Dr. Iwach speaks to us about The EyeSmart Campaign!

The EyeSmart public awareness campaign empowers Americans to take charge of their eye health. EyeSmart emphasizes the need for Americans to know their risk factors for eye diseases, infections and injuries, and how ophthalmologists can help prevent, diagnose and treat eye conditions. The campaign is sponsored by the American Academy of Ophthalmology, the world’s largest association of eye physicians and surgeons – Eye M.D.s. A key partner is EyeCare America, a public service program of the Foundation of the American Academy of Ophthalmology. In addition, more than 80 state, local and specialty ophthalmology societies are lending their support. EyeCare America Established in 1985, EyeCare America, a public service program of the Foundation of the American Academy of Ophthalmology, is committed to the preservation of sight, accomplishing its mission through public service and education. EyeCare America provides eye care services to the medically underserved and for those at increased risk for eye disease through its corps of 7,200 volunteer ophthalmologists dedicated to serving their communities. More than 90 percent of the care made available is provided at no out-of-pocket cost to the patients. Since its inception, EyeCare America has helped more than 860,000 people. Ophthalmology Societies There are more than 80 state, subspecialty and specialized interest societies that work with the American Academy of Ophthalmology on issues of importance to the practice of ophthalmology. EyeSmart is one of those issues, because of the rising number of people with age-related eye diseases and the need to increase awareness about the risk factors for these diseases.