Michele Borba

Listerine’s new Smart Rinse mouthwash that changes color to give an immediate visual cue of product efficacy is being marketed specifically for children. Owner of the brand Johnson and Johnson says the product is specifically designed for parents who are trying to educate their children into good oral care habits. The product release is part of the company’s plan to expand the Listerine brand that was acquired by Johnson and Johnson in summer 2006. Listerine Smart Rinse – fun and functional “Listerine Smart Rinse was designed with fun and functionality in mind,” said Kathleen Weber, vice president of Oral Care at Johnson and Johnson. The mouth wash protects teeth against cavities and cleans the mouth beyond brushing alone, according to the company. In addition, the company explains that the product tints the particles that are left behind by brushing to leave proof in the sink of a cleaner mouth. This visual cue that the product is working provides an immediate benefit to the child that is to easy to see and understand, making oral care more fun and hopefully building better habits from a younger age. The company quotes education psychologist Dr Michele Borba who explains the importance of visual cues in habit formation: “When kids can see the immediate benefits, they are more likely to adopt a new habit.” -By Katie Bird https://videos.whiteblox.com/gnb/secure/player.aspx?sid=47194