Dannon is Partnering with the National Breast Cancer Foundation (NBCF)
to Support the Fight Against Breast Cancer.www.cupsofhope.com
Founder, President and CEO of NBCF, Janelle Hail is available to talk about the fight against breast cancer, breast cancer awareness month, and why campaigns like
Give Hope With Every CupTM are so important to the cause.
Hail first faced breast cancer at the age of 34. At the time of her diagnosis she was living a healthy lifestyle and never imagined things could change so quickly.
Now she is leading the fight to help the nearly 200,000 women who are affected by this disease each year.
– The campaign is called Give Hope With Every CupTM
– Dannon will donate 10 cents for each under-the-lid code entered at www.cupsofhope.com to the NBCF before 11/30/10 up to $1.5 million and a guaranteed $500,000 donation
– Each specially marked package of Dannon yogurt contains an under-the-lid code.
– With your help and the support of Dannon, NBCF will fund free mammograms to women who could otherwise not afford them.
Give Hope With Every CupTM campaign runs until November 30
Please air all materials ASAP.
More Information
Janelle Hail Founder, President, CEO
National Breast Cancer Foundation
From a young mother diagnosed with breast cancer to a 30-year breast cancer survivor.
Janelle Hail first faced breast cancer when she was only 34 years old. At the time of her diagnosis she was living a healthy lifestyle and had no family history of breast cancer. However, in an instant, she faced a staggering reality that will also affect more than 200,000 women this year alone.
From her personal experience and a compassionate heart to help others, Janelles vision for the National Breast Cancer Foundation was formed. She strengthened her voice to reach women with lifesaving education on breast cancer by becoming a professional speaker and award-winning published writer. In her pursuit of reaching out to women who have no assistance, Janelle has received numerous accolades on behalf of the National Breast Cancer Foundation.
Today, Janelle serves as the CEO of National Breast Cancer Foundation, one of Americas most highly recognized and respected breast cancer charities. To Janelle, nothing compares to the joy in life she receives when she hugs a woman whose life has been spared by a mammogram provided by the National Breast Cancer Foundation.
Dannon Give Hope With Every CupTM
Campaign Fact Sheet
Dannons mission is to bring health through food, and Dannon is going pink in support of national breast cancer awareness month. Dannon will donate 10 cents for each under-the-lid code entered at www.cupsofhope.com before 11/30/10 – up to $1.5 million – to the National Breast Cancer Foundation, Inc. (NBCF). Dannon is committed to a $500,000 guaranteed donation to NCBF.
Each specially marked package of Dannon yogurt contains an under-the-lid code. Participating in Give Hope With Every CupTM is as easy as entering the code from the lid at www.cupsofhope.com.
NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. With support from Dannon, NBCF will fund free mammograms for women who could otherwise not afford them and will support research programs in leading facilities across the country.
Dannon is honored to have support from actor, author and philanthropist Jamie Lee Curtis to raise awareness for Give Hope With Every CupTM.
Products will be available in stores beginning the week of September 5 leading up to and throughout October, which is breast cancer awareness month.
