BLU ECIGS TO SHOWCASE PRE-RELEASE OF NEW STARTER PACK

blu eCigs to give a sneak peek of the latest addition to its rechargeable e-cigarette product line slated for release this summer at Pepcom’s consumer electronics media showcase in NYC
Pepcom will wrangle New York’s most prominent technology media to get a look at the latest consumer electronics and lifestyle tech innovations from leading brands.
blu eCigs, the electronic cigarette brand widely known for superior style and quality, will showcase a preview of its new rechargeable Starter Pack and display its full product line.
Available online and in retail locations this summer, the new blu eCigs® Starter Pack offers a lower price point for e-cigarette smokers, while also featuring the convenience of car and laptop charging options, a superior battery management system to ensure long lasting usage, and an ultra-portable design that is as tall as a pack of cigarettes and as slim as a smart phone.
• Flexible charging options including car, laptop and wall chargers for active lifestyles
• Two rechargeable batteries and a Smart Proprietary Battery Management System that delivers maximum battery performance for extended use
• Ultra-portable design that fits comfortably in your hand, pocket or purse, and can still hold 1 extra battery and 4 flavor cartridges
blu eCigs will also be showcasing its existing product line that includes Premium and Premium 100 rechargeable packs, disposable singles and flavor cartridges.
For media inquiries and samples, please contact Marissa Dursin at Marissa@resoundmarketing.com; 609-279-0050 x 104
blu eCigs is committed to providing smokers alternatives that fit their lifestyles and continuing to deliver products that meet the demands of the growing blu community. The new Starter Pack, along with its exisiting product line, is a continuation of this commitment, offering the quality elements blu eCigs is known for including battery performance and flavor, with added convenience of a slimmer profile for easier carrying.
About blu eCigs Electronic Cigarettes
blu eCigs® electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell. Because they mimic the physical act of smoking, blu eCigs offer the first realistic alternative to tobacco cigarettes, creating a vapor “puff” that evaporates within seconds. blu eCigs’ conscious choice to offer a product that was clearly not mistaken for a traditional cigarette when in use is evident by its decision to use a black casing and blue LED. blu eCigs’ lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers, and give them the chance to take back their freedom. The products have been featured at high-profile awards shows, motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world. Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors. Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO). For more, visit www.blucigs.com