Brick and Mortar Traffic Actually Increased During Amazon Prime Day — But Not in New York

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Goodmorning,

Last week consumers had their laptops charged and their credit cards readyin anticipation of the annual shopping event Amazon Prime Day. With more than150M prime members potentially searching for deals on October 13th and 14th,you might think that traffic at brick and mortar retailers was down on thosedays — but surprisingly, it wasn’t — at least not on a national scale.

The national in-store traffic data analyzed by Zenreach,the walk-through marketing company, found that from September 13 through October12, the average percentage of normal traffic was at 44.8%. Thisincreased 3% during the two Prime Days to 47.8%. But in New York, it did infact decrease, 3% actually.

Restaurant traffic, on the other hand, uniformly took a dip. Nationally,restaurants experienced a decrease of almost 2% in foot traffic on prime daycompared to the previous month. In New York, it decreased 1.1%.

If you’re interested in having a data-drivenconversation about how New York’s foot traffic trends have compared to nationalfigures, I’d be happy to connect you directly with Zenreach’s CEO John Kelly

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