? Real-Life Moms, Grandmothers and Daughters Write from Experience for Mother’s Day When youre standing in the card aisle looking for the perfect Mother’s Day card that says just the right thing for your mom, grandmother, daughter, wife, sister or friend, chances are you are picking up one that has actually been written by a real-life mom at American Greetings. Real life moms Carolyn Koesters and Anne McAvoy will discuss how their lives have helped to shape their work of creating real cards for real moms. These creative moms will provide insight into trends for card and gift-giving this Mother’s Day as well as: What a mom wants what is the number one gift mom’s want? And, what is the most popular gift they get? How to recognize and celebrate mom’s pre-mom identity learn what to do this Mother’s Day to keep your mom from getting “momnesia” How to write from the heart to your mom this Mother’s Day and why you don’t have to if you can’t. How to find the perfect card to represent the relationship you have with your mom this Mother’s Day, even if it’s not always been as great as you’d like it to be. Etiquette on card giving for Mother’s Day which women in your life get cards and/or gifts on Mother’ Day. Interview With: Carolyn Koesters, Senior Creative Consultant, American Greetings, for whom writing Mother’s Day cards took on a whole new meaning when she became a mom for the first time four years ago. Anne McEvoy, Senior Writer/Editor, American Greetings, who has written cards for American Greetings for over 21 years, not only receives cards on Mother’s Day from her children and grandchildren; she also gives cards to the many moms in her life, including her mother, daughters and daughters-in-law
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