Most Americans view birthdays, anniversaries, and social security numbers as more “important” than financial numbers, including the amount needed for their retirement How much money do you really need to save for retirement? How do you find out what your own, personal retirement “number” should be? Given the uncertainty economy, these are questions that a lot of Americans should be asking themselves. However, a recent survey released by financial services giant ING found that most Americans don’t view their retirement savings as an “important” number. Another key find from ING’s recent survey was that two out of three Americans think about how much they’ll need for retirement, yet half say calculating that number isn’t easy and they don’t know where to start. Not a huge surprise considering one of the most common questions financial advisors are asked when people are about retire is: “Do I have enough money?”, often a question asked too late. ING recently launched the “Your Number” campaign to directly tackle these issues. Part of the new campaign includes bold TV commercials with everyday people walking around with bright orange retirement numbers in the millions having Americans confront what retirement numbers actually look like and how to begin planning. Sri Reddy is the Head of Retirement Income Strategies at ING, and he’s available to talk about the hidden dangers of ignoring your number, and how it could cost you at retirement. Everyone’s number is different. Sri can offer tips for calculating retirement numbers and putting a retirement plan in place at any age. Listeners can calculate their own retirement number at http://www.INGyournumber.com