ZypAds is a new mobile app that delivers merchant created content during ordinary phone calls.
Using its auto-display of content associated with incoming and outgoing phones numbers, ZypAds transforms the static screen of everyday phone calls into a rich information sharing experience and opens many new market opportunities.
A merchant can post content in any format and when customers call for any reason… appointment, general information, a reservation, or from a search click-to-call, they will see the latest content, specials or coupons.
Content is displayed while phone is ringing, busy or goes to voice mail; callers will be able to PAUSE the call to study the offerings or content, or to TERMINATE the call if desired information was displayed.
The markets for opportunity for ZypAds:
Smart Phone Growth – Expected to increase to 80% by 2017. (source: Nielsen)
Mobile Ads Exploding – Spending is set to surge by 83% to $18 billion in 2014 (eMarketer)
Last Second Economy – Identified as a major trend in all industries. (Benchmark Capital)
Phone Calls Are The New Click – Call to merchant important in mobile ads and commerce*
* The report “Phone Calls: The New Currency of the Smartphone Era”, defines this market in detail.
Use Cases – The core use case for ZypAds improves the merchant’s efficiency on any phone call by providing information and options prior to the call being answered. This reduces or eliminates staff telephone time for general information such as hours, address, parking and special offerings. Multiple messages and links on the panel open additional pages of detailed information and generate multi-billion “impressions”. This can also be applied to call center menus and eliminate lengthy call routing messages.
About Zypline Services, Inc.
Headquarter in Palo Alto, California, Zypline provides a connection-engine communications platform for personal brands and their customers. It instantly delivers target pages without unnecessary search and navigation steps. The Company is developing many applications built around its breakthrough patent-pending, one-step, connection engine platform that links Proprietary Digital Indexes™ Personal, Corporate and Agency) to profiles and other data.
ZYPLINE SERVICES, Inc.
640 Hamilton Avenue
Palo Alto, CA 94301
Ray Kasbarian, CEO
ZYPLINE SERVICES, INC