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Under the Regional Law, PromoTurismoFVG, in collaboration with ERSA, is the chosen organisation for the Trail’s complete management and coordination of all members. Thereby making Friuli Venezia Giulia the only region in Italy, at this time, to have a single organisation managing the wine trail projects and undertaking all actions related to the operation with its own internal resources. To this effect, PromoTurismoFVG receives funding from the Autonomous Region of Friuli Venezia Giulia and uses it to fulfil the purposes of the system and the operators that belong to it.

The “Tastes of Friuli Venezia Giulia Food and Wine Tour” project also brings another important change to the Italian wine tourism world: Friuli Venezia Giulia is in fact the first region in Italy to regulate (art. 6 of the Regional Law 22/2015) the administration of traditional agro-food production, and speciality and quality non-cooked production along with tastings during wine cellar visits.

The SVS aims to give tourists a true holiday experience, surrounded by the wine and food of Friuli Venezia Giulia, just like a genuine, authentic and quality sample of the “Made in Italy” taste. Among the targets of SVS are the creation of products and bespoke services for the wine-tourist, organised either individually or in groups, the development of activities related to wine and other local products, the implementation of promotional activities aimed at placing the offer in the market, the communication and promotion of a single receptacle that holds all of what the region and its partners have to offer, the integration of the SVS contents with PromoTurismoFVG’s sales promotion strategy and all regional partners’ strategies.

The key word characterising SVS’s first actions is synergy: in fact, PromoTurismoFVG has worked closely with a work group, composed of the regional food and wine world’s main players, to build a product that can easily be shared within the region. The fruits of our labour came from the
experience and work done when managing the previous tourist wine trail..

SVS, which involves the community as a whole, is not a physical journey but a single receptacle in which six different life experiences areprovided in related areas, which will benefit from unique promotion.
The following categories and subjects can only, and exclusively, join Tastes of Friuli Venezia Giulia Food and Wine Tour: wineries, i.e. cooperative wine cellars and private wine producers; agro-tourism operators with accommodation and board or one of the two activities; restaurants, trattorias, osterias with kitchen, restaurants located in hotels of at least 3 stars; farms producing and processing traditional food products. From 2018, membership of the following will be available: tasting shops, bars and other similar places with or without kitchen (bars, breweries, bakeries, cafes, wineries); arts and crafts companies which focus on items linked to the rural, wine and food world, food and wine museums, eco-museums and structures with inherent local traditions linked to food, wine and craft products; the environment, culture and infrastructure of artistic and cultural interests or parks; service companies (travel agents, tour operators, transport hire firms, cooperatives of tour guides) and professionals and entertainers linked to tourism, culture and local traditions

The “Tastes of Friuli Venezia Giulia Food and Wine Tour” participants benefit from promotion provided by PromoTurismoFVG, which includes web marketing, media relations, advertising investments, participation in trade fairs and specific marketing aimed at improving the identification and enhancement of structures. SVS will also have a logo and corporate image.
To ensure a high standard of quality, the required minimum qualities for participating are listed in
individual membership cards, by each category.
These requirements, along with other relevant details as to how SVS operates, can be found within the regulations that govern the project.

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In 1974, Andrew Colaruotolo (Mr. C), an immigrant from Gaeta, Italy, founded Casa Larga Vineyards as a hobby, seeking to create wines reminiscent of those produced by his family’s vineyard in Italy. The first three wines were produced in 1978, and earned gold and silver medals in the first competition they entered. Casa Larga continues this tradition of excellence to this day – producing high-quality, award-winning wines, while acting as a driving force in the evolution, growth, promotion and recognition of the Finger Lakes wine region.

Casa Larga produces red and white table wines, Champagne and Ice Wine. The winery produces three lines of wines, classified under the names Casa Larga, Fiori and Vineyard Hill. Casa Larga’s Fiori line, created in the mid-1990s, is reserved for only the highest quality wines, produced through traditional methods, including the French Methode Champenoise and the German Eiswein process.

The vineyards at Casa Larga occupy 45 acres of land, located atop one of the highest points in the Finger Lakes region, where they grow two varietal classes: the European Vinifera and French-American Hybrids. Particular varieties of wines produced include Chardonnay, Viognier, Riesling, Gewürztraminer, Muscat D’Ottonel, Pinot Grigio, Vidal, DeChaunac, Pinot Noir, Merlot, Cabernet Franc and Cabernet Sauvignon.

Casa Larga is proud to have won over 600 awards in major competitions.

Ice Wines are Casa Larga’s star products. The Fiori Vidal Ice Wine is the most awarded ice wine in the United States. It has received some of the highest recognitions in the wine industry, including the “Governors Cup” for “Best Wine in New York State.” In 2010, the wine won “Best Dessert Wine” at the International Riverside Wine Competition, Double Gold and “Best Dessert Wine at the New York Wine & Food Classic, Gold and “Best of Class” at the Pacific Rim International Wine Competition and a Gold Medal from the Beverage Tasting Institute.

Casa Larga features a wine shop and tasting room that is open daily except for Thanksgiving, Christmas and New Year’s Day. Hours vary by season.

In 2004, Mr. C. passed away and was succeeded by his wife Ann, who assumed the role of Casa Larga Vineyard’s President. His son John assists as winemaker. His daughter Mary Jo manages the Finance Department and his daughter Andrea is the Director of Operations.

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