Tony Award-winning actor and Broadway star Ben Vereen is taking a different approach to encouraging people living with diabetes to manage their condition effectively. Vereen is part of a new initiative called, Start Taking Action Now for Diabetes (S.T.A.N.D.), that is utilizing the power of social marketing in programs and initiatives designed to start a “movement” among patients and their friends to “take a stand” and take control of their blood sugar levels NOW. Taking Control of Your Diabetes (TCOYD), a leading not-for-profit diabetes education organization, launched this initiative, with support from sanofi-aventis , to help change the course of one of the countrys most urgent health issues. To learn more about S.T.A.N.D. and take a pledge for better blood sugar control, log onto http://www.STANDforDiabetes.org. Ben is also involved is involved with http://www.supportoursoldiers.org.