GREAT CORPORATE AND HUMAN CITIZEN SHARES HIS GOOD NEWS JERRY GREENFIELD AND HIS LONG-TIME FRIEND AND BUSINESS PARTNER BEN COHEN ARE THE MEN BEHIND ONE OF THE MOST TALKED-ABOUT, AND LEAST CONVENTIONAL SUCCESS STORIES IN AMERICAN BUSINESS. CO-FOUNDER OF BEN & JERRY’S HOMEMADE, INC., GREENFIELD HAS HELPED TO BUILD A STORE FRONT VENTURE INTO A $300 MILLION ICE CREAM EMPIRE BY MAKING SOCIAL RESPONSIBILITY AND CREATIVE MANAGEMENT STRENGTHS, RATHER THAN WEAKNESSES. GREENFIELD WAS BORN FOUR DAYS BEFORE HIS FUTURE BUSINESS PARTNER IN BROOKLYN, NEW YORK, HE GREW UP AND WENT TO SCHOOL IN MERRICK, LONG ISLAND. IT WAS THERE THAT HE FIRST MET COHEN IN JUNIOR HIGH SCHOOL. AFTER GRADUATING FROM HIGH SCHOOL WITH A NATIONAL MERIT SCHOLARSHIP UNDER HIS BELT, GREENFIELD ENROLLED AT OBERLIN COLLEGE. IN … [Continue reading...]