8211; Communication and Commerce<br />
<b>ThinkTankIV:</b> Ballroom Terrace, <b>(BrandPower) (Hollywood) (SocialMobile)</b><br />
Content for the New Platforms: Custom Programming, Product Placement and Branded Advertising &#8211; Tablet &amp; SmartPhone, Web and TV</p>
<p><b>11:30 AM &#8211; 12:15 PM </b>&#8211; Marina Vista <b>(FINANCE)</b><br />
More Money, More Problems? Crowdfunding and the State of the Union<br />
<b><br />
12:45 PM &#8211; 1:30 PM </b>&#8211; Marina Vista <b>(FINANCE)</b><br />
Crowdfunding 101: How to Build a Perfect Campaign<br />
<b><br />
12:50 PM &#8211; 2:00 PM<br />
ThinkTank I: </b>Admiralty Room <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
Twitter, Facebook &amp; Social Media &#8211; Transforming Marketing, Transforming the World<br />
<b>ThinkTank II: </b>Salon III <b>(SocialMobile)<br />
</b>The Mobile Opportunity: Messaging, Commerce &amp; Personalization<br />
<b>ThinkTank III: </b>Ballroom Terrace, <b>(BrandPower) (SocialMobile)</b><br />
The Power of YouTube: Unlocking the Power of Advertising and Programming<br />
<b>ThinkTank IV:</b> Plaza Room <b>(BrandPower) (ADVERT)</b><br />
TV Everywhere: The Content &amp; Commerce Opportunity &#8211; From Live Streaming &amp; Video Syndication to Video Ad Insertion</p>
<p><b>2:00 PM &#8211; 3:00 PM</b> &#8211; Marina Vista <b>(FINANCE)</b><br />
Success Stories: Crowdfunding via Kickstarter, Indiegogo and Beyond</p>
<p><b>2:15 PM &#8211; 3:30 PM<br />
ThinkTank I:</b> Admiralty Room <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
The Facebook Factor &#8211; A Discussion of Facebook and other Social Media Platforms as a Product and Communications Platform &#8211; Building Buzz, Building Community, Building Brand<br />
<b>ThinkTank II:</b> Plaza Room <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads &#8211; Social Networks &#8211; Private Networks<br />
<b>ThinkTank III:</b> Salon III <b>(BrandPower) (ADVERT) (SocialMobile)</b><br />
Social Media, Brands and Target Markets, Part II: Capturing and Transforming the User Experience &#8211; Content, Conversation and Commerce<br />
<b>ThinkTank IV:</b> Ballroom Terrace <b>(VIDEO) (SocialMobile)</b><br />
Intersection of Social and TV: From Social Viewing to Live Data Visualizations<br />
<b><br />
Coming Digital Hollywood Events Calendar</b><br />
<b>Digital Hollywood Spring,</b> May 5th &#8211; 8th, 2014, Ritz Carlton, Marina del Rey<br />
<b>Digital Hollywood Fall,</b> October 20-23, 2014, Ritz Carlton, Marina del Rey<br />
<b>2015 CES</b> &#8211; Digital Hollywood at CES, The SmartPhone &amp; Tablet Conference at CES, The Cable Conference at CES, January 5-7, 2015, Las Vegas Convention and World Trade Center (LVCC)<br />
<b>Media Summit, New York,</b> March, 2015, McGraw-Hill Building, 49th St. &amp; 6th Ave.</p>
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