“The Calling” Film Series Tells the Surprising, Emotional Stories of Soldiers Behind the Uniform
“The Calling” is a new animated film series from the U.S. Army designed to profile the deeply emotional and diverse origin stories of five Soldiers as they make the most important decision of their lives: answering the call to serve.
The new series shows that Soldiers are so much more than their tough exteriors as it sets out to close the relatability gap between Gen Z and America’s largest military branch.
• Research shows many youth see the Army as a “distant star,” a place that requires a nearly superhuman level of discipline and excellence and is set apart from daily life.
• Similarly, many youth can’t connect with Soldiers and fail to see any commonalities in terms of interests, abilities, and goals.
• At a time of a widening military-civilian divide, “The Calling” makes the Army more accessible by bringing audiences into the lives and motivations of the people inside it: Soldiers.
The animated anthology is a distinct departure from previous Army campaigns – both for its arresting visual approach and its intimate portrayal of the people behind the uniform. By acknowledging that Soldiers are real people with their own hopes, dreams, fears, aspirations, families, friends, and obstacles to overcome, “The Calling” turns what was once a one-dimensional view of Army Soldiers into something relatable and more human. Rooted in the premise that you can’t truly know someone until you understand where they came from, the campaign shows that you don’t have to be born a warrior to eventually become one. Anyone can hear the calling.
Animation was a clear creative choice for “The Calling” because of its visual interest, narrative flexibility, and Gen Z appeal thanks to the popularity of events like Comicon and animated dances and videos. Animation also provided the opportunity to give each Soldier’s story a unique style and tone that underscored just how diverse each story is from the next. Through the expressive power of animation, the campaign conveys more than just events. It conveys emotion.
Interview is courtesy: U.S. Army

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Miri Ben-Ari, a critically acclaimed, GRAMMY Award-winning violinist, and producer who is world renowned as a musical pioneer. A classically trained violinist, who studied under the late classical master Isaac Stern, Ben-Ari has helped sell millions of records by collaborating with other GRAMMY Award-winning artists such as Kanye West, (co-produced Jesus Walks) Jay Z, Wyclef Jean, Alicia Keys, Wynton Marsalis, Britney Spears, Maroon 5, Patti Labelle, Brandy, Donna Summer, Janet Jackson, John Legend, Armin Van Buuren, and countless others. Miri is currently headlining her own spot date performances around the world, and featured as a special guest with Armin Van Buuren on his Armin Only Global tour. Miri Ben-Ari was named the Third Metric Musical Muse for Arianna Huffington, and is traveling to several cities in the United States to headline as a special guest performer. Miri Ben-Ari is also launching a global campaign this year with Scholastics, sponsored by her non-profit organization Gedenk to educate kids about tolerance.  She was named one of 25 “Remarkable Women” in 2011 by First Lady Michelle Obama, an “Apollo Legend” by the famed Apollo Theatre in New York City, a Goodwill Ambassador for the United Nation Associations for Brazil, and a recipient of the MLK Community Service Award by Al Sharpton’s National Action Network. Her captivating, show-stopping music earned her the moniker “Superstar Violinist.”

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