New Book Reveals, The Seven Tensions of Negotiation, The Importance of Using Tension for Successful Negotiation with Author, Professor and Attorney Cash Nickerson

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IMPORTANT INSPIRATION FOR SUCCESS
one of the top experts in the nation reveals

‘the seven tensions of negotiation’

MASTERING THE ART OF NEGOTIATION WITH

CASH NICKERSON

Meet the Author, Attorney & Professor Who Explains How To:

‘Breathe and Let the Opposition Make the Tough Decisions’

Most things in life involve some kind of negotiation, which is why a revealing new book provides a road map for helping many people achieve success. Even if you are a professional, who has had some instruction or training in negotiation skills, what if the reality is that the training you received made you a weaker negotiator? What if the theories based on collaboration and ‘Getting to YES’ lead to weaker outcomes? Now, one of the top negotiation experts in the nation is sharing his secrets for using stress to produce better results.

On October 29th, author, attorney and professor Cash Nickerson will reveal why everyone can benefit from learning how to be a better negotiator, even a world-class poker player. In his newest book, The Seven Tensions of Negotiation, Nickerson shares valuable insights based on years of experience running major tech companies. Learn why simply saying ‘maybe not’ can become a way to leverage the seven tensions of negotiation. Cash will also reveal his process for mastering the art of negotiation and developing the essential skills for success.

WHAT YOU’LL LEARN ABOUT THE ART OF NEGOTIATION:

Reduce personal or corporate waste from litigation expenses

Practical advice and ways to diminish the tension in negotiations

Master stress to your advantage and improve negotiation outcomes

Learning how to create power from tension

Preventing costly battles

AUTHOR BACKGROUND: Cash Nickerson JD, MBA is an innovative and transformative leader. He combines business skills and acumen with martial arts wisdom. The result is a powerful high-performance formula for success in an ever-changing enterprise landscape. Nickerson, author of several books, is an avid writer and speaker on the workplace, jobs, and the economy. He is also the founder and president of the David H. Nickerson Foundation, which supports prostate cancer research.

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