Back to Basics Approach for Doing Business in the 21st Century

GROW OR DIE Back to Basics Approach for Doing Business in the 21st Century Growth is the key business imperative of the 21st Century. Magazine covers exclaim: “GROW OR DIE!” Growth is the cover story for magazines everywhere, including The Harvard Business Review, Fast Company, Fortune, Inc. and more. Despite the abundance of material on the subject of growth, owners and executives in every industry still struggle with the fundamental question-how do I grow profitably? To see a video of this interview, click the following link: companies to transform their go-to-market process from merely communicating value to truly creating it for each client. Most companies, when they begin to experience success, stop focusing on creation and start focusing on protection. They want to know something will succeed before they start. Creating demand does not provide that certainty. While creating demand can be risky, the failure to do so is deadly. Among the laws or rules that Davidoff offers are: How companies need to act as if they are communicating with a six-year-old and not to assume that customers always know what they do. ?How can companies create a demand for a service or product rather than to merely fulfill a customers demand. Why companies need to act with a sense of purpose. A company needs to know what it does and why others should care. Davidoff has come across what companies do right and wrong, and has distilled his 20 years of experience into 11 vital laws that he can share with your listeners. His blog, TheFastGrowthBlog.com, generates over a quarter-million monthly hits, and has helped hundreds of companies of all sizes and industries over the past two decades to experience sustained, accelerated growth. TO SCHEDULE AN INTERVIEW WITH DOUG DAVIDOFF ON JUNE 5TH Telling America What They Want! No Customer Ever Wanted the Blair Witch Project, Forest Gump, Star Trek, The DVD, the iPod; You Tube, or Even the Desktop Computer… All of these creations were the result of an individual or an organization looking past what customers were aware of, to the results they truly desired. Doug Davidoff, author of The Fast Growth Blog, emphasizes that companies need to stop asking customers what they want. On the surface, this seems taboo. Heres the problem with that: If the customer tells you what they want, its the customer who has done all of the work. You have created no value. Most companies, when they begin to experience success, stop focusing on creation and start focusing on protection. They want to know something will succeed before they start. Creating demand does not provide that certainty. While creating demand can be risky, the failure to do so is deadly. Among the laws or rules that Davidoff offers are: How companies need to act as if they are communicating with a six-year-old and not to assume that customers always know what they do. ?How can companies create a demand for a service or product rather than to merely fulfill a customers demand. Why companies need to act with a sense of purpose. A company needs to know what it does and why others should care. Davidoff has come across what companies do right and wrong, and has distilled his 20 years of experience into 11 vital laws that he can share with your listeners. His blog, TheFastGrowthBlog.com, generates over a quarter-million monthly hits, and has helped hundreds of companies of all sizes and industries over the past two decades to experience sustained, accelerated growth. Jennifer Musico Associate Publicist Planned Television Arts/Ruder Finn Inc. 1110 Second Avenue Third Floor New York, NY 10022 Telephone: 212/583/2776 E-mail: mailto:musicoj@plannedtvarts.com musicoj@plannedtvarts.com