Digital Hollywood is pleased to announce a new Women’s Entertainment and Technology Board and Content Sector to Digital Hollywood. This an incredibly exciting and long overdue addition to our yearly programming schedule. This is the beginning of something very special and great. Take a look at the amazing agenda below!
Special thanks go to our Co-Chair: Lori H. Schwartz, Tech Catalyst, Principal, World of Schwartz and Tania Yuki, VP Advertiser Solutions, Visible World.
We welcome your input on the first draft of our session topics – and we look forward to the October event when the excitment will begin.
see http://www.digitalhollywood.com/WomensBoard.html
The Women’s Entertainment and Technology
Board Members
(Membership in progress)
Board Members
Amy Carney, President of U.S. Advertiser Sales, Sony Pictures Television
Amy Friedlander Hoffman, President, Priority Digital Media
Andrea Kerr Redniss, Managing Director, Mediastorm
Ashley J. Swartz, Founder, Furious-Minds Inc
Caroline Orange, Head of New Distribution Development, News International
Catherine Balsam-Schwaber, SVP of Marketing, iVillage, NBC Universal
Cella Irvine, CEO, Vibrant Media
Debbie Solomon, Managing Director, Business Planning, Mindshare
Deborah A. Forte, President, Scholastic Media
Emily Della Maggiora, Vice President Media, Entertainment & Gaming, comScore Inc.
Erin Kapczynski, Head of U.S. Marketing, Bestofmedia Group
Gayle Weiswasser, VP, Social Media, Discovery Communications
Jacqueline Corbelli, CEO, BrightLine
Jennifer Cooper, Director, Media and Entertainment Strategy, Adobe
Joleen Winther Hughes, Founder and Principal, HUGHES MEDIA LAW GROUP
Kandace Hudspeth, Executive Strategy Partner, McCann NY,
Karen Gilford, Senior Vice President, Digital Media, ABC Television Network
Linda Abraham, Chief Marketing Officer and Executive Vice President of Global Development, comScore
Linda A. Goldstein, Partner, Chair, Advertising, Marketing & Media Division, Manatt, Phelps & Phillips, LLP
Linda R. Nicolai, President, The Executive Alliance Group Recruiting
Liz Schimel, EVP and Chief Digital Officer, Meredith National Media Group
Louisa Shipnuck, Director, Marketing and Strategy, Verizon Digital Media Services
Mara Winokur, SVP, Digital, Starz Media
Mariana Danilovic, Managing Director, Hollywood Portfolio
Marjorie DeHey, J.D./MBA, General Manager, MEF North America
Melissa Thompson, co-founder, TalkSession
Meghan Asha, co-founder, TalkSession
Monica Dodi, Managing Director and Co Founder, The Women’s Venture Capital Fund
Nancy Tamayo, Head of Brand Partnerships & Media Sales, Collective Digital Studio
Pam Schecter, Vice President Business Affairs Digital & Cable, Entertainment, NBC Universal
Rachel Spiegelman, SVP Marketing, The Pitch Agency
Sarah Ellenbogen, Monetization Strategic Partnerships, Google
Sharalyn Hartwell, Executive Director, Magid Generational Strategies
Shira Lazar, Co-Founder, What’s Trending
Stephanie Gaines, Co-founder, Matcha
Tara Maitra, SVP, GM of Content and Media Sales, TiVo
Tina Hoover, VP Social Media & Interactivity, Endemol USA
Schedule of Seminars, ThinkTanks and Dinners
Monday, October 15th
12:30 – 1:15
Women in (Digital) Comedy: The Funnier Sex? Meet the Performers, Writers, Creators and Executives who are driving the Comedy Revolution (WOMEN)
3:45 PM – 5:00 PM
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Women in Tech Media: The Growing Voice of the Industry
Tuesday, October 16th
The ThinkTanks
11:00 AM – 11:45 AM
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Women – The Personal Brand – Understanding Lifestyle, Authenticity, Purpose & Resolve
12 Noon – 12:45 PM
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Living the Life: Women Entrepreneurs, Innovators and Disrupters
The ThinkTanks
1:00 PM – 1:45 PM
ThinkTank B: Women’s Entertainment & Technology (WOMEN)
Women in Advertising – Innovation in Digital Technologies: From Agencies to Social Media Start-ups
2:00 PM – 2:45 PM
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Women in Venture Capital and Private Equity – Breaking All Barriers
3:00 PM – 3:45 PM
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
The Executive Media Transition – From Print Media Executive to Digital Pioneer
Hosted by: Bonnie Fuller, President and Editor-in-Chief, HollywoodLife.com and HollyBaby.com (Former Editor, Glamour and US Weekly)
4:00 PM – 4:45 PM
ThinkTank B: Women’s Entertainment & Technology (WOMEN)
Women: The Social Advantage –Leveraging All Social Platforms For Online Brand Building
Hosted by: Catherine Balsam-Schwaber, SVP Marketing, iVillage, NBC Universal
5:45 PM – 7:00 PM – Reception
Women’s Entertainment & Technology (WOMEN)
The Woman’s Meetup – Seminar as Speed Date – Identifying Goals and Exploration
7:00 PM – 8:30 PM – Tickets Available
The Dinner: Women’s Entertainment & Technology (WOMEN)
Women and Hollywood: Executive Power, Star Power, Social Media Power
Wednesday, October 17th
12 Noon – 12:45 PM
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Bringing More Women into Tech: Breaking Down the Barriers to Entry
1:00 PM – 1:45 PM
ThinkTank A: Women’s Entertainment & Technology (WOMEN)
Women Tekkies – Thinking in Geek – Social Media, Code, Apps, 2nd Screen, Games
2:00 PM – 2:45 PM
ThinkTank A: Women’s Entertainment & Technology (WOMEN)
The Digital Superstar: The Balancing Life – The Cliché that Hits Home: Life Lessons in Reaching Tech Stardom and Being a Mom
3:00 PM – 3:45 PM
ThinkTank A: Women’s Entertainment & Technology (WOMEN)
Women – The Talent Crossover – The Marketing Challenge: Transforming Celebrity into StartUp – Film-TV-Music-Reality
5:00 PM – 6:00 PM – Ritz Carlton
End of Day Poolside Reception –
We will be finalizing speakers for all Digital Hollywood sessions in the coming few weeks. Feel free to email me with your suggestions.
Thanks, Victor Harwood, President, Digital Hollywood, 
212-352-9720
The Complete Agenda:
Digital Hollywood Fall, Marina del Rey, California
Date: Monday, October 15th – Thursday, October 18, 2012
Location: The Ritz Carlton Hotel
The Special Events and Tracks:
I. The Variety Entertainment and Technology Summit – Monday, October 15th
II. Digital Hollywood Content Summit – Includes Comedy Summit; TV Summit; Brands Summit
III. The Think Tanks – Digital Hollywood Board Member Presentations – NEW!
IV. Crowdsourcing – Crowdfunding: Building the Industry through the Social Graph – CROWD – NEW!
V. The Women’s Entertainment & Technology Events (WOMEN) – NEW! (The Board Membership is now in formation)
VI: DH – The Week of Festivals
VII. Mobile Excellence Awards (co-located at Digital Hollywood) Wednesday, October 17th
VIII. The Connected TV – Hollywood Alliance – TV-2012
IX. Advertising & Commerce – The Hollywood Upfronts – AdvUp
X. Digital Hollywood Finance: Investment, Funding Strategies – DHFi
XI. Hollywood 2.0 – Disruption and Transformation – H2.0
XII. The Smartphone – Tablet Summit – SmPh-TbLT
XIII. The Video Platform – ViDeo – (Over-the-Top OTT, Flatscreen, Set-top, CDN)
XIV. Content Rights – Digital Rights Program – DiRghts
XV. The Urban Media Summit
The Strategic Sessions
Monday, October 15th
10:00 AM – 11:15 AM
Track I: SmPh-TbLT, HGmz, TV-2012, Ballroom Terrace
TouchIt – Tablet-SmartPhone-PC-Game – Roundtable on the Immersive Consumer Experience
Track II: Poolside Screening Tent I
Digital Media 101 – DiRghts, TV-2012, H2.0
The Primer – Multiplatform Trends, Search and Social, Deals and Financings – A Prep Course for Getting the Most Out of Digital Hollywood
Digital Hollywood Content Summit” – HwdSummit
Day I: Marina Vista Room
Digital Comedy Summit – TVs, SmartPhones, Tablets, PCs (Comedy Summit Agenda Will Be Posted Shortly)
10:00 AM – 10:45 AM
Comedy Pitching Refined
11:15 – 12:00 HwdSummit Marina Vista Room
YouTube Comedy Channels: The Second Coming of Television as the All-Access
11:30 AM – 12:30 PM
Track I: SmPh-TbLT, AdvUp, TV-2012 Ballroom Terrace
The New Fandom: Building and Nurturing Communities for Entertainment Properties on Social Platforms
Track II: DHFi, TV-2012, CROWD Screening Tent I
Valuing and Financing Entertainment Content: Movies, Television and Online Video, From VC & Equity to Crowdfunding
12:30 – 1:15 HwdSummit (WOMEN) Marina Vista Room
Women in (Digital) Comedy: The Funnier Sex? Meet the Performers, Writers, Creators and Executives who are driving the Comedy Revolution .
1:00 PM – 2:15 PM
Track I: DHFi, H2.0, Screening Tent I
The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
Track II: AdvUp, Ballroom Terrace
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Track III: AdvUp – Screening Tent II
Marketing Hollywood Content – Using Twitter, Facebook, Smartphone and Tablets – Building Audience – Building Buzz – Understanding the Metrics and Measurement of Success
The ThinkTank
1:00 PM – 1:45 PM
ThinkTank A: Crowdfunding & Crowdsourcing (CROWD)
Incubators, Accelerators, Labs & Crowdsourcing
2:30 PM – 3:30 PM
Track I – ViDeo, TV-2012, H2.0, AdvUp, Tent I
Social Television – The Merger of Content, Social Interaction and the Video Platforms
Track II – TV-2012, AdvUp, Ballroom Terrace
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
Track III – H2.0, SmPh-TbLT, Screening Tent II
Merging Content with New Technologies – Content Reinvention with the Next Generation of Tablets, SmartPhones and Mobile Devices
ThinkTanks
2:30 PM – 3:30 PM
ThinkTank I: Advertising-Hollywood Upfront Event (Single Presenter)
Monetizing Video: Tablet, Smartphone, PC & OTT Content and Commerce – Cost Models & Implementation
ThinkTank II: The Finance, Investment & Funding Track DHFi, CROWD
Crowdfunding and Crowdsourcing Your Content or Technology Project – Funding & the Social Graph
3:45 PM – 5:00 PM
Track I – H2.0, ViDeo, TV-2012, Screening Tent I
Cable, TV and Broadband – New Content – New Networks – Streams, Platforms, Devices
Track II – AdvUp, Ballroom Terrace
Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile
Track III – SmPh-TbLT, AdvUp, TV-2012, Tent II
iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform
ThinkTanks
3:45 PM – 4:45 PM
ThinkTank I: Advertising – Hollywood Upfronts Event (Single Presenter)
The Web Series – Advertising & Branding – Comedy – Drama – Dramedy, News & Information
ThinkTank II: Advertising – Hollywood Upfronts Event (Single Presenter)
Celebrity Twitter – Celebrity Facebook – Surfing the SocialGraph
5:00 PM – End-of-Day Poolside Reception – Ritz Carlton
Open to all attendees
6:00 PM – 7:00 PM – Reception –
Digital Hollywood Festival – Planning Discussion
Speakers & Board Members
Evening Dinners
7:00 PM – 8:30 PM – Tickets Available
The Social Television Dinner – Ballroom Terrace
7:00 PM – 8:30 PM – Tickets Available, DHFi, CROWD
Crowdsourcing – Crowdfunding: Building the Industry through the Social Graph
Tuesday, October 16th
Breakfast Session
7:45 AM – 9:00 AM, DHFi, H2.0, TV-2012 Ballroom Terrace
Cross-Platform Content – Analysts and Investment: A View from the Street – From Tablets and SmartPhones to 3D TV
Tuesday, October 16th
The SuperSessions
9:00 AM – 10:15 AM
Track I: AdvUp, Salon I
Contextual Media & Advertising: Transforming and Personalizing the Relationship Between the Consumer, Commerce and Media Platforms
Track II: ViDeo, TV-2012, H2.0 Salon II
Over the Top TV – Content and the Consumer Experience – New Technologies as Gateway to the New Hollywood
Track III: HGmz, Salon III
The Gaming Addiction – Social Gaming, Apps and Game Networks – Tablets, SmartPhones, PCs and Consoles
Track IV: AdvUp, ViDeo, Screening Tent I
Maximizing Content Value – From Video to Entertainment and Information – Metadata, Content Farms, Syndication, Behavioral Search & Subscription
10:45 AM – Noon
Track I: H2.0, ViDeo, TV-2012, Salon I
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Track II: AdvUp, ViDeo, Salon II
Video Advertising: Monetizing the Cross-Platform Package – Tablets, TVs, Smartphones, PCs and Games
Track III: SmPh-TbLT, Salon III
SmartPhones & Tablets: Communicator, Entertainer, Commerce Engine – Social Experiential Networks and Devices
Track IV: ViDeo, TV-2012, H2.0, Tent II – Poolside
Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV – Strategies for ConnectedTV Technology & Content
Special Workshop I, Screening Tent I, Poolside
10:45 AM – Noon – DHFi, CROWD
Investment, Funding Strategies and Deal Flow
A Primer for Content and Technology Companies
I. Understanding Funding and Strategy
The ThinkTanks
11:00 AM – 11:45 AM
ThinkTank A: The Director’s Room
“The Immersive Digital Future – All Surfaces All-the-Time – From Coffee Cups & Sunglasses to Sidewalks and Skyscrapers”
ThinkTank B: The Board Room
The Conflict – The Investment vs. the Content: The Story Driven Approach to Content vs. The Business Model and the Advertiser
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Women – The Personal Brand – Understanding Lifestyle, Authenticity, Purpose & Resolve
12 Noon – 12:45 PM
ThinkTank A: The Director’s Room
Monetizing in the Digital Video Market – The Right Seller, the Right Buyer Buyer, the Right Brand, the Right Strategy
ThinkTank B: CGI and Hollywood Track
The Blockbuster – The Business of CGI – Hollywood’s Billion Dollar Creative Edge – Features/TV/Games
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Living the Life: Women Entrepreneurs, Innovators and Disrupters
12:30 PM – 1:45 PM
Track I: H2.0, ViDeo, TV-2012, Salon I
Hollywood and Media – Always Connected – Always On – Traditional Media Transformed! iPads & Tablets, SmartPhones to Cable and TV
Track II: DHFi, CROWD Screening Tent I, Poolside
Investment, Funding Strategies and Deal Flow
Digital Media Venture, Investment and Funding: New Business Models in Entertainment, Media and Technology – From Funds to Crowdfunding
Track III: SmPh-TbLT, AdvUp, H2.0 Salon II
The Social TV Strategy Summit: Tablet & SmartPhone as Gateway to the SmartTV: Content, Commerce, Communications & Social Graph
Track IV: H2.0, ViDeo, TV-2012, CGI, Salon III
The 3D Industry: The Explosion of 3D in Feature Films and Television
The ThinkTanks
1:00 PM – 1:45 PM
ThinkTank A: The Board Room
Hollywood Green Lights – One Screen – Two Screens – Social TV – YouTube TV, Yahoo, X-Box TV – There’s a Digital Revolution Out There!
ThinkTank B: Women’s Entertainment & Technology (WOMEN)
Women in Advertising – Innovation in Digital Technologies: From Agencies to Social Media Start-ups
2:00 PM – 2:45 PM
ThinkTank A: The Director’s Room
State of the SmartTV – Demo and Analysis – The Hollywood and Consumer Electronic Roadmap to the Future
ThinkTank B: CGI and Hollywood Track
CGI – Animation: The Visionary Palate – The Experiential Breakthrough – Creating Films – Games – Advertising
ThinkTank C: Women’s Entertainment & Technology (WOMEN), DHFi
Women in Venture Capital and Private Equity – Breaking All Barriers
ThinkTank D: The Board Room
The Gaming Console: The Digital Heart of the Living Room – All Content – All the Time – “Cable Box” or “Cord Cutter?”
2:15 PM – 3:30 PM
Track I: H2.0, ViDeo, TV-2012, Salon I
Video Anytime Anywhere: Video Across Platforms – Television, Broadband and Mobile – Understanding the Value Proposition
Track II: ViDeo, TV-2012, H2.0, Salon II
Original Video Programming – Streaming and Live Broadband: TV-Tablets-Smartphones-PCs – The Video Explosion
Track III: AdvUp, Salon III
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Track IV: HGmz, AdvUp, SmPh-TbLT Tent I, Poolside
Social, Tablet & SmartPhone Gaming – The Explosive Obsession!
The ThinkTanks
3:00 PM – 3:45 PM
ThinkTank A: The Director’s Room
Entertainment Marketing Campaigns – Multiplatform Storytelling + Technology + Creativity = Strategic Vision, Virality and Mass Marketing
ThinkTank B: Crowdfunding & Crowdsourcing CROWD
Crowdfunding for FilmMakers – From Webisodes to Features
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
The Executive Media Transition – From Print Media Executive to Digital Pioneer
Hosted by: Bonnie Fuller, President and Editor-in-Chief, HollywoodLife.com and HollyBaby.com (Former Editor, Glamour and US Weekly)
ThinkTank D: CGI and Hollywood Track
CGI – Animation – TV and Web’s Hidden Blockbuster – The Continuing Primetime and YouTube – Success
3:50 PM – 5:00 PM
Track I: AdvUp, Salon I
Advertising Strategy, Expenditure and Analysis: Broadcast, Cable and the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
Track II: HGmz, AdvUp, H2.0 Salon II
Leveraging Content and Celebrity For Cross-Platform Success: Brands, Bands and Entertainers Collaborate
Track III: H2.0, TV-2012, Screening Tent I
The Hollywood Producer – The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Track IV: HGmz, AdvUp, H2.0, Salon III
The Kids Revolution – Brands, Games, Education and TV – from iPads to TVs
3:50 PM – 5:00 PM
Workshop A – Screening Tent II, Poolside
Privacy & Personalization: Where’s My Data, Who Has it? What Can I Do About It?
The ThinkTanks
4:00 PM – 4:45 PM
ThinkTank A: The Director’s Room
Video on the Smartphone and Tablet – Programming, Content Relationships, Dealmaking and Commerce
ThinkTank B: Women’s Entertainment & Technology (WOMEN)
Women: The Social Advantage –Leveraging All Social Platforms For Online Brand Building
ThinkTank C: CGI and Hollywood Track
The Blockbuster, Part II, Building the Franchise – Strategies of Studios, Networks & Games
5:00 PM – 6:15 PM
End-of Day Poolside Reception – Ritz Carlton
Open to All Attendees
5:45 PM – 7:00 PM – Reception
Women’s Entertainment & Technology (WOMEN)
The Woman’s Meetup – Seminar as Speed Date – Identifying Goals and Exploration
7:00 PM – 8:30 PM – Tickets Available
The Dinner: Women’s Entertainment & Technology (WOMEN)
Women and Hollywood: Executive Power, Star Power, Social Media Power
Digital Hollywood – Day Three
Wednesday, October 17th
9:00 AM – 10:15 AM
Track I: AdvUp, Salon I
Video Advertising: Monetizing the Cross-Platform Package – Tablets, TVs, Smartphones, PCs and Games
Track II: ViDeo, TV-2012, Salon II
The NexGen Entertainment Home Experience – From the Smart & Connected TV to the PVR, Set-Top & PC Experience
Track III: H2.0, DiRghts, ViDeo, TV-2012, Salon III
The Launch of UltraViolet – Advancing Digital Home Entertainment
Track III: SmPh-TbLT, Tent I
iPhone Apps – Tablet Apps – Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising
Special Workshop
9:00 AM – 10:15 AM, DiRghts, Screening Tent II
Keepin’ it Legal – Online Marketing – Basics for Developing Legally Compliant Sweepstakes, Contests, User-Generated Content and Social Media Promotions, and Complying with the FTC’s Endorsement Guidelines
10:45 AM – Noon
Track I: ViDeo, TV-2012, Salon I
Inventing TV 2.0 – Defining the Set Top, Connected TV, Tablet & Smartphone Downloadable Consumer Experience
Track II: H2.0, AdvUp, Salon II
Media, Entertainment and Brand Ubiquity – Sports, Comedy, Reality & News – TV, PC, The Tablet, The Smartphone – Understanding the Content and Commerce Equation
Track III: ViDeo, TV-2012, Salon III
Over the Top Platforms – TV, iPad – Tablet – SmartPhone – PC – Connecting into the Future
Track IV: H2.0, ViDeo, TV-2012 Screening Tent I
Video Innovation – Content for the New Hollywood – Cross Platform – Web – Phone – Tablet – TV
Special Workshop
10:45 AM – Noon – DiRghts, DHFi Screening Tent II
New Media Wheeling and Dealing – Gaining the Strategic Advantage – Drafting, Negotiating and Closing your New Media Deal using business savvy, leverage and smarts
The ThinkTanks
11:00 AM – 11:45 AM
ThinkTank A: The Director’s Room
Engaging the Fan Base: Harnessing Social Media and Original Content
ThinkTank B: Crowdfunding & Crowdsourcing CROWD
Crowdfunding & CrowdSourcing for Entertainment & Technology Innovators
ThinkTank C: The Board Room
Tablet & SmartPhone as Gateway to the SmartTV: Content, Commerce, Communications & Social Graph
The ThinkTanks
12 Noon – 12:45 PM
ThinkTank A: The Director’s Room
Streaming the 2012 Olympics to China: A Case Study in Business and Technology
Hosted by Chris Wagner, EVP, NeuLion
ThinkTank B: Crowdfunding & Crowdsourcing CROWD
Crowdsourcing Talent – Music, Movies, Video, Art & Advertising
ThinkTank C: Women’s Entertainment & Technology (WOMEN)
Bringing More Women into Tech: Breaking Down the Barriers to Entry
12:30 PM – 1:45 PM
Track I: AdvUp, Salon I
Branded Media Marketing – Across Platforms – TV, Film, Broadband, Tablets and SmartPhones – Reinventing the Commerce & Media Model
Track II: H2.0, ViDeo, TV-2012, SmPh-TbLT, Salon II
The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps
Track III: DiRghts, H2.0, ViDeo, TV-2012, Screening Tent I, Poolside
Digital Deals – Networks, Studios and Producers – Monetizing Content Across Platforms
Track IV: ViDeo, TV-2012, AdvUp, Salon III
TV, Movies & Video – Downloads, Streaming, DVDs – Everywhere Video to the Consumer
Special Workshop
12:30 PM – ViDeo, TV-2012, Screening Tent II
Cloud Media & the Connected PC-TV-Mobile Universe: The New Face of the Digital Consumer
The ThinkTanks
1:00 PM – 1:45 PM
ThinkTank A: Women’s Entertainment & Technology (WOMEN)
Women Tekkies – Thinking in Geek – Social Media, Code, Apps, 2nd Screen, Games
ThinkTank B: Crowdfunding & Crowdsourcing (CROWD)
Investors, Incubators, Crowdsourcing, Accelerators & Labs
2:00 PM – 2:45 PM
ThinkTank A: The Director’s Room
Women’s Entertainment & Technology (WOMEN)
The Digital Superstar: The Balancing Life – The Cliché that Hits Home: Life Lessons in Reaching Tech Stardom and Being a Mom
ThinkTank B: The Board Room
SOCIAL TV as Programming – The Emerging Media of Today and Tomorrow
2:15 PM – 3:30 PM
Track I: AdvUp, ViDeo, TV-2012, Salon I
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Track II: DHFi, CROWD Salon II
Venture Funding, Investment & Mergers – Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Track III: SmPh-TbLT, Salon III
Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization
Track IV: H2.0, SmPh-TbLT, TV-2012, Tent I, Poolside
The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce
Special Workshop
2:15 PM – 3:30 PM: AdvUp, Screening Tent II
Branded Advertising Strategies – Content and Platform Integration
The ThinkTanks
3:00 PM – 3:45 PM
ThinkTank A: The Director’s Room
Higher Definition Content: Monetizing and Understanding Viewer Engagement
ThinkTank B:
Women’s Entertainment & Technology (WOMEN)
Women – The Talent Crossover – The Marketing Challenge: Transforming Celebrity into StartUp – Film-TV-Music-Reality
ThinkTank C: The Board Room
DNA of the Digital Entrepreneur: Start-Up War Stories
3:50 PM – 5:00 PM
Track I: AdvUp, H2.0, TV-2012, Salon I
Monetizing Entertainment Programming, Cross Platform – Social TV, Social Media and Commerce
Track II: AdvUp, SmPh-TbLT, Salon II
iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform
Track III: DiRghts, Salon III
Protecting the Product: Content Rights and Technology Solutions in Media and Entertainment: Implementation of Technology Strategies
Track IV: ViDeo, TV-2012, Screening Tent I, Poolside
Video Everywhere – Technologies & Platforms – Enabling the Next Generation of Over-the-Top TV
Special Workshop
3:50 PM – 5:00 PM ViDeo, AdvUp, TV-2012 Tent II
Music and Video – in the Cloud – The Future of Entertainment
The ThinkTanks
4:00 PM – 4:45 PM
ThinkTank A: The Director’s Room
Synchronized Metadata – The Key Enabler of Advanced Content Discovery
ThinkTank B: The Board Room
Perceptive Media in the Smart TV Environment
5:00 PM – 6:15 PM – The Ritz Carlton
End-of Day Poolside Reception
Wednesday, October 17th
7:00 PM – 9:00 PM, Marina Vista Room
Mobile Excellence Awards (co-located at Digital Hollywood)
Thursday, October 18th
Drill Down Day at Digital Hollywood
Five Tracks to Choose From
9:00 AM – 9:45 AM
Kickstarter Case Studies: Stories and Projects by Successful Crowdfunded Content
9:30 AM – 10:45 AM
Track I: AdvUp, HGm, Salon I
Advertising and Micro-Commerce, Games and Game Networks – Mobile, Broadband and Console – Serving Individuals and Communities of Interest
Track II: ViDeo, TV-2012, Salon II
Content Delivery – Rich Media – Managing the Three Screen Challenge: PC, TV and Mobile
Track III: AdvUp, SmPh-TbLT, Salon III
The Social Media Primer – Using Twitter – The Real Time Web – Content, Communication, Advertising
Track IV – AdvUp, H2.0, SmPh-TbLT, TV-2012, Ballroom Terrace
Monetizing Video: Tablet, Smartphone and PC Content and Commerce – Cost Models & Implementation
11:05 AM – 12:20 PM
Track I: AdvUp, Salon I
Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting
Track II – AdvUp, H2.0, SmPh-TbLT Salon II
Marketing Primetime Hollywood Content – Using Twitter, Facebook, Smartphone and Tablets – Building Audience – Building Buzz – Understanding the Metrics and Measurement of Success
Track III: AdvUp, TV-2012, Salon III
Video Innovation! Social Video, Real-Time Video, Face-to-Face Video – Communication and Commerce
Track IV: ViDeo, TV-2012, AdvUp, Ballroom Terrace
Content Innovation: Next Generation in Media Technologies – Broadband and Mobile
12:50 PM – 2:00 PM
Track I: AdvUp, SmPh-TbLT Salon I
Twitter, Facebook & Social Media – Transforming Marketing, Transforming the World
Track II: AdvUp, H2.0, Salon II
Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads – Social Networks – Private Networks, Part I
Track III: AdvUp, SmPh-TbLT Salon III
Tablets and SmartPhones – Apps for Entertainment, News, Music, Games, Location-Based Communication and Communities
Track IV: AdvUp, Ballroom Terrace
Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce
2:15 PM – 3:30 PM
Track I: H2.0, AdvUp, SmPh-TbLT, Salon I
The Facebook Factor – A Discussion of Facebook and other Social Media Platforms as a Product and Communications Platform – Building Buzz, Building Community, Building Brand Loyalty, Building a Commerce Engine
Track II: AdvUp, SmPh-TbLT, TV-2012, Salon II
Tablets and SmartPhones – The Immersive Mobile or Location-Based Commerce, Games or Communication Experience
Track III: AdvUp, SmPh-TbLT, Salon III
Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads – Social Networks – Private Networks
Track IV: AdvUp, Ballroom Terrace
Social Media, Brands and Target Markets, Part II: Capturing and Transforming Millions of Users in Communities, Content, Conversation and Commerce
Coming Digital Hollywood Events CalendarComing Digital Hollywood Events Calendar
Digital Hollywood Fall, October 15-18, 2012, , Ritz Carlton, Marina del Rey
Variety Entertainment and Technology Summit, October 15, 2012, Ritz Carlton, Marina del Rey
Digital Hollywood New York, November 15-16, 2012, New York City
2013 CES – Digital Hollywood at CES, The SmartPhone & Tablet Conference at CES, The Cable Conference at CES, January 7-9, 2013, Las Vegas Convention and World Trade Center (LVCC)
Media Summit, New York, March 6-7, 2013, McGraw-Hill Building, 49th St. & 6th Ave.
Digital Hollywood Spring, April 29 – May 2nd, 2013, Ritz Carlton, Marina del Rey
Variety Entertainment and Technology Summit, April 29th, 2013, Ritz Carlton, Marina del Rey
Victor Harwood
President
Digital Hollywood
100 11th Ave., Suite 4B
New York, NY 10011
